Samsung wants people to know about the revolutionary technology and design of its new Infuse 4G device, and organizers of the launch event for the product at Milk Studios put those features to immediate use. Tony Schubert and Event Eleven produced and designed the event, with a high-tech, futuristic environment that included a custom ice cream station where guests could order toppings and flavors through their Samsung Infuse 4G devices.
Other whimsical touches included a Willy Wonka-esque candy bar, food options that included cuisines from around the world, photo opportunities, and video chat sessions with a psychic reader. At the Infuse Swype graffiti station, guests could add custom messages to a living art installation, and in the Angry Bird room, they could play the exclusive levels on the Samsung Infuse 4G device. Nicki Minaj performed.
![For the after-party, Event Eleven built three 30-foot pagodas and hung 300 lanterns from the ceiling. They also brought in a 20-foot-tall bonsai tree and a variety of 30-foot red maples, along with other greenery and foliage. '[It all] helped create the organic atmosphere and helped transport guests into a gardenlike room,' said Schubert.](https://img.bizbash.com/files/base/bizbash/bzb/image/2024/02/Shogun.41_f.65dba8f23433b.png?auto=format%2Ccompress&dpr=2&fit=crop&h=167&q=70&w=250)
