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  1. Production & Strategy
  2. Experiential Marketing, Activations & Sponsorships

The Best Ideas of 2007 (Part Two)

Mark MavrigianLisa Cericola
December 27, 2007
Here is the second half of our roundup of 2007's most memorable ideas.
Paint swatches as decor
Paint swatches as decor
Photo: BizBash
David Stark designed curvaceous installations using paint swatches for the American Patrons of Tate's benefit in New York.
David Stark designed curvaceous installations using paint swatches for the American Patrons of Tate's benefit in New York.
Photo: BizBash
Actors dressed as French nobility added period cred to the Los Angeles launch of House of Ruinart's vintage champagnes.
Actors dressed as French nobility added period cred to the Los Angeles launch of House of Ruinart's vintage champagnes.
Photo: John Shearer/WireImage
Washington's Corcoran Ball took over nine galleries in the Corcoran Gallery of Art, each with a distinct look created by Occasions Caterers and Jack H. Lucky Floral Design, ranging from traditional to avant-garde designs.
Washington's Corcoran Ball took over nine galleries in the Corcoran Gallery of Art, each with a distinct look created by Occasions Caterers and Jack H. Lucky Floral Design, ranging from traditional to avant-garde designs.
Photo: Pepe Gomez/PPhotographics
Whimsical, fabric-covered rattan pods by Do Lab at this year's Coachella Valley Music and Arts Festival provided shady gathering places for concertgoers.
Whimsical, fabric-covered rattan pods by Do Lab at this year's Coachella Valley Music and Arts Festival provided shady gathering places for concertgoers.
Photo: BizBash
A rock 'n' roll-themed Bumble and Bumble event produced and designed by Neverstop in Los Angeles had an industrial feel, with seats, makeup tables, and even a DJ booth made from wooden crates.
A rock 'n' roll-themed Bumble and Bumble event produced and designed by Neverstop in Los Angeles had an industrial feel, with seats, makeup tables, and even a DJ booth made from wooden crates.
Photo: Michael Fleury
Rabin Rogers Inc. produced the Sundance Channel's L.A. launch party for its new environment-focused shows, where graffiti artist Kofie created an abstract painting (with nontoxic paint) inspired by the event's earthy color scheme.
Rabin Rogers Inc. produced the Sundance Channel's L.A. launch party for its new environment-focused shows, where graffiti artist Kofie created an abstract painting (with nontoxic paint) inspired by the event's earthy color scheme.
Photo: Marsaili McGrath/Getty Images
To celebrate the 25th anniversary of Reebok's Freestyle shoe, the shoemaker's New York bash, designed and produced by Strategic Group, featured vignettes of the '80s footwear planted in a bed of birthday candles.
To celebrate the 25th anniversary of Reebok's Freestyle shoe, the shoemaker's New York bash, designed and produced by Strategic Group, featured vignettes of the '80s footwear planted in a bed of birthday candles.
Photo: BizBash
New York's Lincoln Center celebrated the upcoming renovation of Alice Tully Hall with a gala designed by Roy Braeger filled with construction-site motifs and stacked band members.
New York's Lincoln Center celebrated the upcoming renovation of Alice Tully Hall with a gala designed by Roy Braeger filled with construction-site motifs and stacked band members.
Photo: Philip Greenberg
For New York Fashion Week in February, Jack Spade distributed frankfurter- and hamburger-shaped cookies as a playful commentary on model malnutrition.
For New York Fashion Week in February, Jack Spade distributed frankfurter- and hamburger-shaped cookies as a playful commentary on model malnutrition.
Photo: BizBash
In keeping with the forest theme at the Harry Potter and the Order of the Phoenix premiere in Los Angeles, hedges and potted shrubs topped with sheets of glass served as tables and bars.
In keeping with the forest theme at the Harry Potter and the Order of the Phoenix premiere in Los Angeles, hedges and potted shrubs topped with sheets of glass served as tables and bars.
Photo: Silvia Mautner
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