March 16, 2016: How a Multi-Venue Music Fest Used Apps to Increase Attendance, Why One New York Fashion Week Venue Is Taking Another to Court, How Race Organizers Adapt to the Millennial Running Obsession

1. HOW A MULTI-VENUE MUSIC FEST USED APPS TO INCREASE ATTENDANCE: While it can be difficult for music festival attendees to catch all their favorite artists at a multi-venue event, last month's 10-day Noise Pop Festival in San Francisco saw badge holders going to twice as many events as they had in past years. The festival's general manager, Dawson Ludwig, said the higher attendance rate was because of the event's new collaboration with ride-sharing app Lyft and DoStuff Media's event app. Forbes: "Through the Lyft collaboration, instead of attendees spending 15 minutes walking from one stage to the other at a traditional field festival, they spent 15 minutes (or less) going from one venue to the other. The result is a festival experience where fans can see artists in their natural habitat — clubs. … The DoStuff app sent alerts throughout the festival of music recommendations and geo-targeted notifications, like updated set times when entering a venue and alerts to exclusive secret shows. Along with typical festival app features like maps, artist bios and venue/stage details, DoStuff rounds out the collaborative triumvirate by also recommending when the best time to catch a Lyft to head to the next venue is based on the user’s custom schedule." http://onforb.es/1prTOSR

2. WHY ONE NEW YORK FASHION WEEK VENUE IS TAKING ANOTHER TO COURT: Pier 59 Studios in New York filed a lawsuit against Spring Studios on Monday, accusing Spring Studios—which will host Tribeca Film Festival events next month—of misleading clients with its rental standards, and by characterizing itself as a photography studio. The Hollywood Reporter: “At 100,000 square feet, Pier 59 would like to claim title to being ‘the largest studio complex of its kind in the world; but the problem is that Spring Studios touts a photographic and film studio encompassing over 150,000 square feet of space. Pier 59 asserts in its complaint that Spring Studios ‘leases less than 31,000 square feet,’ and as a possible explanation for the discrepancy, adds, ‘The amount of 'studio square footage' or 'studio space' within a studio facility is commonly understood in the industry to be considered the actual space within the studio that is usable for actual shooting, and does not include ancillary facilities.’ … And what about a certificate of occupancy allowing for 1,600 people? ‘Upon information and belief, defendant Spring Studios is mischaracterizing its facility as a photography studio because it cannot be feasibly used for the purpose of a photography studio where the photography equipment used inside its studios would pose a hazard if the studio ever did reach its maximum allowable capacity of 1,600 people,’ adds the complaint.” http://bit.ly/1Vah5Et

3. HOW RACE ORGANIZERS ADAPT TO THE MILLENNIAL RUNNING OBSESSION: The RunningUSA- and RacePartner-sponsored Millennial Running Study, released in February, surveyed more than 15,000 millennials and found that most have taken up running as a lifestyle to lose weight and stay in shape. As millennials’ popularity with running grows, the study’s lead researcher, Amy Thayer, said race event organizers have had to prepare accordingly—and that many millennials are simply looking for a quality experience, rather than V.I.P. packages and virtual training sessions. The Washington Post: “That age group makes up 43 percent of the participants in the large, challenging Rock ’n’ Roll marathon events, said Keith Kendrick, chief marketing officer of the Competitor Group, which owns and operates the series. While millennials are often pegged as being unsure of what they want, Kendrick said that kind of participation supports the survey’s findings that millennials put a high value on being authentic. … ‘Clearly, we have to do business the way millennials want to do business because they’ve been served so well through the iPhone and Xbox and the way they consume electronic media,’ said Andy Coccari, executive vice president and chief product officer for the Leukemia & Lymphoma Society, which raises money from racers through its Team in Training program. TNT has started providing mobile-compatible fundraising tools and adapting to the innovative ways millennials host fundraising events.” http://wapo.st/1Udbbmw

* LOCAL NEWS *

AUSTIN:  Missy Elliott, Sophia Bush, and Diane Warren will join First Lady Michelle Obama for her South by Southwest keynote panel, which takes place today at the Austin Convention Center. Queen Latifah is slated to moderate the panel.

BOSTON:  Menton will begin serving business lunches starting April 6. The two-course lunches should take less than an hour from start to finish. Eater: http://bit.ly/1WnPgXM

CHICAGO:  Big Ten Network’s "Big 10K" will take place August 6, with a new course starting in Grant Park.

DENVER:  Metropolitan State University of Denver's department of hospitality, tourism, and events has announced it will introduce a new degree—a bachelor of science in event and meeting management—for the academic year starting this fall.

LAS VEGAS:  The Juice Standard has opened the doors of its third outpost, located at the Cosmopolitan of Las Vegas near the resort’s bar and lounge, the Chandelier.

The Academy of Country Music announced that Darius Rucker will return to host the ACM Lifting Lives Golf Classic for the fifth consecutive year at TPC Las Vegas on April 2.

Hospitality design show HD Expo 2016: A Higher Degree of Hospitality, will take place May 4-6 at Mandalay Bay.

LOS ANGELES:  California's first Shake Shack is now open in West Hollywood. The new location features an abstract mural from local artist Kim West and a shaded patio. KTLA: http://bit.ly/1QVIXup

Local event listings from the new Masterplanner: http://www.masterplanneronline.com/losangeles

MIAMI/SOUTH FLORIDA:  European-influenced seafood restaurant Glass & Vine will open in Coconut Grove on Friday. The restaurant—which is helmed by Chopped winner Giorgio Rapicavoli—is the first phase of Grove Bay Hospitality Group's Coconut Grove culinary and retail project.

NEW YORK:  The United Ink No Limits Tattoo Expo will take place April 1-3 at Resorts World Casino. The event will feature 250 booths and more than 400 tattoo artists from around the world.

Nonprofit Project Sunshine will host its annual benefit celebration on May 5 at Cipriani 42nd Street. The event will honor Susan DeVore, president and C.E.O. of Premier Inc.

The Durst Organization has announced that Convene will transform the ground, second, and lower-level floors of 114 West 47th Street into an event venue. The space will be 35,698 square feet and hold as many as 500 people.

Local event listings from the new Masterplanner: http://www.masterplanneronline.com/newyork

ORLANDO/CENTRAL FLORIDA:  Somm wine bar is now open at I-Drive 360. The 1,200-square-foot venue has a wine list with 60 varietals available by the bottle or in 3, 6, or 9-ounce pours. Somm also carries Florida craft beers, artisan sodas, and a rotating selection of dishes prepared by Slate restaurant, which is under the same ownership.

PHOENIX:  The National Indian Gaming Association's annual Indian Gaming Tradeshow and Convention runs through today at the Phoenix Convention Center.

SAN FRANCISCO:  Poki Time is now open in Inner Sunset. The lunch spot serves diced raw fish served over salad or rice.

TORONTO:  Toronto Fashion Incubator will host its Press & Buyers Trade Show through March 17. The event will showcase fashion from new Canadian brands.

BeGlammed, a beauty app, will host a launch party at Thompson Hotel on March 22. The evening will feature drinks, appetizers, and beauty treatments.

YOUR NEWS: What are you doing? Tell us: [email protected]. 

JOB BOARD: Post a job or find a job: http://jobs.bizbash.com

With contributions from Jenny Berg in Chicago, Alesandra Dubin in Los Angeles, Mitra Sorrells in Orlando, and Beth Kormanik, Michele Laufik, Jill Menze, Anna Sekula, and Ian Zelaya in New York.

BizBash Daily is the must-read digest of event industry news from BizBash.com.

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