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  1. Production & Strategy
  2. Experiential Marketing, Activations & Sponsorships

Hollywood Bowl Lights Up for Season Opener

Vibrant projections and splashy pyrotechnics jazzed up the iconic outdoor venue for the Los Angeles Philharmonic concert.

February 23, 2006
The Hollywood Bowl—the mammoth outdoor concert venue in the Hollywood Hills and the summer home of the Los Angeles Philharmonic—opened its season with some high-tech touches. Dan Bortz of Kinetic Lighting projected bright, vibrant scrolling images of lush ferns, palm trees, lava, and a Hawaiian shirt print onto the venue's shell while the philharmonic played music from Hawaii for its tribute to composer Elmer Bernstein, who composed the 1966 film's soundtrack. The concert concluded with WET Design's spectacular water and pyrotechnic display: 15 nozzles shot streams of water from the front of the stage while eight shot streams of fire from the roof of the shell.

Beth Taylor Hart, the philharmonic's director of annual giving, oversaw the evening, which included a Rat Pack-themed benefit reception before the concert (Frank Sinatra was posthumously inducted into the Hall of Fame at this event). Hart and the special events department created Vegas-style lounges with fuschia satin ottomans and couches surrounded by palm trees. Freelance producers Chuck Gayton and Wayne Baruch produced the 17,500-guest concert, which featured performances by violinist Joshua Bell, Trisha Yearwood, Josh Groban, and Frank Sinatra Jr.

—Suzanne Ito

Photos: Courtesy of Kinetic Lighting (projections), Mathew Imaging (pyrotechnics)

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For the Hollywood Bowl's season opening concert, Kinetic Lighting projected bright, vibrant scrolling images of ferns, palm trees, and lava onto the venue's shell to match the orchestra's performance of Elmer Bernstein's Hawaii soundtrack.
For the Hollywood Bowl's season opening concert, Kinetic Lighting projected bright, vibrant scrolling images of ferns, palm trees, and lava onto the venue's shell to match the orchestra's performance of Elmer Bernstein's Hawaii soundtrack.
WET Design's fire and water display streamed from the stage to conclude the concert.
WET Design's fire and water display streamed from the stage to conclude the concert.
For the evening's reception, the Los Angeles Philharmonic special events department created Vegas-style lounges with fuschia satin ottomans and couches surrounded by palm trees.
For the evening's reception, the Los Angeles Philharmonic special events department created Vegas-style lounges with fuschia satin ottomans and couches surrounded by palm trees.
Patina served chilled gazpacho shooters at the preconcert benefit reception.
Patina served chilled gazpacho shooters at the preconcert benefit reception.
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