BIZBASH CALL SHEET — #204 — Tuesday, 02.21.12
Compiled today by Chad Kaydo and Jana Schiowitz in New York
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TODAY'S CALENDAR: Canadian International Autoshow continues in Toronto
* INCOMING *
1. OSCAR EVENTS PREVIEW: From Los Angeles bureau chief Alesandra Dubin: The 84th annual Academy Awards Sunday will bring on their heels a whirlwind of related parties, suites, and other events, big and small. But on the big night this year, don't expect a major shake up to the importance of the top three major events—the Governors Ball hosted by the academy, Vanity Fair's viewing bash, and the Elton John AIDS Foundation fund-raiser—which will be back on the scene commanding their typical A-list guest attendance and frenzy of media attention (albeit with some format and venue changes). Afterward, however, newcomer Maxim will attempt to claim ownership of the late-night spot.
Here's our roundup of the week's events, parties, and suites:
http://bit.ly/x8dwnL
2. MARKETERS START PINNING: Brands are beginning to see that the scrapbooking Web site Pinterest is a powerful tool for marketing products. Adweek: "...Retailers such as West Elm and Nordstrom have watched the beautiful-looking, easy-to-use Pinterest—which enables users to grab and save images from across the Web—become a growing source of online referrals. In January, Pinterest drove more referral traffic than Google+, LinkedIn and YouTube combined, per Shareaholic. This month, per comScore, Pinterest hit 11.7 million unique visitors in the U.S., most of them women."
http://bit.ly/yXNjXP
3. TRADE SHOW SUCCESS: Trade Show News Network editor in chief Rachel Wimberly contends the industry is healthier than ever: "Even shows that that went through some really tough times the past few years, like Hanley Wood Exhibitions’ World of Concrete, saw increases in their numbers this year. I have no doubt this trend will continue."
http://bit.ly/AtcKFl
4. SPENDING TO MAKE MONEY: Forbes: "Companies that reduce their sales and marketing budgets in this tough economy—as most have—are doing exactly the wrong thing. While many are trying to cut their way out of the recession, the companies that are thriving in this economy are growing their way out by investing more in sales and marketing. And by capitalizing on new trends, such as social media and technology, to reach out to their customers."
http://onforb.es/yRkJSX
5. MUSIC CHANNEL LAUNCH: Sean Combs is unveiling a plan today for his music cable channel called Revolt. Content will be heavily influenced by social networking Web sites. The New York Times:
http://nyti.ms/yQAghh
6. PUBLICIS AND DENTSU SPLIT: Paris-based Publicis Groupe and Japanese ad company Dentsu Communications have parted ways after a 10-year partnership. Ad Age:
http://bit.ly/wCn9bK
7. INTERCONTINENTAL EXPANSION: The hotel brand is launching two new brands in the next five months—an "upper-upscale" product tailored to Chinese travelers, and a mid-scale venture focused in the U.S. Hotelnewsnow.com:
http://bit.ly/yCdNvU
* LOCAL NEWS *
BOSTON: The Leukemia & Lymphoma Society's Gala for a Cure is March 3 at the Renaissance Boston Waterfront Hotel.
http://bit.ly/xrNlen
The New England Home Show runs Thursday through Sunday with more than 300 exhibitors at the Seaport World Trade Center.
http://bit.ly/aJ08jL
CHICAGO: The Irish Film Festival is March 2-7 at the Beverly Arts Center. Southwest News-Herald:
http://bit.ly/xDcmSm
LAS VEGAS: The Hollywood Reporter: "Tropfest, the world's largest short film festival, is celebrating its 20th anniversary by heading to Vegas." It kicks off June 1.
http://bit.ly/x5N53d
Sammy Hagar celebrated the launch of his new rum, Sammy's Beach Bar Rum, with a private event at his Cabo Wabo Cantina Friday.
LOS ANGELES: Students at U.C.L.A. raised a record-setting $451,144 Saturday for the fight against global pediatric HIV/AIDS at the school's 11th annual dance marathon presented by Bank of the West.
Cartoon Network hosted its second annual sports awards show, the Hall of Game awards, Saturday night.
The Hollywood Museum and The Hollywood Reporter celebrated the opening of the museum's "And The Winner Is..." exhibit spotlighting the 2012 award season, with a reception on Thursday catered by Someone's in the Kitchen. The exhibit runs through April 30.
http://bit.ly/4w4YX
MIAMI/SOUTH FLORIDA: Tony Bennett's All-Star Tennis event and benefit gala are March 19. The events, benefitting Exploring the Arts, Team Bryan, and the Greater Miami Tennis Foundation, will be held at the Cliff Drysdale Tennis Center at the Ritz-Carlton in Key Biscayne during the day followed by a private dinner at the VizCaya Museum and Gardens. Haute Living:
http://bit.ly/zYkiZn
MONTREAL: Reality TV chef Gordon Ramsay and local restaurant Laurier Gordon Ramsay have parted ways. The restaurant's name will be changed to Laurier 1936. The Toronto Sun:
http://bit.ly/zkeQCl
NEW YORK: The soundtrack for Macy's Fourth of July fireworks show will have the theme "America's Mixtape," with songs chosen by public vote. Track options include Don McLean's "American Pie" and LMFAO's "Party Rock Anthem." The location of the fireworks will be revealed in the early spring. Newyorkology.com:
http://bit.ly/zxomxZ
Swiss watchmaker Audemars Piguet will mark the 40th anniversary of its Royal Oak model with a global museum tour. The traveling exhibition kicks off in March at the Park Avenue Armory. The New York Times:
http://nyti.ms/w2NUSa
In a meeting held at the InterContinental Barclay Hotel and sponsored by the Center for Exhibition Industry Research, exhibition companies expressed their concerns to the Genting Group, which is planning to develop a convention center in Queens. Crain's New York (subscribers only):
http://bit.ly/AaPcwo
ORLANDO: David Peters, president of Event Mall, passed away over the weekend. Peters was an industry veteran who created and operated multiple companies, including Absolute Amusements, PopNoggins, and Airstar Lighting. Peters was also a member of ISES and M.P.I.
TORONTO: Joanne Kates of The Globe and Mail reviews Yours Truly: "The restaurant, which opened in mid-December, is getting a lot of attention for its tasting menu but the small plates are better, simpler and tastier. And great value. I'm not sure if Toronto has a more fun seafood item than the $14 lobster roll, a meeting of big chunks of perfectly fresh lobster with celery mayo in a warm sweet Portuguese massa roll that's been brushed with butter and crisped."
http://bit.ly/xVzbQc
WASHINGTON: Talbot Country Restaurant Week is March 25-31 and includes more than 28 participating restaurants.
On February 26, Bang Salon U-Street will host a "Beauty Makeover Salon Day" with stylists donating their time and services to help local Marine wives prepare to welcome home their deployed husbands.
YOUR NEWS: What are you doing? Tell us: [email protected].
With contributions from Jenny Berg in Chicago, Alesandra Dubin in Los Angeles, Mitra Sorrells in Orlando, Carla Warrilow in Toronto, and Jana Schiowitz and Anna Sekula in New York.
BizBash Call Sheet is the must-read daily digest of event industry news from BizBash.com.
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