BizBash
  • Production & Strategy
  • Catering & Design
  • Event Tech & Virtual
  • Venues & Destinations
  • Meetings & Trade Shows
  • Sports
  • Advertise
  • Events
Topics
  • Production & Strategy
  • Catering & Design
  • Event Tech & Virtual
  • Venues & Destinations
  • Meetings & Trade Shows
  • Sports
  • Advertise
  • Events
  • Industry Buzz
  • BizBash Lists
Resources
  • On-Demand
  • White Papers & E-Books
  • Podcast
  • Magazine
  • Events
  • Awards
  • Subscribe
User Tools
Follow BizBash
Instagram iconLinkedIn iconFacebook iconTwitter X icon Pinterest iconYouTube iconTikTok
  • About Us
  • Advertise
  • Get Featured
  • Press Releases
  • Newsletter Signup
  • Subscribe to Magazine
Follow BizBash
Instagram iconLinkedIn iconFacebook iconTwitter X icon Pinterest iconYouTube iconTikTok
  • Production & Strategy
  • Catering & Design
  • Event Tech & Virtual
  • Venues & Destinations
  • Meetings & Trade Shows
  • Sports
  • Advertise
  • Events
  • On-Demand
  • White Papers & E-Books
  • Podcast
  • Magazine
  • Events
  • Awards
  • Subscribe
  1. Production & Strategy
  2. Experiential Marketing, Activations & Sponsorships

10 Best Ideas of the Week: An Oversize French Fry Box Stuffed with Money, a Flowery Volkswagen Beetle, Fabricated Bubbles at a Beauty Event

Here’s a look at 10 steal-worthy ideas we spotted this week.

Michele Laufik
February 14, 2020

This week's roundup includes a Walk of Fame-style entryway in San Francisco; giant, fabricated bubbles at a beauty event in New York; lush red florals at an Oscars after-party in Beverly Hills; and an oversize French fry box stuffed with money for the McMillion$ premiere in Chicago.

Ron Ben-Israel Cakes and Marcia Selden Catering’s Love Shack Party
Ron Ben-Israel Cakes and Marcia Selden Catering’s Love Shack Party
Each year, Ron Ben-Israel Cakes, along with partner Marcia Selden Catering, transforms its New York event space, Above Twelve, into a love-inspired party. This year, the theme was Love Shack and featured plenty of bright, colorful designs including this rainbow cake that was an artistic collaboration with yarn artist London Kaye, who crocheted with real yarn over the cake.
Photo: Clane Gessel
Ron Ben-Israel Cakes and Marcia Selden Catering’s Love Shack Party
Ron Ben-Israel Cakes and Marcia Selden Catering’s Love Shack Party
Konstantinos Floral Design and Décor Group constructed a 1960s-style VW Beetle bursting with blooms for the February 9 event.
Photo: Clane Gessel
'McMillion$' Premiere
'McMillion$' Premiere
At the February 5 premiere of HBO’s McMillion$, held at Venue Six10 in Chicago, filmmakers James Lee Hernandez and Brian Lazarte pose inside a giant fry box stuffed with bills, which was created by MKTG. Food for Thought provided the catering. The documentary series, which premiered on February 3, recounts the McDonald's Monopoly game scam that occurred between 1989 and 2001.
Photo: Dan Merlo for McDonald's
Oscars Parties
Oscars Parties
Before and after Sunday's 92nd annual Academy Awards, guests attended star-studded events including the Vanity Fair party, the Elton John AIDS Foundation's annual viewing party, and a glamorous gathering from Warner Bros. ABC Television, which aired the Academy Awards this year, hosted a pre-Oscar party on Saturday night at the Four Seasons Los Angeles in Beverly Hills. Russell Harris Event Group handled design and production for the event, which was filled with lush red florals from In Blume. See more: Oscars 2020: Steal-Worthy Event Design Ideas From the Week's Most Stylish Parties
Photo: Dan Scott/American Image Gallery
Oscars Parties
Oscars Parties
The academy’s official after-party, the Governors Ball, took place at the Ray Dolby Ballroom at Hollywood & Highland immediately following the Oscars. This year’s event—which drew 1,500 people—was overseen by Lois Burnwell, a makeup artist and the chair of the academy's award and event committee, for the third time; she once again worked with Cheryl Cecchetto of Sequoia Productions. Resource One provided 2,000 yards of shimmering fabrics in amethyst and champagne colors, plus eggplant sequins, copper satins, linear stripes, and soft gray velvet. Form Decor, Hire Elegance, and Blueprint Studios provided the furniture. See more: Oscars 2020: Steal-Worthy Event Design Ideas From the Week's Most Stylish Parties
Photo: Jerry Hayes Photography
Oscars Parties
Oscars Parties
The Warner Bros. after-party, held at the Sunset Tower Hotel, was designed and produced by JOWY Productions. The stylish space featured props and decor from Revelry Event Designers, lighting from Lighten Up, and audiovisual production from CBC Technical. DJ Michelle Pesce performed. See more: Oscars 2020: Steal-Worthy Event Design Ideas From the Week's Most Stylish Parties
Photo: Heather Kincaid
House of Philosophy Influencer Event
House of Philosophy Influencer Event
On January 23, the Sousa House in New York was transformed into the House of Philosophy for a one-day influencer event and V.I.P. cocktail hour. Event planning and production company Eventique filled the venue with interactive, informational displays showcasing four Philosophy collections. "The ultimate dream bed, adorned with illuminated clouds and luxurious pillows, welcomed influencers to cozy up with the new collection’s overnight mask and take the perfect peel party pictures," said Eric Wielander, Eventique's director of strategy and communications, about the “Peel, Don't Conceal” room. See more: How This Beauty Brand Transformed a Town House for Its Influencer Event
Photo: Jean-Pierre Uys Photography
House of Philosophy Influencer Event
House of Philosophy Influencer Event
"An illuminated tunnel filled with giant, fabricated bubbles expressed both the new, modern branding and the simple, clean essence of Purity, leading to an infinity mirror that reflected the never-ending simplicity of the collection," said Wielander, who worked with Cigar Box Studios to create the attention-grabbing activation. See more: How This Beauty Brand Transformed a Town House for Its Influencer Event
Photo: Jean-Pierre Uys Photography
Wine Enthusiast's Wine Star Awards
Wine Enthusiast's Wine Star Awards
For the 20th anniversary of its annual Wine Star Awards, which took place on January 27 at the Palace of Fine Arts in San Francisco, Wine Enthusiast paid tribute to the last two decades of winners—most notably through an eye-catching Walk of Fame-style entryway that featured the names of past recipients in stars on the ground. See more: How This Gala Put Its Honorees Front and Center at a Milestone Event
Photo: Gamma Nine Photography
Wine Enthusiast's Wine Star Awards
Wine Enthusiast's Wine Star Awards
For the dinner and award show space, the Wine Enthusiast team worked with Frost Productions to transform a raw space into a black-tie gala with a canopy of twinkling lights. Got Light provided additional local support. See more: How This Gala Put Its Honorees Front and Center at a Milestone Event
Photo: Gamma Nine Photography
Latest in Experiential Marketing, Activations & Sponsorships
LinkedIn's Rooftop & Studio
Experiential Marketing, Activations & Sponsorships
Cannes Lions 2025: 90+ Bold Builds and Big Ideas From the French Festival of Creativity
Visitors embark on a rescue mission with a team of fellow Minecrafters.
Experiential Marketing, Activations & Sponsorships
Block Party: See How Minecraft Was Transformed Into an IRL Video Game
The pop-up brought the magazine to life through live hair demonstrations by local stylists, along with immersive moments designed to honor the legacy, creativity, and versatility of Black hair.
Experiential Marketing, Activations & Sponsorships
50 Cool Event Ideas You May Have Missed From Liquid I.V., Martha Stewart, Foot Locker, and More
During the experience, guests traveled from the red clay fields of Jalisco to the heart of a modern Mexican celebration.
Experiential Marketing, Activations & Sponsorships
See Inside This High-Tech, Multisensory Experience from Don Julio
Related Stories
Consoletti and team “wanted to ensure that the furniture and design connected to the wintery, lodge-like environment that Park City is known for while still feeling hip.”
Experiential Marketing, Activations & Sponsorships
How This Event Producer Turned a Client Loss into a Winning Idea at Sundance
Woman’s Day Red Dress Awards
Experiential Marketing, Activations & Sponsorships
10 Best Ideas of the Week: Lady Gaga’s Super Bowl Concert, a Giant Floral Heart, a Colorful Feather-Inspired Backdrop
Shaq's Fun House
Experiential Marketing, Activations & Sponsorships
Super Bowl LIV: 17 of Miami's Most Inspiring Activations, Concerts, and Events
Ben & Jerry’s Netflix and Chilll'd Flavor Premiere
Experiential Marketing, Activations & Sponsorships
10 Best Ideas of the Week: Après Ski-Inspired Decor at Sundance, Ben & Jerry’s Big Spoon Seesaw, a Giant Boombox at the Grammys
More in Experiential Marketing, Activations & Sponsorships
Experiential Marketing, Activations & Sponsorships
Cannes Lions 2025: 90+ Bold Builds and Big Ideas From the French Festival of Creativity
LinkedIn, Spotify, Canva, Pinterest, Meta, and dozens of other top brands showed up in a big way at the world’s most creative week. Take a look inside their splashy activations.
LinkedIn's Rooftop & Studio
Experiential Marketing, Activations & Sponsorships
Block Party: See How Minecraft Was Transformed Into an IRL Video Game
The popular game has been turned into an interactive in-person experience that just opened in Canada.
Visitors embark on a rescue mission with a team of fellow Minecrafters.
Experiential Marketing, Activations & Sponsorships
50 Cool Event Ideas You May Have Missed From Liquid I.V., Martha Stewart, Foot Locker, and More
Here’s a look at some steal-worthy ideas we spotted in June 2025.
The pop-up brought the magazine to life through live hair demonstrations by local stylists, along with immersive moments designed to honor the legacy, creativity, and versatility of Black hair.
Experiential Marketing, Activations & Sponsorships
See Inside This High-Tech, Multisensory Experience from Don Julio
Part guided tasting, part interactive art experience, the latest activation from the spirits brand immersed guests into the culture of the popular tequila.
During the experience, guests traveled from the red clay fields of Jalisco to the heart of a modern Mexican celebration.
Experiential Marketing, Activations & Sponsorships
This Event Turned Home Decor Into a Celebration of Latinas' Life Moments
Walmart and Apartment Therapy teamed up to celebrate the Becky G & Alejandra home collection—while also spotlighting the often-overlooked personal milestones of Latina creators.
The 'Mainstays Mujeres' event, which drew 32 Latina content creators, transformed a private residence in Venice, Calif. on May 30.
Experiential Marketing, Activations & Sponsorships
Gov Ball 2025: 25+ Eye-Catching Brand Activations From the NYC Music Festival
The annual music festival featured sponsorship firsts and lots of colorful experiences from brands like Kiehl's, 7-Eleven, and Coca-Cola.
It included an iconic cassette tape photo backdrop.
Most Popular
Experiential Marketing, Activations & Sponsorships
50 Cool Event Ideas You May Have Missed From Liquid I.V., Martha Stewart, Foot Locker, and More
Experiential Marketing, Activations & Sponsorships
Cannes Lions 2025: 90+ Bold Builds and Big Ideas From the French Festival of Creativity
Sports
Fanatics Fest 2025: This Mega Celebration of Sports Fandom Returned For a Bigger, Bolder Second Year
Experiential Marketing, Activations & Sponsorships
Gov Ball 2025: 25+ Eye-Catching Brand Activations From the NYC Music Festival
Industry Insiders
Inside the Build: How Bellagio Fountain Club Delivers F1® Weekend’s Most Luxurious Hospitality Experience
Experiential Marketing, Activations & Sponsorships
See Inside This High-Tech, Multisensory Experience from Don Julio
Experiential Marketing, Activations & Sponsorships
Summer Lovin': See How These Brands Celebrated Romance
From prebiotic soda to laundry appliances, brands are cashing in on the feel-good vibes of coupledom.
Them x Destination DC's WorldPride DC Kick Off Event
Experiential Marketing, Activations & Sponsorships
Brands Are Backing Out of This Year's Pride Events—But Some Are Stepping Up
Facing political pressure, some companies are cutting back on public and financial support for LGBTQIA+ events, while others remain strong.
Washington, D.C., is hosting this year’s WorldPride celebration.
Experiential Marketing, Activations & Sponsorships
50 Cool Event Ideas You May Have Missed From TOMS Shoes, Mattel, Barstool Sports, and More
Here’s a look at some steal-worthy ideas we spotted in May 2025.
Max's 'Mothers of Max' Art Installation
Brands & Event Pros
Industry Innovators 2025: 11 Experiential Experts Reinventing How We Experience Brands
Meet the boundary-pushers, rule-breakers, and big thinkers shaping the future of experiential marketing.
2025 Industry Innovators Article Image Experiential2 B
Experiential Marketing, Activations & Sponsorships
See How Keebler (And Its Elves) Created Some Experiential Marketing Magic
The brand brought its Hollow Tree to life with creative pop-up experiences in three major cities.
Keebler brought its iconic Hollow Tree to life through pop-up experiences in New York, Chicago, and Cincinnati.
Experiential Marketing, Activations & Sponsorships
Netflix Rebuilds a Bookstore for 'YOU' Fan Experience—See Inside Joe Goldberg's Twisted Reality
The streaming service tapped longtime agency partner Invisible North to transform a blank-canvas venue in New York into Mooney’s Bookstore—creepy cage and all.
The YOU event took place April 22 and 23 in a completely transformed, 5,000-square-foot space located at 489 Broome St., just ahead of the release of season five, the final season of the beloved show.
Page 1 of 135
Next Page
BizBash
Follow BizBash
Instagram iconLinkedIn iconFacebook iconTwitter X icon Pinterest iconYouTube iconTikTok
  1. Privacy Policy
  2. CCPA: Do Not Sell My Personal Info
  3. Contact Us
  4. Site Map
© 2025 Connect Biz, LLC. All rights reserved.