This week's roundup includes five Veuve Clicquot murals created by female artists from each New York borough; LED glow box centerpieces at Variety's Power of Women event in Los Angeles; Hilton's museum of hand-carved soap sculptures in New York; and colorful pavement clings promoting the Atlantic Festival in Washington.
Veuve Clicquot Mural Walls
Veuve Clicquot commissioned five female artists, one from each of New York’s boroughs, to design murals in Williamsburg, Brooklyn. The murals, which were on display from October 17 to 20, paid tribute to New York and Madame Clicquot—the French businesswoman who took over the champagne business in 1805 after she was widowed at age 27. The artists included Megan Gabrielle from Manhattan (pictured with her mural), Allison Zuckerman from Brooklyn, Leah Tinari from the Bronx, Queen Andrea from Queens, and C. Finley from Staten Island. Gabrielle’s mural depicted a dreamlike Central Park pond with women swimming and sunbathing, backed by the city skyline.
Photo: Courtesy of Veuve Clicquot
Hilton’s World’s Most Valuable Collection at the Soap Museum
Hilton opened a gallery of soap sculptures on October 15 at Hudson Yards mall in New York to coincide with Global Handwashing Day and the company's expansion of its soap-recycling program. The event showcased 10 sculptures carved from soap by celebrated carving artist Daniele Barresi. The sculptures depicted valuable items—a $98,000 diamond-covered pin from Neiman Marcus and the Mouawad 1001 Nights Diamond Purse, which costs $3.8 million—to illustrate the value of soap as a life-saving resource. Hilton’s soap-recycling program aims to contribute to the brand’s goal of cutting its environmental impact in half by 2030.
Photo: Courtesy of Hilton
Overheard Post N.Y.
Overheard, an Instagram franchise that shares snippets of conversations submitted by its followers, launched its first pop-up newsstand in New York on October 17. The concept offered passersby physical newspapers with social media satire, such as a millennial weather report and “Subway Chronicles.” The activation also offered Overheard swag and products from Le Labo, Sakara Life, and La Colombe. The pop-up followed the launch of Overheard’s first physical newspaper in Los Angeles this spring. The franchise partnered with creative agency Guest Star to produce the activation.
Photo: Courtesy of Overheard
The Dodo’s Best Dog Day Ever
The Dodo’s second annual dog pop-up runs through October 27 at 25 Kent Avenue in Williamsburg. The pop-up, which has a Halloween theme, has interactive stations for dogs, including a corn maze. CSM Sport & Entertainment produced and designed the event. See more: Woof for the Camera: How These Brands Pulled Off Inventive Dog Pop-Ups
Photo: Courtesy of The Dodo
The Dodo’s Best Dog Day Ever
Inspired by a 1950s malt shop, a snack bar offers humans ice cream sundaes and dogs their own sundaes. Dogs can run up a ramp to sample the menu. The bar also has maple-scented bubbles. See more: Woof for the Camera: How These Brands Pulled Off Inventive Dog Pop-Ups
Photo: Courtesy of The Dodo
BuzzFeed and Petco's Wild & Waggy Pop-Up
In September, BuzzFeed and Petco hosted a dog-friendly pop-up in New York’s SoHo neighborhood. The pop-up’s seven stations included a photo op where owners could pose with their pets in a bathtub. Crony Creative designed and produced the event. See more: Woof for the Camera: How These Brands Pulled Off Inventive Dog Pop-Ups
Photo: Courtesy of BuzzFeed
‘Variety’ Power of Women
Variety’s 11th annual Power of Women event took place October 11 at the Beverly Wilshire in Los Angeles. The 600-attendee event had the theme of “light,” and was produced by Gold Sky Productions. The theme was reflected in the table centerpieces, which had LED glow boxes topped with florals from Sweet Pea. See more: What It Takes to Produce 'Variety's Philanthropy-Focused Power of Women Event
Photo: Scott Clark Photo
KimChi Chic Beauty Launch
RuPaul’s Drag Race star KimChi celebrated the launch of her cosmetics line on October 16 at a private residence in Hancock Park in Los Angeles. A photo op allowed guests to pose inside the brand’s whimsical packaging. Matthew Gavin Enterprises produced the event. See more: KimChi Chic Beauty Launch
Photo: Stefanie Keenan/Getty Images for KimChi Chic Beauty
SmileDirectClub’s Nighttime Clear Aligners Stunt
To promote its new aligners, SmileDirectClub partnered with comedy collective Improv Everywhere to execute a 10-hour comedic performance inspired by sleep and dreams in New York’s Grand Central Terminal in September. One segment involved a group of actors dressed as sheep, embodying the classic "counting sheep" exercise. See more: Sweet Dreams: How SmileDirectClub Turned Sleep Into a Daylong Stunt
Photo: Mark Von Holden/Getty Images for SmileDirectClub
The Atlantic Festival
The Atlantic’s annual festival took over a block of downtown D.C. in September. Pavement clings using the festival branding set the tone for the event as attendees entered. The event was produced and designed by Design Foundry. See more: How The Atlantic Festival Created a Headline-Making Event
Photo: Kristoffer Tripplaar
