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April 26, 2012
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Photo: Emily Gilbert for BizBash
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On May 20 and 22, FX Networks transformed two working laundromats into full-blown parties to celebrate its new series Adults.
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Chefs Making Waves set sail from the Port of Miami on Monday, May 5. The second installment, produced by Sixthman, in partnership with A21 and EBG, brought more than 2,000 food-and-drink-loving cruisers to enjoy more than 75 onboard activities featuring 13 celebrity chefs, along with additional spirits and wine partners, wellness programming, and musical acts to round out the four-night at-sea soiree.
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Santigold, who was also performing at Coachella, booked the MOCA gig despite her Goldenvoice contract after Mike D himself called in a favor.
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After attending a New York Knicks game earlier in the evening, Mayor Bloomberg stopped by the TimesCenter to pick up his award for Foursquare Mayor of the Year.
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From FX’s laundromat party to OGX’s branded car wash, here’s how event pros are turning unexpected locations into unforgettable experiences.
On May 20 and 22, FX Networks transformed two working laundromats into full-blown parties to celebrate its new series Adults.
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From eye-catching branded archways to immersive tunnels, these creative entry moments from brands like Adidas, Netflix, and Coca-Cola hooked attendees from the very first step.
The Recording Academy Honors, presented by the Black Music Collective, were held during Grammys week in 2024. The 1,000-person gala was designed and produced by MVD Inc. and drew immediate attention with a multientry intersectional LED tunnel. See more: Grammys 2024: 40+ Trend-Setting Event Ideas From the Week's Star-Packed Parties
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From sustainability themes to unique experiential activations to unlikely music venues, we’ve noticed a few standout trends at music events worthy of an encore.
This year, Ultra Music Festival in Miami partnered with its longtime exclusive energy drink sponsor, Red Bull, and Brightline to curate an immersive three-brand experiential activation that merged the music, beverage, and transportation spaces.
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BizBash boarded the second sailing of Chefs Making Waves for an up-close taste of this unique floating fiesta. Learn about the plans and partners that made it a recipe for at-sea success.
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