Marketing

January 30, 2017
Century 21 Light Box Display Charging Station Chargetech
Photo: Courtesy of ChargeTech
Latest in Experiential Marketing, Activations & Sponsorships
During the experience, guests traveled from the red clay fields of Jalisco to the heart of a modern Mexican celebration.
Experiential Marketing, Activations & Sponsorships
See Inside This High-Tech, Multisensory Experience from Don Julio
The 'Mainstays Mujeres' event, which drew 32 Latina content creators, transformed a private residence in Venice, Calif. on May 30.
Experiential Marketing, Activations & Sponsorships
This Event Turned Home Decor Into a Celebration of Latinas' Life Moments
It included an iconic cassette tape photo backdrop.
Experiential Marketing, Activations & Sponsorships
Gov Ball 2025: 25+ Eye-Catching Brand Activations From the NYC Music Festival
Them x Destination DC's WorldPride DC Kick Off Event
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Summer Lovin': See How These Brands Celebrated Romance
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The Levitation room gave guests an Instagram-worthy photo op by inviting them to recreate a scene from the show by positioning themselves on an elevated platform against a red backdrop, which featured furniture and records staged to appear as if they're floating.
Experiential Marketing, Activations & Sponsorships
Inside SyFy's Magician-Theme Immersive Experience
P.G.A. Show Outdoor Demo Day was Tuesday, the day before the show opened, to give P.G.A. professionals and retailers a chance to test products at the Orange County National Golf Center.
Experiential Marketing, Activations & Sponsorships
Sponsorships
The activation, which was produced by MKTG, featured a wooden orange tree replica. The tree was decorated with plastic oversize oranges, some of which offered guests straws that resembled those on the Tropicana juice bottle logo.
Experiential Marketing, Activations & Sponsorships
How Tropicana Brought Sunshine to Times Square in the Middle of Winter
Just 50 guests dined at one long table set right on the tennis court for Moët & Chandon's event during the BNP Paribas Open.
Experiential Marketing, Activations & Sponsorships
SPORT LUXURY EXPERIENCE
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Experiential Marketing, Activations & Sponsorships
See Inside This High-Tech, Multisensory Experience from Don Julio
Part guided tasting, part interactive art experience, the latest activation from the spirits brand immersed guests into the culture of the popular tequila.
During the experience, guests traveled from the red clay fields of Jalisco to the heart of a modern Mexican celebration.
Experiential Marketing, Activations & Sponsorships
This Event Turned Home Decor Into a Celebration of Latinas' Life Moments
Walmart and Apartment Therapy teamed up to celebrate the Becky G & Alejandra home collection—while also spotlighting the often-overlooked personal milestones of Latina creators.
The 'Mainstays Mujeres' event, which drew 32 Latina content creators, transformed a private residence in Venice, Calif. on May 30.
Experiential Marketing, Activations & Sponsorships
Gov Ball 2025: 25+ Eye-Catching Brand Activations From the NYC Music Festival
The annual music festival featured sponsorship firsts and lots of colorful experiences from brands like Kiehl's, 7-Eleven, and Coca-Cola.
It included an iconic cassette tape photo backdrop.
Experiential Marketing, Activations & Sponsorships
Summer Lovin': See How These Brands Celebrated Romance
From prebiotic soda to laundry appliances, brands are cashing in on the feel-good vibes of coupledom.
Them x Destination DC's WorldPride DC Kick Off Event
Experiential Marketing, Activations & Sponsorships
Brands Are Backing Out of This Year's Pride Events—But Some Are Stepping Up
Facing political pressure, some companies are cutting back on public and financial support for LGBTQIA+ events, while others remain strong.
Washington, D.C., is hosting this year’s WorldPride celebration.
Experiential Marketing, Activations & Sponsorships
50 Cool Event Ideas You May Have Missed From TOMS Shoes, Mattel, Barstool Sports, and More
Here’s a look at some steal-worthy ideas we spotted in May 2025.
Max's 'Mothers of Max' Art Installation
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See Inside This High-Tech, Multisensory Experience from Don Julio
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Industry Innovators 2025: 11 Experiential Experts Reinventing How We Experience Brands
Meet the boundary-pushers, rule-breakers, and big thinkers shaping the future of experiential marketing.
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Experiential Marketing, Activations & Sponsorships
See How Keebler (And Its Elves) Created Some Experiential Marketing Magic
The brand brought its Hollow Tree to life with creative pop-up experiences in three major cities.
Keebler brought its iconic Hollow Tree to life through pop-up experiences in New York, Chicago, and Cincinnati.
Experiential Marketing, Activations & Sponsorships
Netflix Rebuilds a Bookstore for 'YOU' Fan Experience—See Inside Joe Goldberg's Twisted Reality
The streaming service tapped longtime agency partner Invisible North to transform a blank-canvas venue in New York into Mooney’s Bookstore—creepy cage and all.
The YOU event took place April 22 and 23 in a completely transformed, 5,000-square-foot space located at 489 Broome St., just ahead of the release of season five, the final season of the beloved show.
Experiential Marketing, Activations & Sponsorships
Get a Peek Inside These Star-Studded Beauty Events
Haircare, skincare, and makeup brands, including celeb-founded lines from Beyoncé, Paris Hilton, Selena Gomez, and Serena Williams, connected with consumers through creative activations and recent events.
Chillhouse’s Forever Wear Launch
Experiential Marketing, Activations & Sponsorships
Inside Motorola’s Bold, Multisensory Razr Launch Event
The visually striking debut for the brand's latest Razr flip smartphone featured immersive design, stylish photo ops, and surprise sensory elements.
The launch event for Motorola's new Razr flip phone took place on April 24.
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Why Audiences Tune Out & What Experiential Events Do Better
Your audience isn’t bored, they’re underserved.
When the audience drives the interaction, the message sticks. This Shell Recharge activation turned learning into a hands-on moment, because engagement beats explanation.
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