On the Road: 17 Eye-Catching Ideas for Literal Promotional Vehicles
See how brands have used planes, trains, buses, and even hot tubs to promote their latest campaigns, products, and series.
Whether it’s for an experiential tour, daylong marketing stunt, or an activation at a major convention or festival, brands are using actual vehicles to grab attendees' and passersby attention. And in many cases, these promotional vehicles also double as a venue or an essential part of the event or activation. Here are some of the most recent and innovative uses of buses, planes, boats, and more across the United States and Canada, from brands including the N.B.A., Landshark Lager, HBO, Amazon, and Stella Artois.