Coty Canada's launch party for its new Calvin Klein fragrance IN2U featured minimal decor, which put the focus on the product line. IN2U signage and IN2U Him and Her product samples topped tables, while two huge posters flanked a large, bottom-lit ice sculpture from Ice FX shaped like the slope-shouldered IN2U bottle.The event, held at Lot 332, was a training school of sorts for Coty sales representatives. Coty president Jeffrey Wagstaff described IN2U as a brand aimed at urban twentysomethings with wide ranging interests, including a "fondness for electronics such as cell phones, PDA's, computers, software, and the Web." To underscore the target audience's diversity of interests, Coty gave away assorted candies with wrappers asking the question, "What are you into?" Stickers and sticky notes on walls and other surfaces asked the same question. Guests received bottles of perfume as parting gifts.
—Robyn Small
Posted 04.05.07
Photos: BizBash.TO
—Robyn Small
Posted 04.05.07
Photos: BizBash.TO