Paramount Concert Series Launching at Studio Lot in September

Although Paramount has worked with third-party promoters to bring conerts to the lot in the past, Paramount Studio Operations will deliver an internally promoted concert series to the property at the end of September for the first time. Known as Paramount Rocks, the program will be the only studio-based concert series, and will bring Camp Freddy, Dave Navarro, Sugar Ray, Smash Mouth, and others to the lot's New York street on September 27 and 28. Paramount plans to sell more than 3,500 tickets per show, and is currently gathering corporate sponsors to underwrite the program.