For event profs and marketers, it seems 2023 was the year of going big and leaving an impact. Remember how countless brands turned pink, in a sense, for the Barbie movie? Or how projection mapping became a hot event backdrop? You'll find those things and more in our roundup of the most-liked Instagram posts from BizBash's feed this year. Keep scrolling to revisit standout events and activations from brands like Mattel, Adidas, Marvel, TikTok, and more. And keep on double-tapping!
1. Our readers were seeing pink this summer and loved these bright and bubbly Barbie activations.
Read the full story: Ready for 'Barbie'? Take a Look at Some of Our Favorite Barbie Events, Activations, and Campaigns
2. We rounded up 25 eye-candy event ideas from May 2023.
Read the full story: 25 Cool Event Ideas You May Have Missed From Meta, Disney, Smirnoff, and More
3. Coachella activations always go above and beyond—and 2023 was no exception.
Read the full story: Coachella 2023: 40+ Steal-Worthy Event Ideas From the Creativity-Packed Music Festival
Read the full story: SXSW 2023: How Immersive Experiences Ruled at the Austin Fest
Read the full story: Cannes Lions 2023: 45 Steal-Worthy Event Ideas From the Massive Festival of Creativity
Read the full story: 18 Cool Event Ideas You May Have Missed From Peacock, Funko, Pixar, and More
Read the full story: 12 Unexpected Twists on Disco Ball Decor
Read the full story: See How This Theatrical Culinary Experience Transports Guests with Projection Mapping
Read the full story: Coachella 2023: 6 Event Design Trends That Stood Out This Year
Read the full story: 18 Cool Event Ideas You May Have Missed From Marvel, Sephora, Frieze LA, and More
Read the full story: 20 Step-and-Repeats & Red Carpet Backdrops We've Loved
Read the full story: Magic of Miami: How (and Why) the 305 Is a Hot Spot Host to Big Brands
Read the full story: Essence Festival 2023: Find Out How the Event Expanded Even More This Year
Read the full story: See How This Ballpark-Hosted Gala Was a Hit in the Outfield—Literally
Read the full story: 15 Fragrance-Focused Moments at Events That Made for Memorable Touchpoints
Read the full story: 18 Cool Event Ideas You May Have Missed From TIME, JCPenney, Coach, and More
Read the full story: 30 Cool Event Ideas You May Have Missed From Birkenstock, FOX, Hello Sunshine, and More
Read the full story: See FX's Tech-Forward Twist on the Standard Murder Mystery Dinner Party
Read the full story: Oscars 2023: Elegant Event Inspiration From Hollywood's Most Glamorous Week
![For the after-party, Event Eleven built three 30-foot pagodas and hung 300 lanterns from the ceiling. They also brought in a 20-foot-tall bonsai tree and a variety of 30-foot red maples, along with other greenery and foliage. '[It all] helped create the organic atmosphere and helped transport guests into a gardenlike room,' said Schubert.](https://img.bizbash.com/files/base/bizbash/bzb/image/2024/02/Shogun.41_f.65dba8f23433b.png?auto=format%2Ccompress&dpr=2&fit=crop&h=167&q=70&w=250)
