DKNY and Jaguar Brand Coachella Getaway

April 21, 2005

Ever been to the Southern California desert’s Coachella music festival? It’s hot—like 110-degrees hot—and dusty. Event marketers at Jaguar and DKNY Jeans plan to capitalize on that fact at this year’s festival, on the weekend of April 30 and May 1, with an air-conditioned off-site retreat they call “Sanctuary.” A series of daytime, invitation-only events—with perks like live music and spa treatments—will run concurrent with the festival at Lago Sol, the luxe private estate.
Posted 04.21.05

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