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  1. Production & Strategy
  2. Experiential Marketing, Activations & Sponsorships

Design & Activation

November 29, 2014
The New York Public Library's Library Lions Gala
The New York Public Library's Library Lions Gala

The New York Public Library hosted its annual gala on November 3. David Monn handled decor, bringing in tall centerpieces that evoked autumn trees. The tables were set with patterned linens and seasonal tropes such as pumpkins, pears, and fall leaves.

Photo: Julie Stapen Photography
Chicago Botanic Garden Harvest Ball
Chicago Botanic Garden Harvest Ball

On September 20, the Chicago venue hosted its annual fall benefit. Event Creative's decor included leafy chandeliers that nodded to the venue's lush grounds; strings of sparkling lights added a starry, garden-party feel.

Photo: Courtesy of Event Creative
Rethink Breast Cancer's Boobyball
Rethink Breast Cancer's Boobyball

After creating Booby U last year and Camp Booby in 2012, the planners at Rethink Breast Cancer opted for a circus theme for 2014, dubbing this year's Boobyball fund-raiser “Big Top Booby.” Upon entry, guests were given a Boobyball punch card directing them to the 15 sponsor activations, including a Mott's Clamato Caesar booth and a Flare magazine photo booth. The event took over Toronto's Kool Haus on October 17.

Photo: Jenna Marie Wakani
MoMA Film Benefit for Alfonso CuarĂłn
MoMA Film Benefit for Alfonso Cuarón

At its seventh annual film benefit on November 10, the Museum of Modern Art honored writer and director Alfonso CuarĂłn. The Academy Award-winning director's 2013 acclaimed movie Gravity served as the catalyst for the event's design. Guests posed in front of the benefit's photo backdrop, which spotlighted the event's abstract space theme with angled framework. It was designed by the museum's assistant director of special programming and events, Tania Abitbol, and Concept Event Group.

Photo: Cornelia Stiles/BizBash
Tinsel Experiential Design's Planner Dinner
Tinsel Experiential Design's Planner Dinner

A more subtle installation appeared at a decadence-theme dinner for event planners and media, which was hosted by Tinsel Experiential Design, Comparti Catering, and Ceci New York at the Altman Building in New York in June. The event showcased a 1991 Jaguar, owned by Comparti Catering co-founder Mac Osborne. The car was filled with tree peonies, lisianthus, garden roses, and quicksand roses. 

Photo: Noel McGrath
Klarna “Smoooth Session”
Klarna “Smoooth Session”

Pinch Food Design catered the event. Stations included dessert trays attached to oversize helium balloons. Catering staff guided the balloons through the crowd.

Photo: Christian Rodriguez
Delta Air Lines’ Pre-Grammy Party
Delta Air Lines’ Pre-Grammy Party

On February 7, Delta Air Lines took over the Mondrian in West Hollywood for a pre-Grammy party designed and produced by MKG. Guests entered the celebration through an installation of hanging gold records.

Photo: Tyler Curtis
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