It’s tough keeping your head above water as a chief marketing officer in a time of savvy consumers and decreasingly tangible results. But for those who can stick it out, the pay is accordingly sweet. Advertising Age conducted a study of CMO pay, and the average yearly payoff for the executives is a comfortable $1.5 million.
Of the 100 companies with disclosed CMO-level compensation that Ad Age looked into, Dell's Mark Jarvis is far and away the winner at $15.5 million last year. Average pay was up 8.1 percent in 2007, with only one quarter of the profits coming from salaries. The bulk of CMO-level pay comes in the form of bonuses and stock options.
How long those CMOs are able to maintain those salaries (and their titles) is another matter. Business Week reported late last year that the average CMO tenure has shortened to a mere 26 months.
Of the 100 companies with disclosed CMO-level compensation that Ad Age looked into, Dell's Mark Jarvis is far and away the winner at $15.5 million last year. Average pay was up 8.1 percent in 2007, with only one quarter of the profits coming from salaries. The bulk of CMO-level pay comes in the form of bonuses and stock options.
How long those CMOs are able to maintain those salaries (and their titles) is another matter. Business Week reported late last year that the average CMO tenure has shortened to a mere 26 months.
