Stand out or stay unseen.
Stand out or stay unseen—showcase your excellence in the 12th Annual EEAs.

Experiential

August 14, 2018
Guests were invited to take brushes and rollers to paint what they wanted on the walls. The word “luxury” was displayed on the back wall.
Guests were invited to take brushes and rollers to paint what they wanted on the walls. The word “luxury” was displayed on the back wall.
Photo: Courtesy of Marriott
Latest in Experiential Marketing, Activations & Sponsorships
Each sleepwear garment includes a hangtag with a QR code that offers a behind-the-scenes look into Smith’s personal experience with the Galaxy Ring and how it inspired the pieces.
Experiential Marketing, Activations & Sponsorships
Glitz, Glam, and Goldfish?!: See the Brand Highlights From NYFW Spring/Summer 2025
Like the brand's previous activations, the Google Play Playground aimed to reward its Play Points members and help connect them to content beyond the Play Store.
Experiential Marketing, Activations & Sponsorships
See the Colorful Playground (and Giant Slide) That Google Play Brought to a Music Festival
During both Coachella and Stagecoach, guests partied at the Gallery Desert House.
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Guests were invited to take brushes and rollers to paint what they wanted on the walls. The word “luxury” was displayed on the back wall.
Experiential Marketing, Activations & Sponsorships
Experiential
Quiet Events—which provides wireless headphone rentals for silent discos and has offices in Los Angeles, New York, San Francisco, Austin, London, Ottawa, and Tokyo—offered a meeting-friendly idea during the trade show's morning education sessions. Because four workshops were happening simultaneously, with only draping separating them, the headphones were used to ensure audiences could hear the sessions. Speakers spoke into a microphone, which fed directly into the headphones that had been provided for each attendee. The headphones can be customized with company logos, and they work as far away as 1,500 feet from the speaker and have a 12-hour battery life.
Experiential Marketing, Activations & Sponsorships
Activations
The second room features a fog machine that emits pink bubbles, which burst into mist when popped.
Experiential Marketing, Activations & Sponsorships
Activations
G-Smatt America's G-Glass combines commercial-grade glass with micro-LED lighting and media content. While originally developed for buildings and public spaces, the company has also begun offering the glass for events, both as a branding option and for an interactive activity. Glass can be customized with sponsor logos, advertisements, communication, or graphic art; it can also change shapes depending on attendees moves, creating a fun activity and photo op. Click here to see the glass in action.
Experiential Marketing, Activations & Sponsorships
Tech Summit Activations
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Glitz, Glam, and Goldfish?!: See the Brand Highlights From NYFW Spring/Summer 2025
Brands such as Samsung, L.L.Bean, and Olaplex engaged the fashion crowd with parties, pop-ups, and designer collabs.
Each sleepwear garment includes a hangtag with a QR code that offers a behind-the-scenes look into Smith’s personal experience with the Galaxy Ring and how it inspired the pieces.
Experiential Marketing, Activations & Sponsorships
See the Colorful Playground (and Giant Slide) That Google Play Brought to a Music Festival
Play Points members at Zedd in the Park were able to earn rewards, get exclusive merch, and score major stage views at the over-the-top experience.
Like the brand's previous activations, the Google Play Playground aimed to reward its Play Points members and help connect them to content beyond the Play Store.
Experiential Marketing, Activations & Sponsorships
Has This Media Brand Solved the Experiential Marketing Equation?
Gallery Media Group’s events franchise, Gallery House, aims to be the place for both top brands and creators during major cultural moments.
During both Coachella and Stagecoach, guests partied at the Gallery Desert House.
Experiential Marketing, Activations & Sponsorships
Trend Spotted: Brands Are Transforming Private Homes Into Ongoing Immersive Experiences
Whether it's running for a few days or a few seasons, here are some must-have moments for making brand takeovers in private estates both immersive and unforgettable.
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Experiential Marketing, Activations & Sponsorships
Want to Engage College Students? Give ‘Em Free Food—That’s What Uber Did
The brand’s “The One Shop” is designed to promote its new membership program aimed at the campus crowd.
The tour kicked off Aug. 21 at the University of Miami and will wrap up at the end of October at the University of Southern California.
Experiential Marketing, Activations & Sponsorships
Take a Hike: Find Out Why BÉIS Is Camping Out at National Parks
To promote its new durable Utility Collection, the luggage brand decked out its RV with fun rustic elements and plenty of bag options.
Visitors are able to get creative at outdoor coloring stations.
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Here’s a look at some steal-worthy ideas we spotted in August 2024.
DLUXE Photobooths captured portraits, while a Nostalgic Memoirs audio booth (pictured) and Founder's Original beer pong added interactive elements to the evening. Guests also received soothing massages courtesy of Bodied Beauty.
Experiential Marketing, Activations & Sponsorships
Live Más... Like a Senior: See Inside Taco Bell’s Quirky Early Retirement Community
The fast-food brand embraced the slow living movement with its latest activation.
The footprint featured a kitschy vibe with Palm Springs-inspired, midcentury-style signage.
Experiential Marketing, Activations & Sponsorships
Bonjour! See Inside Maison Lillet’s 'Emily in Paris' Pop-Up Experience
The aperitif brand brought Parisian chic to NYC with the Netflix series-inspired "Café de Lillet.”
Lillet transformed West Village eatery Boucherie into a charming bistro like those seen on the show.
Experiential Marketing, Activations & Sponsorships
IKEA’s Dreamy ‘Sleepeasy’ Is a Whimsical Ode to a Good Night’s Sleep
The brand’s clever pop-up features immersive rooms showcasing how the right mix of comfort, light, air, and more can transform your sleep—and how IKEA products can help.
Studies show that people sleep best at about 65 degrees, so IKEA brought that temperature component to life in an icy room—complete with icebergs made from hanging comforters—where guests can immediately feel a chill when they walk in. The space showcases IKEA's new cooling mattress and other cooling products.
Experiential Marketing, Activations & Sponsorships
Inside the Fizzy, Flower-Filled Pop-Up Hosted by Blake Lively's Beverage Brand
The actress partnered with a floral designer to promote Betty Buzz and her new summer blockbuster, It Ends With Us.
The Betty Blooms pop-up overtook Chelsea’s Starbright Floral Studio on Aug. 7 and will be open through Aug. 20. Designed to promote Blake Lively’s summer blockbuster, It Ends With Us, the pop-up also promotes Lively’s sparkling beverage brands: Betty Buzz and Betty Booze.
Experiential Marketing, Activations & Sponsorships
Lollapalooza 2024: 10 Pitch-Perfect Brand Activations From Ulta, T-Mobile, M&M'S, and More
Celebrating its 20th anniversary in Chicago, the music festival had its highest-attended set ever—and became "the Super Bowl of branded experiences."
Between sets, some 100,000 guests per day traversed the steamy, sunny festival grounds in Grant Park.
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