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  1. Production & Strategy
  2. Event Management

Event Tech discovery

October 19, 2017
SpyChain
SpyChain

Chatbots are becoming a common communication tool for events, and SpyChain uses that technology to crowdsource security threats. The bot can be embedded in a mobile app, or used on its own via Facebook Messenger. Attendees can use SpyChain to report any security concerns, such as a suspicious package, unusual behavior from fellow attendees, fights, etc., and all submissions are anonymous. “Research has told us that people don’t want to get involved directly into situations, but they wouldn’t mind reporting things that can help resolve issues,” says Vish Ramakrishnan, C.E.O. of CogniFrame, maker of the SpyChain bot.

Users can upload photos and videos in addition to text, and every entry is tagged with a GPS location. SpyChain can also be used to communicate with attendees in emergency situations. Ramakrishnan says the system uses machine-learning algorithms so over time it will be able to predict the severity of various security concerns and make suggestions for preventive measures.

Photo: Courtesy of SpyChain
Honda at the Los Angeles Auto Show
Honda at the Los Angeles Auto Show

At the Los Angeles Auto Show in December, Honda worked with Spinifex Group and George P. Johnson to create an augmented-reality experience for visitors. As guests walked around the newest Honda Accord wearing a Microsoft Hololens headset, six stories about the vehicle appeared in their view. For example, standing outside the car a hologram version of the new turbocharged engine appeared to float out of the hood to show how it works. As guests sat in the driver’s seat, they experienced different traffic scenarios that were simulated through the windshield in front of them.

Photo: Courtesy of Honda
Intel Keynote
Intel Keynote

For Intel’s keynote speech, Fireplay, a creative and design studio, created a custom laser effect for the speech backdrop. To create the effect, Fireplay designed and implemented a system of moving spheres, LED illuminators, and pulsed high-power laser beams to symbolize data flowing between connected devices and cloud-based network nodes.

Photo: Courtesy of Intel Corporation
Spotify Supper
Spotify Supper

For the fifth consecutive year, Spotify hosted its Supper music and food event for clients and partners at Hakkasan at MGM Grand. Before a performance by Wiz Khalifa, a screen above the stage provided facts about Las Vegas-related music. MKG produced the event. 

Photo: Courtesy of Spotify
Spotify Supper
Spotify Supper

The brand partnered with New York-based chef Eddie Huang to serve a variety of baos. The menu was presented in Spotify’s signature bubble signage in the event colors of purple and red.

Photo: Courtesy of Spotify
Steven Tyler's Grammy Awards Viewing Party
Steven Tyler's Grammy Awards Viewing Party
For a smaller cocktail reception, V Productions created a rock 'n' roll-inspired living room using Medieval-style chandeliers, plush furniture, and bookshelves filled with personal photos. Never-before-released images of Tyler decorated whitewashed wooden planks.
Photo: Line 8 Photography. All rights reserved.
Mastercard Sensory Lab
Mastercard Sensory Lab
To celebrate Grammy week, Mastercard debuted its sensory lab at Fred Segal in West Hollywood on Thursday night. The interactive space, designed and produced by BMF, featured a fireside chat with Linkin Park's Mike Shinoda, a sneak peek at the brand's new ad with Camila Cabello, and a performance by rapper Kyle. The space debuted Mastercard's new audio branding, a lyric-free melody meant to resonate with customers around the world.
Photo: Tory Stolper Photography
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