10 Best Ideas of the Week: Adidas's Water Jetpack Entertainment, a Giant Godiva Iced Mocha, Rainbow Beauty Salon Vignettes

Godiva opened its first U.S. café in New York on April 17. The brand tapped Real Housewives of New York City star Bethenny Frankel to celebrate the grand opening, which featured a giant Godiva iced mocha that spouted confetti. Bait Shoppe produced the activation and Lippe Taylor Brand Communications managed the event.

Instagram hosted its first Coachella party this year, taking over the Pond Estate in Palm Springs on April 13. The social-media platform teamed up with experiential agency Manifold and artist D'ana Nunez of COVL for Instagram Desert Chill. The look of the party centered around Nunez's abstract mural, which drew inspiration from the desert landscape and the 1970s. See more: Coachella 2019: See Inside the Biggest Parties and Brand Activations

Adidas hosted its annual Sport Club at the Zenyara Estate in Coachella Valley. Intended as an intersection of sports and culture, the club hosted a variety of events over both Coachella weekends, including a cell-phone-free mini festival and a music-focused brunch. There was also synchronized swimming and water jetpack acrobatics. See more: Coachella 2019: See Inside the Biggest Parties and Brand Activations

Ace Hotel held its 11th annual Desert Gold during both weekends of Coachella. The event offered guided meditation, live performances, a comedy night, and more. A highlight was "Quartet," a series of musical compositions generated by the electronic impulses produced by plants. Using a MIDI controller, the collaboration between Moog, Data Garden, and Dublab allowed listeners to monitor the plants' subtle biorhythms. See more: Coachella 2019: See Inside the Biggest Parties and Brand Activations

American Express's on-site Card Member Lounge was inspired by the festival setting, with a southwestern aesthetic that included cacti, patterned rugs, and electric guitars. See more: Coachella 2019: 6 Design Trends to Steal for Your Next Event

Earlier this year, experiential agency Set Creative opened a daylong pop-up for the faux orange non-alcoholic drink brand Sevillian. The experience was part of the agency’s impartial research study, commissioned to show how experiential can be a more effective way for brands to communicate with consumers, rather than through print, radio, or TV. Mixologists explained the process of making the signature cocktail to guests, who were sent to tables to make their own version of the drink. They could sit and enjoy the drink while they answered questions for the study. The experience took place at the Parade Room at Pound Kitchen & Bar in Canterbury, U.K. See more: What This Fake Brand's Pop-Up Can Teach Us About the Power of Events

The Princess Margaret Cancer Foundation opened an interactive pop-up space in Toronto to raise awareness for its upcoming Colour To Conquer fund-raising program, which invites Canadians to temporarily dye their hair and challenge others to do the same. The pop-up, which is open to the public through April 27, was designed by Tiffany Pratt and features Instagrammable beauty salon vignettes in colors of the rainbow. Pratt posed in an orange salon vignette, which features orange props including a styling cape. See more: This Colorful Beauty Parlor Pop-Up Is Raising Awareness for a Cancer Fund-Raiser

A welcome wall features a painted rainbow and eye-popping floral arrangements. See more: This Colorful Beauty Parlor Pop-Up Is Raising Awareness for a Cancer Fund-Raiser

For a creative menu idea, Chicago-based caterer Blue Plate is putting a unique twist on the traditional bread service for seated dinners. At each setting, the evening's menu is printed on a bread sleeve containing an individual baguette. A trio of butters—including flavors like garlic and herbs, honey pecan, and goat’s milk—is placed on the table and served family style for everyone to share. See more: 10 Creative Menu Designs Your Guests Will Eat Up

Luxury linen company Huddleson in Los Angeles designs custom napkins that are printed with event menus. The artwork is digitally printed on white, ivory, or color napkins. Pricing starts from $5.95 each, depending on the fabric selected (cotton, linen, or linen/cotton blend) and the complexity of the print. See more: 10 Creative Menu Designs Your Guests Will Eat Up