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  1. Production & Strategy
  2. Experiential Marketing, Activations & Sponsorships

10 Best Ideas of the Week: Cole Haan's Dance Party, Wool in Bryant Park, and Locks of Love Hair Fashion Show

Melissa Schorsch
September 28, 2012

Here’s a look at 10 steal-worthy ideas we spotted this week, including a wool-draped Bryant Park for the royal Campaign for Wool, Cole Haan's spontaneous disco ball dance parties, a film-themed hair show by Locks of Love, Heineken's James Bond train venue, and Hope & Help Center’s Headdress Ball creations.

Heineken's "Crack the Case"
Heineken's 'Crack the Case'
To celebrate its 15-year partnership with the James Bond franchise and to launch its "Crack the Case" Facebook game, Heineken hosted a Bond-themed soiree September 24 at the Brooklyn M.T.A. Museum. The space—a retired subway car—was decorated in a casino theme, sprinkled with faux diamonds, and of course there were models dressed as Bond girls.
Photo: Nadia Chaudhury/BizBash
HBO’s Emmy Party
HBO’s Emmy Party
HBO hosted its 10th annual party at the fountain plaza in West Hollywood's Pacific Design Center. Working with HBO's Cindy Tenner, Nancy Lesser, and Michael McMorrow, longtime collaborator Billy Butchkavitz designed a splashy party based on the theme "A Glorious Garden." Bart Kresa and Images by Lighting supplied the event's lighting, including a vibrant wall of HBO logos and floral motifs.
Photo: Gabor Ekecs
Hair Raising Films
Hair Raising Films
Ping-pong lounge Chalk Miami collaborated with Locks of Love and Miami's Indie Film Club to host the first-ever Hair Raising Films and hair show event on September 22. Local salons and hair schools were on premise to style hairdos representing those from cult film classics such as The Fifth Element and Corpse Bride. Guests who didn't participate in the show were able to get their hair styled at the BLO braid bar or the True Hair extension station.
Photo: Cool Richard/coolphotosmiami.com
Harvest Ball
Harvest Ball
The Chicago Botanic Garden’s fall fund-raiser, the Harvest Ball, took place on garden grounds September 22. To underscore the autumnal theme, Botanical’s arrangements of roses and orange ranunculus also held golden gourds and pumpkins.
Photo: Robin Carlson for the Chicago Botanic Garden
Hope & Help Center’s Headdress Ball
Hope & Help Center’s Headdress Ball
Rainbow411.com, an online gay-friendly directory for the Orlando and Tampa areas, won the headdress competition at the Hope & Help Center’s Headdress Ball Saturday night at the Hilton Orlando. The headdress, built by Orlando Party Store, expressed the gala’s Wizard of Oz theme in a seven-foot-tall creation made from 400 balloons.
Photo: Courtesy of Hope & Help Center of Central Florida
Cole Haan “Don’t Go Home” Campaign
Cole Haan “Don’t Go Home” Campaign
Cole Haan projected disco balls on the facades of buildings in New York as part of campaign to market its new Chelsea Pump as a shoe to wear all day and night. The projections were intended to encourage spontaneous dance parties, and they also displayed tweets shared via the #DontGoHome hashtag highlighting reasons to stay out all night.
Photo: Courtesy of Cole Haan
Cole Haan “Don’t Go Home” Campaign
Cole Haan “Don’t Go Home” Campaign
Cole Haan also used Day-Glo paint and blacklights to display messages on the rolling metal gates of businesses that close early in neighborhoods near bars and subway stops. Messages included statements such as, “You didn’t move to NYC to stay in. #DontGoHome” and “Tomorrow’s story happens tonight. #DontGoHome.”
Photo: Courtesy of Cole Haan
Nintendo’s Wii U Preview
Nintendo’s Wii U Preview
At Nintendo’s preview for its newest gaming console, Wii U, guests sipped cocktails and noshed on passed hors d'oeuvres while experiencing the new Wii U GamePad controller, and software titles such as Just Dance 4, Wii Fit U, and Nintendo Land. The party space at Siren Studios Sunset included one huge common area with a DJ and bar, and four separate rooms for playing the interactive and dancing games.
Photo: Michael Buckner/Getty Images for Nintendo
Audi and Derek Lam Pre-Emmy Party
Audi and Derek Lam Pre-Emmy Party
A custom large-format print combined with rear fiber optics lent a dramatic look of city lights to the Audi and Derek Lam pre-Emmy bash at Cecconi’s.
Photo: Michael Buckner/WireImage
Campaign for Wool’s “Wool Uncovered” Installation
Campaign for Wool’s “Wool Uncovered” Installation
On Thursday, Prince Charles’s Campaign for Wool launched in the U.S. with an installation in New York’s Bryant Park, produced by Ken Solomon Productions. The initiative turned the park’s Fountain Terrace into a “Wool Salon,” where custom wool furniture by Nuage Designs surrounded the fountain, which was drained and then filled and draped with wool.
Photo: Nadia Chaudhury/BizBash
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