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  1. Production & Strategy
  2. Experiential Marketing, Activations & Sponsorships

10 Best Ideas of the Week: A Fingerprint Analysis Station, Colorful Candy Artwork, and a Winter Getaway for Music Fans

Here’s a look at 10 steal-worthy ideas we spotted this week.

Michele Laufik
January 17, 2020

This week's roundup includes a musical winter wonderland in Lake Tahoe; a fingerprint analysis station at an HBO premiere party in Los Angeles; a colorful candy installation in New York; and a sleek after-party for the television industry in Pasadena.

By Robynblair x Name Glo Candy Installation
By Robynblair x Name Glo Candy Installation
On January 14, New York-based candy artist By Robynblair and neon studio Name Glo launched their artists-in-residence installation at Bergdorf Goodman’s flagship store in New York.
Photo: Courtesy of Bergdorf Goodman
By Robynblair x Name Glo Candy Installation
By Robynblair x Name Glo Candy Installation
From now through March 9, visitors can experience the shoppable installation, which includes a rainbow hallway and a retro ‘70s-inspired room.
Photo: Courtesy of Bergdorf Goodman
HBO’s ‘The Outsider’ Premiere
HBO’s ‘The Outsider’ Premiere
HBO’s premiere of The Outsider took place on January 9 at the Directors Guild of America in Los Angeles. Designer Billy Butchkavitz worked with HBO’s Anna Willey on the event, which took inspiration from the drama series’ key art. Images by Lighting handled lighting, Agile Eye Solutions handled large-scale decor elements and the press wall, and Town & Country handled event rentals. Audio came from Emerging Entertainment and catering came from the Food Matters, while Slay5 Media created a photo booth with a “dual identity” effect inspired by the Stephen King series.
Photo: Gabor Ekecs
HBO’s ‘The Outsider’ Premiere
HBO’s ‘The Outsider’ Premiere
FireGroove provided sketch artists and a fingerprint analysis station, which was inspired by the discovery of fingerprints at the crime scene in the series.
Photo: Gabor Ekecs
MTV’s SnowGlobe
MTV’s SnowGlobe
Designed as a winter getaway for music fans and adventure-seekers, MTV’s SnowGlobe festival took place in South Lake Tahoe, California, from December 29 to 31, with plans to hold the event again this year at the same locale.
Photo: Eli Bottom
MTV’s SnowGlobe
MTV’s SnowGlobe
The festival included brand activations such as the Spyder Lounge & Big Air, which was produced by Viacom Live, and the Java Monster Lounge.
Photo: Sean D. Johnson
MTV’s SnowGlobe
MTV’s SnowGlobe
Hornitos brought its hacienda activation concept to the festival, complete with snowball pit. It was produced by EventLink.
Photo: Eli Bottom
Fox’s T.C.A. Party
Fox’s T.C.A. Party
At the Langham Huntington hotel in Los Angeles during the Television Critics Association’s 2020 winter press tour, which took place from January 7 to 19, Russell Harris Event Group produced and designed the party space for the Fox network, with florals by InBlume LA and rentals from Edge Design & Decor and Hire Elegance. Lighten Up handled lighting.
Photo: Courtesy of Russell Harris Event Group
'Bad Boys for Life' Premiere
'Bad Boys for Life' Premiere
At the Los Angeles premiere for Bad Boys for Life on January 14 at the TCL Chinese Theatre, stars Will Smith and Martin Lawrence embraced the movie’s popular quote, “we ride together, we die together,” and rolled up to the event in a blue Porsche.
Photo: Eric Charbonneau
Roaring '20s Revival Theme
Roaring '20s Revival Theme
As we enter a new decade, take inspiration from that other '20s era with this gold Deco table linen from Nuage Designs, which features architectural details reminiscent of the era. The items range in price from $15 for a pillow to $95 for a rectangular tablecloth. See more: 13 Event Design Ideas for a Roaring '20s Revival Theme
Photo: Arte de Vie Photography
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