MIAMI—As if Miami Beach wasn’t hot enough, it turned up the heat even more from July 14-21 for Miami Swim Week, an annual event for all things swimwear and fun in the sun.
Each Swim Week, there’s no shortage of runway shows to boast the season’s hottest trends, and this year did not disappoint—here, you’ll see from fashion production company Lan of Fashion; The Wonder Woman Initiative, which honors fearless females who give back to their communities; and the one and only Sports Illustrated Swimsuit.
And in true event industry fashion, there were also eye-catching activations. From a custom cell phone strap–making class courtesy of South Korean beauty brand Laneige to a sunblock party hosted by IMAGE skincare, these pop-ups were filled with steal-worthy event inspiration you’ll want to draw on for next year's summer flings.
Keep scrolling for a closer look at the week’s splashiest happenings.