In a V.I.P. area, guests could have their photos snapped inside the "Bud Light Lolla-Scope." The machine took rotating, 360-degree photos of guests, who then posted the images to their social media accounts. The images were automatically populated with the phrase: "And this happened at Lolla 2015," along with the #UpForWhatever hashtag.
Netflix and experiential agency Magnetic launched a cross-country bus tour to promote the star-filled miniseries Wet Hot American Summer: First Day of Camp, which the streaming service released today. Decked out in the series logo with the hashtag #WHASBusTour, the bus came with costumed camp counselors who encouraged passersby to participate in camp games like tug-of-war. The activation also offered show-theme swag like trucker hats, canned veggies, and camp T-shirts and provided photo ops with cut-outs of the show's characters. The tour launched in New York's Madison Square Park on July 21 and also stopped at the show's world premiere at SVA Theatre on July 22. The bus will make its final stop in Los Angeles's Griffith Park tomorrow as part of a special screening of the first two episodes, which will be attended series director David Wain and cast members.
