NEW YORK—For a storyline about outrunning monsters and outwitting Greek gods during a journey across America, it was only fitting that Disney celebrated the Dec. 13 debut of Percy Jackson and the Olympians TV series with a premiere at New York’s iconic Metropolitan Museum of Art.
Specifically, the 700-plus guests in attendance—including series stars Walker Scobell (Percy Jackson), Leah Sava Jeffries (Annabeth Chase), and Aryan Simhadri (Grover Underwood)—honored the fictional demigod’s journey in the museum’s Ancient Greek gallery.
“Just like Rick Riordan’s bestselling books, Percy Jackson and the Olympians is filled with references to and characters from Greek mythology—from Zeus and Poseidon to Medusa and Athena,” Katherine Nelson, head of communications and publicity at Disney Branded Television, told BizBash.
“Having the premiere event among ancient Greek artifacts created an awe-inspiring guest experience and made perfect sense as an homage to the epic Greek myths featured throughout the series,” Nelson added.
That guest experience was impressively pulled off in just one month of planning in collaboration with production company 20th Television and the West Hollywood-based event profs at NVE Experience Agency—a team Nelson said immersed guests in the world of Percy Jackson. Every touchpoint of the invite-only affair was thoughtfully curated to nod to an element of the eight-episode part-action, part-romance, part-drama series. Keep scrolling for a closer look at each masterful detail…