LeadDog Marketing Group announced yesterday the launch of GreenDog, a new division catering specifically to socially and environmentally conscious brands.
In creating GreenDog, LeadDog president and founder Dan Mannix hopes to encourage more companies to be socially and environmentally responsible. “There is definitely a need for greenness in the event industry,” he told us. “If there is a way for people to see that being environmentally conscious is going to have a positive impact on their business, then it’s going to be the impetus to initiate more programs of this nature.”GreenDog’s current clients include Better Homes & Gardens’ 15-market Living Green Tour and GoodBelly, a new probiotic fruit drink created by organic and natural products pioneer Steve Demos, founder and creator of the Silk soymilk brand.
The subsidiary also announced that it’s implementing a new policy called GreenDog 6, where 6 percent of a new client’s fees are earmarked for the client’s nonprofit cause of choice.
In creating GreenDog, LeadDog president and founder Dan Mannix hopes to encourage more companies to be socially and environmentally responsible. “There is definitely a need for greenness in the event industry,” he told us. “If there is a way for people to see that being environmentally conscious is going to have a positive impact on their business, then it’s going to be the impetus to initiate more programs of this nature.”GreenDog’s current clients include Better Homes & Gardens’ 15-market Living Green Tour and GoodBelly, a new probiotic fruit drink created by organic and natural products pioneer Steve Demos, founder and creator of the Silk soymilk brand.
The subsidiary also announced that it’s implementing a new policy called GreenDog 6, where 6 percent of a new client’s fees are earmarked for the client’s nonprofit cause of choice.
