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  1. Production & Strategy

See How This Tech-Industry Benefit Highlighted Young Coders

All Star Code's third annual benefit featured interactive technology demonstrations designed by its students.

Ian Zelaya
August 17, 2016

New York's ritzy Hamptons suburb might not be the first location that comes to mind for a tech-industry gathering, but one organization proved that the summertime vacation destination can also be ideal for learning about new technology—which just happens to created by teenagers.

All Star Code, a nonprofit that prepares young men of color for full-time employment in the technology industry, hosted its third annual benefit to raise funds for and awareness of its cause. The benefit, which raised more than $740,000 for the organization, took place August 6 at the private Lewis residence in East Hampton. The event also showcased interactive tech demonstrations created by students and alumni from the first three years of its educational Summer Intensive Program.

"The inspiration for the summer benefit is our mission to foster entrepreneurial talent as described in our three programmatic pillars: 'Dare Greatly', 'Celebrate Failure', and 'Tell Your Story,'" said Christina Lewis Halpern, the founder and executive director of All Star Code. "The event brings together a powerful and unique community of New York finance and media executives, civic philanthropists passionate about education, and tech entrepreneurs. Our goal is to nurture and grow the connections between these different communities into a force for social change."

Halpern noted that in its third year since it began as a cocktail party in 2014, the benefit has added two hours and 50 additional tickets, as well as a wider variety of student exhibits. WCBS-TV New York anchor Maurice DuBois served as master of ceremonies for the event, which presented Elliott Breece—product manager for Google Play and co-founder of Songza—with the Community Award.

Michael Schwartz, All Star Code's director of events, said the benefit's color palette and theme complemented the organization's new look. "Since All Star Code unveiled all new branding this summer, featuring mischievous mascots and bright red, green, purple, and orange-yellow accent colors, we decided to go more tropical and playful in palette and decor," said Schwartz. "There were colorful and textural ocean elements on the seaside tablescape, and small arrangements with tropical greens and floral accents in the brand's signature colors."

Just as important as the decor and ceremony, the interactive demos during the event's cocktail hour allowed guests to test out stations and mingle with students and alumni.

"Too often at galas, the very people the nonprofit are serving are relegated to the sidelines. We unquestionably wanted our students front and center, engaging with guests and showcasing their quickly developing skills and talents," said Schwartz. "We wanted to help materialize their ideas and make their dreams heard. So the idea of the 'Maker Fair' was born, which doubled as cocktail hour. This allowed guests to drink, nibble, and chat, and get to know our students prior to the main program as well."

Dubbed the 'Finchlympics,' the interactive game invited guests to wear handmade, remote-controlled gloves to play digital versions of three different Olympic events: gymnastics, hurdles, and shot put. The gloves were powered by collaborative tech project Makey Makey and the robotic finches were supplied by BirdBrain technologies.
Dubbed the "Finchlympics," the interactive game invited guests to wear handmade, remote-controlled gloves to play digital versions of three different Olympic events: gymnastics, hurdles, and shot put. The gloves were powered by collaborative tech project Makey Makey and the robotic finches were supplied by BirdBrain technologies.
Photo: Carl Timpone/BFA.com
Signs with pop-culture quotes from musicians, writers, politicians, and athletes reflected All Star Code's three programmatic pillars. 'The signs doubled as our first opportunity to unveil All Star Code's new mascots—'Java Beans' as we call them—who could hold up, act out, or engage with the phrasing in fun, surprising ways,' said All Star Code director of events Michael Schwartz. He also noted that he got inspiration for the idea during a Beyoncé concert in which the crowd sang along to a line from the song 'Formation,' which was featured on one of the signs.
Signs with pop-culture quotes from musicians, writers, politicians, and athletes reflected All Star Code's three programmatic pillars. "The signs doubled as our first opportunity to unveil All Star Code's new mascots—'Java Beans' as we call them—who could hold up, act out, or engage with the phrasing in fun, surprising ways," said All Star Code director of events Michael Schwartz. He also noted that he got inspiration for the idea during a Beyoncé concert in which the crowd sang along to a line from the song "Formation," which was featured on one of the signs.
Photo: Carl Timpone/BFA.com
The Young Hackers, an organization founded by All Star Code alumni, showcased a demo of a 'Stackathon,' game, which it also features at many of its 'hackathon' events.
The Young Hackers, an organization founded by All Star Code alumni, showcased a demo of a "Stackathon," game, which it also features at many of its "hackathon" events.
Photo: Carl Timpone/BFA.com
The 'All Star Wars' demo involved students using Google Glass and virtual-reality technology to create an interactive lightsaber game.
The "All Star Wars" demo involved students using Google Glass and virtual-reality technology to create an interactive lightsaber game.
Photo: Carl Timpone/BFA.com
The event was catered by Red Rooster Harlem, which offered eye-catching bites including red macarons.
The event was catered by Red Rooster Harlem, which offered eye-catching bites including red macarons.
Photo: Carl Timpone/BFA.com
Tinsel & Twine headed the event's design and decor, which included festive floral centerpieces.
Tinsel & Twine headed the event's design and decor, which included festive floral centerpieces.
Photo: Carl Timpone/BFA.com
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