
Private Event, Gatsby Theme

The American Express name appeared on the top and bottom of the flip-flops given to each guest.
Photo:Â Kayla Hernandez for BizBash

As the night wore on, the sand was filled with the imprint of the American Express logo from the flip-flops.
Photo:Â Kayla Hernandez for BizBash

Photo: Courtesy of Innovative Vending Solutions

Guests at the ASOS Penthouse in Miami received free swimsuits from a tweet-activated vending machine.
Photo: Courtesy of the DFM

Container-based structures housed an open-air bar and a hotel room mock-up at the Los Angeles launch events.
Photo: Quoc Ngo