Coty Canada's launch party for its new Calvin Klein fragrance IN2U featured minimal decor, which put the focus on the product line. IN2U signage and IN2U Him and Her product samples topped tables, while two huge posters flanked a large, bottom-lit ice sculpture from Ice FX shaped like the slope-shouldered IN2U bottle.The event, held at Lot 332, was a training school of sorts for Coty sales representatives. Coty president Jeffrey Wagstaff described IN2U as a brand aimed at urban twentysomethings with wide ranging interests, including a "fondness for electronics such as cell phones, PDA's, computers, software, and the Web." To underscore the target audience's diversity of interests, Coty gave away assorted candies with wrappers asking the question, "What are you into?" Stickers and sticky notes on walls and other surfaces asked the same question. Guests received bottles of perfume as parting gifts.
—Robyn Small
Posted 04.05.07
Photos: BizBash.TO
—Robyn Small
Posted 04.05.07
Photos: BizBash.TO
IN2U products adorned a table in front of a large IN2U poster at Lot 332 for Coty Canada's launch of the new Calvin Klein brand in Canada.
Ice FX provided an ice sculpture shaped like the IN2U bottle.
Assorted candies in clear containers on product display tables featured wrappers that asked the question, "What are you into?"
Decor touches included stickers and sticky notes that also asked question, "What are you into?"
There were plenty of sample bottles of the new scent on hand.
