BizBash
  • Production & Strategy
  • Catering & Design
  • Event Tech & Virtual
  • Venues & Destinations
  • Meetings & Trade Shows
  • Sports
  • Advertise
  • Events
Topics
  • Production & Strategy
  • Catering & Design
  • Event Tech & Virtual
  • Venues & Destinations
  • Meetings & Trade Shows
  • Sports
  • Advertise
  • Events
  • Industry Buzz
  • BizBash Lists
Resources
  • On-Demand
  • White Papers & E-Books
  • Podcast
  • Magazine
  • Events
  • Awards
  • Subscribe
User Tools
Follow BizBash
Instagram iconLinkedIn iconFacebook iconTwitter X icon Pinterest iconYouTube iconTikTok
  • About Us
  • Advertise
  • Get Featured
  • Press Releases
  • Newsletter Signup
  • Subscribe to Magazine
Follow BizBash
Instagram iconLinkedIn iconFacebook iconTwitter X icon Pinterest iconYouTube iconTikTok
  • Production & Strategy
  • Catering & Design
  • Event Tech & Virtual
  • Venues & Destinations
  • Meetings & Trade Shows
  • Sports
  • Advertise
  • Events
  • On-Demand
  • White Papers & E-Books
  • Podcast
  • Magazine
  • Events
  • Awards
  • Subscribe
  1. Production & Strategy

Rockin\' Pink

Boca's third annual Think Pink fund-raiser received a musical makeover.

Angelica Assim
September 29, 2008

On Saturday night, Mizner Park Amphitheater in Boca Raton hosted the third annual Think Pink event. Created in 2005 by Elizabeth Weprin and breast cancer survivor Stephanie Robin, this year's event had a special twist. With the help of Kathy Fleishman, Amy Seidman, and Steve Rifkind of SRC Records, the team transformed the traditional fund-raising luncheon into Think Pink Rocks, an all-night concert of big-name performers.

A pink carpet was rolled out and lined with giant glistening microphones, where the night's performers and celebrities (such as actress Gabrielle Union and Miss Florida USA Anastagia Pierre) posed for photographers in front of the branded step-and-repeat of large glittering pink ribbons and the fund-raiser's guitar logo. Inside, Party Perfect covered the amphitheater with an abundance of pink balloons and flanked the stage with palm trees made of pink feathers.
 

Robin opened the evening by sharing the story of her personal battle with the disease before turning things over to the evening's emcee, Queen Latifah.

The evening featured live performances from Akon, Flo Rida, Shontelle, Melanie Fiona, O'Neal McKnight, Shire, and Tami Chynn-all of SRC/Universal Records. Throughout the night, guests clad in glowing pink necklaces passed pink and white beach balls from Event Studio Productions throughout the crowd.

The event benefited Memorial Sloan Kettering in New York, the Women's Center for Breast Care at Boca Raton Community Hospital, the American Cancer Society, the Susan G. Komen Foundation, and Reach Global/JACOB International.

Think Pink Rocks added a musical touch to the traditional fund-raising and breast cancer awareness event.
Think Pink Rocks added a musical touch to the traditional fund-raising and breast cancer awareness event.
Angelica Assim for BizBash
Think Pink Rocks added a musical touch to the traditional fund-raising and breast cancer awareness event.
Think Pink Rocks added a musical touch to the traditional fund-raising and breast cancer awareness event.
Angelica Assim for BizBash
Queen Latifah was the evening's emcee.
Queen Latifah was the evening's emcee.
Angelica Assim for BizBash
Akon was among the night's performers.
Akon was among the night's performers.
Angelica Assim for BizBash
Latest in Production & Strategy
Eea13th Submissions Open 700x467 Article Hero
Event Production & Fabrication
Call for Entries: 13th Annual BizBash Event Experience Awards Are Open
Michael Strahan kicked off programming at the 2025 Robin Hood Benefit Gala on May 12.
Event Production & Fabrication
Robin Hood's 2025 Benefit Gala Had the Home Field Advantage—How a Sports Theme Helped Raise $72 Million
The YOU event took place April 22 and 23 in a completely transformed, 5,000-square-foot space located at 489 Broome St., just ahead of the release of season five, the final season of the beloved show.
Experiential Marketing, Activations & Sponsorships
Netflix Rebuilds a Bookstore for 'YOU' Fan Experience—See Inside Joe Goldberg's Twisted Reality
FX's 'A Murder at the End of the World' Dinner Party
Programming & Entertainment
Trend Spotted: Murder Mysteries Are Having a Moment at Events
Related Stories
Showtime's Dexter Newsstands
Experiential Marketing, Activations & Sponsorships
Just for Show
ABC's Darren Schillace
Experiential Marketing, Activations & Sponsorships
ABC's Darren Schillace on Using Events to Launch the Post-Strike TV Season
Angie Pfeifer, assistant vice president of corporate meetings, travel and incentives at Investors Group
Strategy
Green Leaders: Getting the Whole Team on Board
Dylan's Candy Bar
Audiovisual & Lighting
Meeting Places for the Young at Heart
More in Production & Strategy
Event Production & Fabrication
Call for Entries: 13th Annual BizBash Event Experience Awards Are Open
It's a special year for the awards, as BizBash introduces new categories celebrating its 25th anniversary. Get your submissions in by October 3, 2025.
Eea13th Submissions Open 700x467 Article Hero
Event Production & Fabrication
Robin Hood's 2025 Benefit Gala Had the Home Field Advantage—How a Sports Theme Helped Raise $72 Million
The event delivered its most immersive night yet, transforming the Javits Center into an arena of impact.
Michael Strahan kicked off programming at the 2025 Robin Hood Benefit Gala on May 12.
Experiential Marketing, Activations & Sponsorships
Netflix Rebuilds a Bookstore for 'YOU' Fan Experience—See Inside Joe Goldberg's Twisted Reality
The streaming service tapped longtime agency partner Invisible North to transform a blank-canvas venue in New York into Mooney’s Bookstore—creepy cage and all.
The YOU event took place April 22 and 23 in a completely transformed, 5,000-square-foot space located at 489 Broome St., just ahead of the release of season five, the final season of the beloved show.
Programming & Entertainment
Trend Spotted: Murder Mysteries Are Having a Moment at Events
From mystery-centric dinner parties to true-crime-inspired experiences, more and more events are letting guests channel their inner detective.
FX's 'A Murder at the End of the World' Dinner Party
Experiential Marketing, Activations & Sponsorships
Get a Peek Inside These Star-Studded Beauty Events
Haircare, skincare, and makeup brands, including celeb-founded lines from Beyoncé, Paris Hilton, Selena Gomez, and Serena Williams, connected with consumers through creative activations and recent events.
Chillhouse’s Forever Wear Launch
Experiential Marketing, Activations & Sponsorships
Inside Motorola’s Bold, Multisensory Razr Launch Event
The visually striking debut for the brand's latest Razr flip smartphone featured immersive design, stylish photo ops, and surprise sensory elements.
The launch event for Motorola's new Razr flip phone took place on April 24.
Most Popular
Strategy
How to Keep Sponsors Happy—Without Sacrificing an Event's Integrity
Event Production & Fabrication
Robin Hood's 2025 Benefit Gala Had the Home Field Advantage—How a Sports Theme Helped Raise $72 Million
Experiential Marketing, Activations & Sponsorships
Netflix Rebuilds a Bookstore for 'YOU' Fan Experience—See Inside Joe Goldberg's Twisted Reality
Programming & Entertainment
Trend Spotted: Murder Mysteries Are Having a Moment at Events
Sports
Laps, Luxury, and Logistics: Inside the 2025 Formula 1 Crypto.com Miami Grand Prix
Meetings
What You Might Have Missed From the 2025 Upfront Season
Sponsored
Why Audiences Tune Out & What Experiential Events Do Better
Your audience isn’t bored, they’re underserved.
When the audience drives the interaction, the message sticks. This Shell Recharge activation turned learning into a hands-on moment, because engagement beats explanation.
Experiential Marketing, Activations & Sponsorships
Cue the Confessional: How Hulu Transformed a Beverly Hills Mansion Into a Reality TV Paradise
The streaming service celebrated its expanded unscripted slate with mini activations, reality stars, and... a live python?
On April 22, Hulu brought together 100 influencers and press, plus 150 of its reality TV icons and creatives, for Get Real House, a fully immersive event at Casa Lago Beverly Hills.
Experiential Marketing, Activations & Sponsorships
Stagecoach 2025: Saddle Up for the Best Brand Activations From the Desert’s Country-Cool Festival
Check out 50+ ways brands like Facebook, BÉIS, Bud Light, NYLON, American Express, e.l.f. Cosmetics, and more embraced the spirit of the Wild West at the world's largest country music festival.
NYLON Desert Disco, Presented by Coach
Experiential Marketing, Activations & Sponsorships
Step Inside the First-Ever, Brand-Packed Ulta Beauty World Event
The retailer brought together beauty lovers, industry insiders, and top brands for its inaugural consumer-facing event in San Antonio.
The inaugural event welcomed 1,500 beauty enthusiasts, including more than 80 influencers.
Opinion & Experts
3 Event Profs in Canada Share Their Favorite Vendors
Event professionals reveal their preferred partners across entertainment, catering, photo booths, and more.
'I’ve worked with Edge Catering many times, and they are always my first call for the 'tricky ones'—which, as an event planner in the mountains, come up often!' says Heather Odendaal, founder and CEO of Bluebird, a destination management firm in Western Canada. 'Their staff, food quality, service, and organization are truly top of the line.'
Opinion & Experts
Top Trending Stories on BizBash: April 2025
Wondering what the rest of the industry is up to? Here, BizBash offers a peek over the fence at what other event profs have been reading this month.
At this year's Coachella, Coca-Cola celebrated its 'Real Magic' campaign with the Coca-Cola Pop Shop activation, designed and produced by Crown + Conquer. See more: Coachella 2025: The Most Talked-About Brand Moments and VIP Happenings
Page 1 of 710
Next Page
BizBash
Follow BizBash
Instagram iconLinkedIn iconFacebook iconTwitter X icon Pinterest iconYouTube iconTikTok
  1. Privacy Policy
  2. CCPA: Do Not Sell My Personal Info
  3. Contact Us
  4. Site Map
© 2025 Connect Biz, LLC. All rights reserved.