BIZBASH CALL SHEET — #193 — Monday, 02.06.12
Compiled today by Chad Kaydo and Jana Schiowitz in New York
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* INCOMING *
1. SUPER BOWL RECAP: THE SHOW: The New York Giants beat the New England Patriots last night in Super Bowl XLVI at Lucas Oil Stadium in Indianapolis in front of 72,000 spectators. Blake Shelton and wife Miranda Lambert opened the game with a tamed rendition of "American the Beautiful," followed by Kelly Clarkson's national anthem.
Madonna took to the graphic-heavy stage in lavish black and gold Roman-like attire during the halftime show with Cee Lo Green, LMFAO, Nicki Minaj, and M.I.A. along with a marching band and choir. There were no wardrobe malfunctions to report, but Madonna did have to hoist herself up onto bleachers after taking what looked like a misstep and M.I.A. flipped the middle finger to T.V. viewers.
The Hollywood Reporter on Kelly Clarkson's opening anthem: she "pulled it off without a hitch":
http://bit.ly/wH7NXk
The Washington Post: M.I.A.'s middle finger stole the halftime show:
http://wapo.st/zjvEpV
New York Times ad columnist Stuart Elliott: “Risk-taking, rule-breaking ideas were as hard to find among the more than 50 commercials as good taste in a GoDaddy ad.”
http://nyti.ms/wjBJSK
Four experts rate ads that aired during the game, giving commercials like Clint Eastwood's Chrysler spot and Kia Motors's "A Dream Car. For Real Life." ad top honors. New York Post:
http://nyp.st/ygdFm7
MTV grades the night's performances and high-tech staging by Montreal-based Moment Factory:
http://on.mtv.com/yQ62Ub
The Daily Mail's halftime show picture highlights:
http://bit.ly/xkkf65
2. SUPER BOWL RECAP: THE PARTIES: From Chicago bureau chief Jenny Berg: This year’s big game sparked a packed schedule of parties.
Hosts included Pepsi, which held a concert Wednesday night from Latin artists Alejandra Guzman and Larry Hernandez for 3,500 guests at the Indianapolis Convention Center at its Musica Super Bowl Fan Jam and also hosted the Tazon Latino VI Celebrity Flag Football Game with Latino NFL players Thursday. Bud Light took over a 180-room Hampton Inn Hotel for four days, splashing its logo on everything from pillow mints to a football-shaped mural constructed of thousands of bottle caps.
Within the brand's temporary hotel, Playboy hosted a party Friday night replete with aerialists and a Mini Cooper displayed in an installation inspired by a peep show. Other magazine bashes included Maxim's Saturday night event, which had a superhero theme and activations for sponsoring brands including Tabasco, Patron, Paul Mitchell, and Coca-Cola. Also on Saturday, Rolling Stone's first Super Bowl party celebrated the 150th anniversary of Bacardi, and evoked Cuba from the 1920s, 1950s, and present day.
DirecTV returned for its annual Celebrity Beach Bowl Saturday, which saw big names such as Snoop Dogg competing on a sand-filled field in a 10,000-seat arena. The company also hosted a party Saturday night with Baroque and Victorian decor and a performance from a football jersey-clad Katy Perry.
We’ll have a slideshow of the standout parties surrounding this year's Super Bowl on bizbash.com later today.
3. SUPER BOWL 2014: More than 20 sponsors were announced late last year like Bank of America, PepsiCo, and Citigroup; now, estimates of the financial boost to the New York/North New Jersey region is said to vary between $50 million to $500 million. Bon Jovi fans are also campaigning for the band to be the entertainment at halftime. Philly.com:
http://bit.ly/zCHTMB
4. FACEBOOK'S NEW MARKETER: The social media giant has tapped Rebecca Van Dyck, previously the global chief marketing officer of Levi Strauss & Co.'s Levi's brand, to head its global marketing team. Ad Age:
http://bit.ly/x7NwxJ
5. GILT GROUPE HIRE: Elizabeth Francis has been named chief marketing officer for the online shopping site. Francis, who was previously held the same title at e-commerce company Intelligent Beauty, will oversee new customer generation and retention programs, creative direction, brand positioning, research, and analytics.
http://bit.ly/wZfzCC
6. QUEEN ELIZABETH'S COMMEMORATION: Today marks the 60th anniversary of the Queen's ascension to the British throne. Places like London and Canada are throwing parties to honor the golden jubilee. The Huffington Post: "Ottawa has pledged $7.5 million to help fund four months worth of commemorative activities across the country, starting with flag-raising ceremonies in all provincial capitals on Monday morning."
http://huff.to/z3F4Bm
* LOCAL NEWS *
BOSTON: The 36th annual Israel Folkdance Festival is March 18 at Kresge Auditorium at M.I.T. Dance troupes from across the U.S. will perform.
http://bit.ly/wGAML1
CHICAGO: Gene Siskel Film Center will host Oscar Night America, the only academy-sanctioned event in Chicago, February 26. The event includes a red carpet, food from MJ Catering & Events, cocktails, and a raffle.
One Step Programs' charity poker tournament takes place March 1 at the River East Art Center and benefits Children's Oncology Services Inc.
http://bit.ly/9ooCBT
LAS VEGAS: This year's "Epicurean Epicenter Series" at Bellagio kicks off with pinot noirs from the vineyards of Pisoni, Siduri, and Roar February 11 at Tuscany Kitchen.
Imperial Palace Las Vegas recently opened the new Silver Sky Chapel with two renovated rooms for weddings and wedding-theme events. The Skyline and the Sierra chapels hold 80 and 20 guests respectively.
LOS ANGELES: The Recording Academy will present its second annual "Greening Summit: The Sound Of Social Change," sponsored by Waste Management, February 10 at the Conga Room at L.A. Live.
MIAMI/SOUTH FLORIDA: Tobacco Road is hosting the first annual Tomato Tomatina Festival February 11. Trucks will unload 25,000 tomatoes for participants to throw, much like the traditional La Tomatina Festival in Bunol, Spain.
KeratinPerfect and Sephora are hosting an event at the Sephora in Aventura Mall February 12. Guests will be treated to grooming and styling applications.
NEW YORK: From senior editor Anna Sekula: At the Pierre Friday, a delegation of in-house event and meeting planners packed the ballroom for the Council of Protocol Executives' Eventpower 2012 conference, attending sessions that covered a broad array of topics—from trends in private entertaining at restaurants and the value of digitally based communications to the intricacies of event production and destination management in Brazil. Perhaps the most illuminating was the keynote during lunch, a talk given by ambassador Capricia Penavic Marshall, chief of protocol of the United States. Marshall shared key lessons learned, including some embarrassing moments, and provided her tips for creating successful, engaging, and purpose-driven events.
The New York Post's Steve Cuozzo's review of Joanne, the newly opened Upper West Side restaurant owned by Lady Gaga's parents: "Joanne is a brick-walled affair of the sort considered cozy in certain Brooklyn neighborhoods, but which in these parts registers as plain cramped (and loud as an avalanche)...Grilled calamari with bitter greens and radicchio were the worst I’ve had in a lifetime of squid-mongering, the
salad unseasoned and the calamari like leather."
http://nyp.st/yyhkro
On Thursday, the Algonquin Hotel announced it will close its 32-year-old Oak Room, a New York landmark known for its cabaret acts. The New York Times:
http://nyti.ms/yoZFV9
The New York Events February Meetup is tomorrow at Tonic Times Square.
http://bit.ly/wsYZQO
Production Resource Group L.L.C. announced Friday that it has acquired Paskal Lighting, a U.S.-based lighting, grip, and expendables company.
ORLANDO: The National Association of Home Builders created a new after-hours networking event for the first night of this year's International Builders' Show, and organizers said they sold all 1,200 tickets quickly. The party will be held at Howl at the Moon Wednesday evening, which is the first night of the show that runs through Saturday at the Orange County Convention Center. More than 50,000 people are expected to attend the convention, a slight increase over last year.
TORONTO: On Thursday, the Canadian Soccer Association announced that Canada will play its next round of World Cup soccer qualifiers in Toronto. The Canadian men's team will play Honduras, Panama, and Cuba at the BMO Field in June, September, and October. CBC:
http://bit.ly/xRgDyS
The Globe and Mail announced the plan for its new headquarters on Front and Spadina. The 18-storey glass tower will include a high-tech theatre for about 300 people, available to outside groups. The building is scheduled to open in late 2015. Urban Toronto:
http://bit.ly/zEOYBb
WASHINGTON: Precon Events has relaunched its Web site with a new events portfolio feature.
http://bit.ly/wXJYqc
YOUR NEWS: What are you doing? Tell us: [email protected].
With contributions from Jenny Berg in Chicago, Alesandra Dubin in Los Angeles, Mitra Sorrells in Orlando, Carla Warrilow in Toronto, and Jana Schiowitz and Anna Sekula in New York.
BizBash Call Sheet is the must-read daily digest of event industry news from BizBash.com.
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Subscribe: http://info.bizbash.com/callsheet.html
