MIAMI—As if Miami Beach wasn’t hot enough, it turned up the heat even more from July 14-21 for Miami Swim Week, an annual event for all things swimwear and fun in the sun.
Each Swim Week, there’s no shortage of runway shows to boast the season’s hottest trends, and this year did not disappoint—here, you’ll see from fashion production company Lan of Fashion; The Wonder Woman Initiative, which honors fearless females who give back to their communities; and the one and only Sports Illustrated Swimsuit.
And in true event industry fashion, there were also eye-catching activations. From a custom cell phone strap–making class courtesy of South Korean beauty brand Laneige to a sunblock party hosted by IMAGE skincare, these pop-ups were filled with steal-worthy event inspiration you’ll want to draw on for next year's summer flings.
Keep scrolling for a closer look at the week’s splashiest happenings.



“Laneige wanted to host an event where guests could get a little pampering in, and feel refreshed while trying new summer favorites such as the mango lip sleeping mask,” Sebastian explained.



But it didn’t stop there—over the course of the week the brand also partnered with Alo Yoga for a cocktail party, famed gym Dogpound for a HIIT workout, as well as swimwear brand Left on Friday for a poolside fitness class. Select guests also had access to a pop-up shop featuring brands such as Cynthia Rowley, Mario Badescu, Nutrafol, and more.


For the first time ever, Swim Search models also took part in the event. The six finalists who made their runway debuts were selected through two virtual castings—on the SI Swimsuit app and through TikTok.

With so many collections to feature, the event spanned six hours and welcomed hundreds of guests. And backstage (pictured), Latinas Glam beauty squad got model Alison Kay Bowles runway ready.

on July 16 and 17 to give emerging designers an opportunity to showcase their work. Each night, a runway designed with Miami in mind (think: lush greenery, wicker-style seating, and colorful lighting) was flanked with 120 guests, including media representatives and bloggers.
Participating designers included Poupee Bonbon, Prettybarb Collection, Bel Blak Couture, Unicorn Fantasy, Magnifique by Victoria Henley, Kikimora Fashion, U’RARE, and Epta Wear.

Food was served family style in an open-air private dining room and featured dishes from Tropezon’s Mediterranean-influenced menu, including hummus plates and a carrot salad with chimichurri and yogurt, plus chicken with swiss chard, paella with chorizo, and local fish topped with salsa verde.






![IMAGE Skincare also held an exclusive gifting suite at the Plymouth Hotel where 150 VIPs were invited to receive a facial courtesy of the brand. Here, there was also a refreshment bar courtesy of POM Wonderful. “Our event stood out due to the fact that it was a true omni-channel experience that left no stone unturned,” Popowystch said. “Everyone who visited [the sunblock party and VIP suite] was able to leave with IMAGE goodies or hands-on experience with the SPF.”](https://img.bizbash.com/files/base/bizbash/bzb/image/2022/07/DSC_1189.62e2b49b9ea28.png?auto=format%2Ccompress&q=70&w=400)








VIP tickets sold for $300, and general admission ran guests $100. All funds collected from ticket and NFT sales went to the Little Lighthouse Foundation, a nonprofit organization benefiting underserved children throughout South Florida. (Pictured: Ema Savahl designer Ema Koja strutting the runway alongside models.)

Aside from a fashion show for 250 guests, the Wonder Woman Initiative hosted its Honoree Awards “as a platform to amplify the need for women’s voices to be heard—and the need for relatable stories of victory as a catalyst that stirs up courage in the hearts of others,” explained Tayo Ishola, the founder and show producer and Wonder Woman Initiative.
