Nintendo Builds Mock Pet Shop for Game Demos at 3DS Launch

Nintendo's ESE-produced launch event at Hollywood's Siren Studios Orange for the portable, glasses-free 3D entertainment device Nintendo 3DS gave guests the opportunity to try out the games, naturally—and a special setup for the game Nintendogs & Cats made the experience more immersive, you might say. The game lets players take care of a virtual pet, and the party played up that aspect by building out a mock pet shop. An area within the venue was designed to look like a store—complete with food, a scratching post, and pet clothes—and also housed consoles with the game. Behind shelving and a counter, a Nintendo representative stood by to teach guests how to interact with their virtual pets.