10 Best Ideas of the Week: A Hot Air Balloon Movie Theater, Colorful Pantone Projections, a Fitness Brand's Campus Party

On December 4 at Artechouse in New York, Pantone announced its Color of the Year for 2020: Pantone 19-4052, Classic Blue. It’s meant to symbolize protection, stability, peace, and confidence, as well as encourage deep thinking, open mindfulness, and communication.

For the first time, Pantone debuted a multi-sensory approach for the Color of the Year to help bring Classic Blue to life. Pantone partnered with Audio UX to create a corresponding sound called “Vivid Nostalgia”; Firmenich created the “taste” (a fruity sweet berry with floral notes) and “smell” of Classic Blue; the Inside developed a custom velvety fabric that embodies the spirit of the color, which was featured on cushions scattered throughout the space; and Tealeaves created the official bespoke tea blend, a berry mélange with subtle citrus notes.

Pantone collaborated with Artechouse and its creative team to produce an immersive reveal filled with projections, including imagery from Adobe Stock.

On November 20, Amazon celebrated the upcoming holiday season with the first Fiestas Amazon event in Miami. Held at the Oasis at the Magic City Innovation District, the event, which was produced by H&M Communications, featured gifting displays highlighting Amazon products and services. Social hashtags such as #EntregandoSonrisas (meaning Delivering Smiles) served as decor.

Amazon Prime Video is hosting a high-flying nationwide tour to promote The Aeronauts, an upcoming feature film that follows an 1862 gas balloon that broke the world flight altitude record. The drama, starring Eddie Redmayne and Felicity Jones, will be released on the streaming service December 20. The weekend-long Los Angeles edition of the sprawling Victorian fair set, which took place at Rose Bowl Stadium, featured hot-air balloon rides, as well as more than 50 costumed performers including a tightrope walker, a juggler, and an aerial acrobat dangling from a tether line. See more: This Event Screened a Movie on the Side of a Hot Air Balloon

The event also included a screening of the film, projected on the side of a hot air balloon in what organizers call "the world's first Fly-In Theater." A flexible LED screen with more than 76,000 pixels wrapped 360 degrees around the balloon, allowing the screen to be viewed from all directions even in daylight conditions. Viewers used silent disco-style headphones for audio. The tour will make stops in Atlanta, Orlando, and Austin this month before returning to Los Angeles in late December. See more: This Event Screened a Movie on the Side of a Hot Air Balloon

To celebrate the end of its Higher Education Challenge, as well as its 21st anniversary, Barry's Bootcamp hosted its Higher Education Graduation Party on November 16 at SIR Stage37 in New York. Called the University of Barry’s, the event, which was designed and produced by Shiraz Creative, featured a campus-style setting with a “quad” space that served as the dance floor and viewing space for the live performances. See more: Physical Education: See Inside Barry’s Bootcamp's College-Theme Party

Shiraz created the fictitious “Beta Gamma Theta” fraternity for the event, which reads as “BRO” with Greek letters. The space had a purposefully disheveled look with beer pong tables and pizza served straight from the box. See more: Physical Education: See Inside Barry’s Bootcamp's College-Theme Party

From November 15 to 17, HBO took over Casita Hollywood in Los Angeles for a pop-up experience in support of its new "Our Stories to Tell" campaign, which celebrates multicultural audiences and storytelling. The gathering was part conference, part marketplace, part celebration, with the HBO team working with Crown & Conquer to transform the venue 10 times in three days. See more: How HBO Is Using Live Events to Showcase Multicultural Storytelling

The table design featured eye-catching floral centerpieces from East Olivia in a rainbow of colors. See more: How HBO Is Using Live Events to Showcase Multicultural Storytelling