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  1. Production & Strategy
  2. Programming & Entertainment

14 Ideas for Clever Conversation-Starters at Meetings and Events

Get guests talking, networking, and bonding with this creative inspiration and advice.

Claire Hoffman
June 2, 2022

At a 2019 meet-up for Teen Vogue, attendees were encouraged to “grab a card, start a conversation” as an icebreaker. Questions included “What would you do if you were not afraid?” and “How do you practice self-acceptance in your life?” See more: Q&A: How 'Teen Vogue' Is Shaking Up the Traditional Conference FormatAt a 2019 meet-up for Teen Vogue, attendees were encouraged to “grab a card, start a conversation” as an icebreaker. Questions included “What would you do if you were not afraid?” and “How do you practice self-acceptance in your life?” See more: Q&A: How 'Teen Vogue' Is Shaking Up the Traditional Conference FormatPhoto: Andrew Noel for Teen Vogue/23 StoriesIn today’s hybrid world, guests who choose to attend an event in person are likely seeking meaningful face-to-face connections that can be harder to find behind a computer screen. But remember: Your attendees may also be feeling a bit rusty with their networking skills after two years of virtual events.

Rather than expecting guests to make their own connections during a straightforward happy hour or networking event, planners can help guide the conversations with creative, conversation-starting prompts that can get guests talking, bonding, and having fun. Here are some smart ideas.

1. Get creative with networking by helping guests find common interests.
An increasingly popular way to get guests talking is to ask them to answer questions before they even arrive on-site. New companies like JabberYak, for example, prompt registrants to select seven personal interests from an extensive list on an event-specific template. Those interests are then printed on name tags, T-shirts, or badges and worn to the gathering, leading to an instant conversation-starter as guests learn a bit about each other.

Selina Mullenax, an Orlando-based district account executive for CORT, experienced something similar at a recent networking event, where at registration she was asked, “What’s a fun fact about you that you haven’t shared with anyone?”

“We had assigned seating at the event and [there were] random ‘fun facts’ printed about people on table tents,” Mullenax says. “As an activity, we would get to know each other and try to guess who at the table the fun facts belonged to.”

Shawn Shapiro, an event planner for Redstone Agency in Toronto, recalls something similar at an industry event. “Everyone was asked a few questions on their registration form, and at the event they mixed the answers up on name badges. In the opening session, we played a ‘match game’ to break the ice,” he says. “So much fun, and so simple!”

2. Be strategic with questions and conversation prompts.
Of course, not just any question will get guests engaging in a meaningful way. “One thing some planners forget is that you have to be purposeful about facilitating connections—prompts like ‘find someone wearing red’ won’t spark a conversation,” explains Sara Roberts, a Houston-based event project manager for Amazon Web Services. “One of the best ice breakers I always go for is ‘Two Truths and a Lie.’ It’s the perfect way to get to know someone and automatically allows the conversation to become personal.”

She adds, “Remember, you’re building connections with people—not just collecting business cards.”

0 Coffee3. Turn everyday items into opportunities for conversation.
In addition to including someone’s interests or specialties on their name tag, other common items—like coffee cups—can also be a great way to get guests talking. Rachel Russell, a New York-based event marketer for financial services app ONE, recalls a recent photo that went viral on social media, where event attendees could choose from a coffee cup that listed a topic they’d like to discuss.

While the post prompted plenty lot of jokes from social media users, Russell has found a lot of success implementing similar ideas. “These coffee cups have been one of my favorite conversation starters! Everyone drinks tea or coffee at events, so why not incorporate an activity?” she says. “Attendees have several options of topics that interest them the most. … It’s a great way to connect with peers in attendance that can share their knowledge on a particular topic.”

4. Encourage conversation-sparking signage.
Active, question-based signage can also be used to initiate conversations. Tyler Wood, the Amsterdam-based marketing and brand manager for NetworkTables.com, recommends planners encourage on-site exhibitors or vendors to lean into the idea. “If the event is a bunch of exhibition booths, we promoted each stand to create a sign that said ‘ask me about X’ that immediately gave people walking up something to start talking about,” he notes.

5. Lean into tech-driven matchmaking services.
Particularly with the advancements in technology over the last few years, artificial intelligence-based networking services—which are easier to find and implement than ever—can be a super effective way to facilitate connections on site. Check out companies like Grip and Swapcard, among others, which offer advanced AI matchmaking tools that can easily be integrated into in-person, hybrid, or virtual events.

It’s a method Wood has also leaned on in the past. “When running a one-on-one meeting or event, people can matchmake beforehand online to decide whom they wanted to meet with,” he explains. “Instead of just having boring lists of names, every 'host' was a topic. People selected the topics they were interested in, and got matched with people that way.”

6. Offer surprise and delight moments. 
As event planners know, few things make more of an impact than some unexpected elements. Adding an element of surprise to an event not only engages guests and encourages social sharing—it also makes events more memorable, and can get guests bonding over a shared “did that just happen?” moment.

Bonus: Scroll down for a look at some of our favorite ideas for sparking conversations at events.

To celebrate the launch of Bumble's first major Canada-only campaign in 2019, the app held a Valentine's Day event in Toronto that invited users to mingle and play branded icebreaker games. The event featured yellow candy machines that dispensed conversation starters, which suggested first-move lines to attendees if they needed help starting a conversation with another attendee. See more: Seeing Yellow: See Inside Bumble's Activity-Filled IRL Event in Toronto
To celebrate the launch of Bumble's first major Canada-only campaign in 2019, the app held a Valentine's Day event in Toronto that invited users to mingle and play branded icebreaker games. The event featured yellow candy machines that dispensed conversation starters, which suggested first-move lines to attendees if they needed help starting a conversation with another attendee. See more: Seeing Yellow: See Inside Bumble's Activity-Filled IRL Event in Toronto
Photo: Sarjoun Faour
Surprise and delight moments are also a great way to get guests talking and bonding. A fun recent example comes from a corporate event produced by Paulette Wolf Events & Entertainment, which had a G.O.A.T. (“greatest of all time” theme). In a unique twist, live goats dressed as “G.O.A.T.s” like Michael Jordan, Ruth Bader Ginsburg, Serena Williams, Beyoncé, and others greeted guests.
Surprise and delight moments are also a great way to get guests talking and bonding. A fun recent example comes from a corporate event produced by Paulette Wolf Events & Entertainment, which had a G.O.A.T. (“greatest of all time” theme). In a unique twist, live goats dressed as “G.O.A.T.s” like Michael Jordan, Ruth Bader Ginsburg, Serena Williams, Beyoncé, and others greeted guests.
Photo: Courtesy of Paulette Wolf Events & Entertainment
The 2014 PTTOW Summit encouraged conference attendees to sit with one another and answer some of life's big questions. A spinning wheel positioned adjacent to a seating group offered a series of topics—like 'hate,' 'doubt,' and 'purpose'—to break the ice and make the exercise more interesting. The coffee table positioned at the seating group offered a workbook that participants could open to find questions or activities to do together, and the event also offered 'conversation cookies,” fortune cookies filled with even more conversation topics.
The 2014 PTTOW Summit encouraged conference attendees to sit with one another and answer some of life's big questions. A spinning wheel positioned adjacent to a seating group offered a series of topics—like "hate," "doubt," and "purpose"—to break the ice and make the exercise more interesting. The coffee table positioned at the seating group offered a workbook that participants could open to find questions or activities to do together, and the event also offered "conversation cookies,” fortune cookies filled with even more conversation topics.
Photo: Jason Kempin/Getty Images for PTTOW
JabberYak is a unique ice-breaking experience designed to get the conversation flowing by connecting guests with similar interests. Prior to an event, attendees will receive a JabberYak link in their email inbox prompting them to select seven personal interests from an extensive list on an event-specific template, which are then printed on name tags, T-shirts, or badges and worn to the gathering. There’s an Analytics Dashboard, which provides a comprehensive report of guests’ selections; the dashboard is made available prior to an event so planners can craft relevant activities and experiences geared toward what they know their attendees enjoy. See more: How This Company Is Successfully Revamping the Old-Fashioned Event Ice Breaker
JabberYak is a unique ice-breaking experience designed to get the conversation flowing by connecting guests with similar interests. Prior to an event, attendees will receive a JabberYak link in their email inbox prompting them to select seven personal interests from an extensive list on an event-specific template, which are then printed on name tags, T-shirts, or badges and worn to the gathering. There’s an Analytics Dashboard, which provides a comprehensive report of guests’ selections; the dashboard is made available prior to an event so planners can craft relevant activities and experiences geared toward what they know their attendees enjoy. See more: How This Company Is Successfully Revamping the Old-Fashioned Event Ice Breaker
Photo: Courtesy of JabberYak
To celebrate season two of Love Life in 2021, HBO Max teamed up with dating app BLK and Black Restaurant Week to host a series of date nights around the country. On the tables were BLK-branded conversation cards featuring creative prompts, asking couples to discuss everything from their favorite books to their perspectives on dating and relationships.
To celebrate season two of Love Life in 2021, HBO Max teamed up with dating app BLK and Black Restaurant Week to host a series of date nights around the country. On the tables were BLK-branded conversation cards featuring creative prompts, asking couples to discuss everything from their favorite books to their perspectives on dating and relationships.
Photo: Joseph Johnson
About every two years, Hampton by Hilton convenes the general managers of its 2,300 hotels from 20 countries for three days of learning, networking, community-building, and immersion into the brand’s culture. For the 2016 event, the company wove the concept of happiness throughout the entire experience. One fun touch? A large ball pit, with conversation-starters wrapped around the balls.
About every two years, Hampton by Hilton convenes the general managers of its 2,300 hotels from 20 countries for three days of learning, networking, community-building, and immersion into the brand’s culture. For the 2016 event, the company wove the concept of happiness throughout the entire experience. One fun touch? A large ball pit, with conversation-starters wrapped around the balls.
Photo: Courtesy of Hampton by Hilton
Since 2001, The Exhibitor Show has offered 'Dinner with Strangers.' The idea developed out of the recognition that many people came to the show alone and were opting to eat dinner in their hotel rooms rather than go out. Organizers make group reservations at about six restaurants for each night of the show. Sign-up sheets in the conference registration area list the restaurant name, type of food, average prices, and reservation time. Attendees sign up—and then show up.
Since 2001, The Exhibitor Show has offered "Dinner with Strangers." The idea developed out of the recognition that many people came to the show alone and were opting to eat dinner in their hotel rooms rather than go out. Organizers make group reservations at about six restaurants for each night of the show. Sign-up sheets in the conference registration area list the restaurant name, type of food, average prices, and reservation time. Attendees sign up—and then show up.
Photo: Courtesy of The Exhibitor Show
At a past event, The Exhibitor Show also invited attendees to attach their photos to a large world map to indicate where they were from. Photographers were stationed at the map to take instant thumbnail photos of attendees. Organizers said the map was an easy conversation-starter as attendees looked for others from their area, or from cities where they have lived in the past.
At a past event, The Exhibitor Show also invited attendees to attach their photos to a large world map to indicate where they were from. Photographers were stationed at the map to take instant thumbnail photos of attendees. Organizers said the map was an easy conversation-starter as attendees looked for others from their area, or from cities where they have lived in the past.
Photo: Courtesy of The Exhibitor Show
At a 2019 meet-up for Teen Vogue, attendees were encouraged to “grab a card, start a conversation” as an icebreaker. Questions included “What would you do if you were not afraid?” and “How do you practice self-acceptance in your life?” See more: Q&A: How 'Teen Vogue' Is Shaking Up the Traditional Conference Format
At a 2019 meet-up for Teen Vogue, attendees were encouraged to “grab a card, start a conversation” as an icebreaker. Questions included “What would you do if you were not afraid?” and “How do you practice self-acceptance in your life?” See more: Q&A: How 'Teen Vogue' Is Shaking Up the Traditional Conference Format
Photo: Andrew Noel for Teen Vogue/23 Stories
During the opening-night party for Social Media Marketing World in 2016, attendees played “Networking Bingo” by gathering the Twitter handles of other guests who matched with criteria in the boxes. Drawings of all completed cards were conducted for prizes.
During the opening-night party for Social Media Marketing World in 2016, attendees played “Networking Bingo” by gathering the Twitter handles of other guests who matched with criteria in the boxes. Drawings of all completed cards were conducted for prizes.
Photo: Courtesy of Social Media Examiner
Danielle Gibson Events holds a regular event series called Take Time to Toast, which is dedicated to empowering women entrepreneurs. At a February 2018 event, a “Collaboration Station” featured a bag for each attendee, each of which was hand-calligraphed with her name, title, and business. Next to the wall was a candy station with branded valentines that included phrases such as “I want to take time to toast you” or 'You're the best* thing in my life (*besides Rosé).” Guests were encouraged to fill a small candy bag and write a card to another attendee.
Danielle Gibson Events holds a regular event series called Take Time to Toast, which is dedicated to empowering women entrepreneurs. At a February 2018 event, a “Collaboration Station” featured a bag for each attendee, each of which was hand-calligraphed with her name, title, and business. Next to the wall was a candy station with branded valentines that included phrases such as “I want to take time to toast you” or "You're the best* thing in my life (*besides Rosé).” Guests were encouraged to fill a small candy bag and write a card to another attendee.
Photo: Meg Smith Photography
To spark meaningful conversation and engagement, Honda teamed up with Innovate Marketing Group for the “What Powers Your Dreams?” activation. Guests were prompted to choose one or more color threads to draw lines between the prompts—which includes words like “diversity,” “culture,” and “curiosity”—leaving them with a visual display of their motivations and life journeys that encouraged discussion with others.
To spark meaningful conversation and engagement, Honda teamed up with Innovate Marketing Group for the “What Powers Your Dreams?” activation. Guests were prompted to choose one or more color threads to draw lines between the prompts—which includes words like “diversity,” “culture,” and “curiosity”—leaving them with a visual display of their motivations and life journeys that encouraged discussion with others.
Photo: Courtesy of Innovate Marketing Group
During Grammys weekend this past April, Jack Daniel’s Tennessee Honey hosted its inaugural pre-Grammy dinner. Conversation prompts on the table asked attendees, 'When was the last time you collaborated with a Black creative outside of your circle?' See more: Grammys 2022: Attention-Grabbing Event Ideas From Music's Biggest Week
During Grammys weekend this past April, Jack Daniel’s Tennessee Honey hosted its inaugural pre-Grammy dinner. Conversation prompts on the table asked attendees, "When was the last time you collaborated with a Black creative outside of your circle?" See more: Grammys 2022: Attention-Grabbing Event Ideas From Music's Biggest Week
Photo: Ezio Collective
At the 2019 Girlboss Rally, Facebook Messenger build a wall dubbed 'Messages That Matter.” Attendees and speakers left hundreds of messages of encouragement for each other throughout the day, such as “Just write the draft,” “Be fkn nice,” and “Be a self-made dreamer.”
At the 2019 Girlboss Rally, Facebook Messenger build a wall dubbed "Messages That Matter.” Attendees and speakers left hundreds of messages of encouragement for each other throughout the day, such as “Just write the draft,” “Be fkn nice,” and “Be a self-made dreamer.”
Photo: Chris Swoszowski
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