23 Highlights You Missed From 2019 Upfront and NewFront Season
TV networks and digital media companies including Twitter, Hulu, Telemundo, and CBS pitched new projects with the help of unique stage designs, immersive activations, Instagrammable catering stations, and more.
The 2019 season of Upfronts and NewFronts has come to an end, and it wasn’t without memorable moments. This year’s events had TV networks address #MeToo-related scandals; make light of awkward situations regarding series renewals; and deliver powerful onstage moments. One moment was courtesy of NBC, which touted the 2020 Olympics in Tokyo by welcoming 13 female medal-winning Olympians to the stage at Radio City Music Hall.
In their annual effort to pitch projects and initiatives to advertisers, buyers, and media, many companies once again opted for scaled-down, traditional theater presentations at venues throughout Manhattan. Notably, Disney held its first combined Upfront at Lincoln Center, which included a presentation that lasted more than two hours. Other companies such as Univision and WarnerMedia Group opted to give attendees more immersive and Instagram-ready experiences.
Here’s a look at some of the major highlights from companies including Univision, the CW, Verizon, Screenvision, Warner Media Group, and more.