Rock Demarco

Orlando-based artist Rock Demarco’s claim to fame is that he can paint anything in less than 10 minutes. Performing to a rock 'n' roll soundtrack, Demarco can speed-paint portraits of celebrities, C.E.O.s, and other notable figures on canvas for a fee that ranges from $6,000 to $10,000. His latest live-performance element: wearing a glove equipped with five finger-like paintbrushes that shoot lasers as he works.
Photo: Joe Brooks Photography
Food Network's 20th Birthday Party

To represent the Food Network magazine, artist Clare Herron spent the event inside an 8- by 8-foot Plexiglas cube with stacks of back issues and a pair of scissors. Throughout the evening, she created a collage by taping magazine cutouts to the walls.
Photo: Courtesy of Food Network

Michael Breach's latte art inspires guests to snap photos and share them on social media networks.
Photo: Margarita Corporan Photography

Able to work from photos, Breach can design faces, logos, or even pets in foam. As for the most unusual designs he's created, Breach said that he rendered a "very odd assortment of objects" in foam for a skit with Amy Schumer and Comedy Central. Each design typically takes around five minutes.
Margarita Corporan Photography

Kim Crawford Wines launched its new rosé the Beverly Hills Hotel, where the vibe was summery and sophisticated.
Photo: Chris Costello

Overall, the garden party felt seasonal and aspirational.
Photo: Chris Costello

Bottles served as understated—and on-brand—decor, strung from tree branches.
Photo: Chris Costello

A Kim Crawford popsicle cart offered wine-infused push-pops created by the hotel.
Photo: Chris Costello

An elaborate rose installation decked the eye-catching bar.
Photo: Chris Costello

Banana-leaf prints and stripes echoed the hotel's iconic look—well known among Angelenos and beyond.
Photo: Chris Costello

Fashion illustrator Jeanette Getrost offered custom illustrations of guests on the spot.
Photo: Chris Costello

Tree branches in the Beverly Hills Hotel's Crystal Garden were strung with white lights, accented with an installation of roses and bottles of Kim Crawford Rosé.
Photo: Chris Costello

The DJ booth sat under the property's gazebo, popular for weddings.
Photo: Chris Costello

This was the first year Upfront Summit took place at a custom-built, indoor-outdoor venue.
Photo:Â Scott Clark Photography

Six local food trucks provided lunch on day two of the summit. Guests passed an hour networking in the winter sun before heading to the afternoon session.
Photo:Â Scott Clark Photography