Ad Agency Blows Guests Away
Advertising firm Sugartown Creative put some double entendre in the invitations for its 80's-theme first anniversary party. Designer Alex Olmsted, executive creative director Fritz Westenberger, and art director Vivienne Wan put together wooden boxes decorated with the firm's logo and filled with some dubious-seeming supplies accompanied by not-so-illicit instructions. Each box contained a small mirror ("to check your hair and makeup"), a rolled-up dollar bill ("to help you with your cab fare"), and a packet of powdered sugar ("in case you forget where you're going").
Turkey Launch Gives Guests Options
The invites for the launch of Jennie-O Turkey Store's Oven-Ready turkeys were shaped like purses—a creative way to convey that the brand's new turkeys come in freezer-to-oven bags. Hello Creative Thinking designed the invites, which were printed by GLS Companies and featured pictures of snakeskin clutches on the cover. Inside, guests could choose which of a series of three launch events they'd like to attend: a brunch, open house, or cocktail party, which each included a demonstration by Food Network chef Dave Lieberman.
Restaurant Sends the Right Ingredients
To celebrate the grand opening of the Chemist Club, the new restaurant inside the Dylan Hotel, Randee Braham of Pass It On PR designed invites that evoked the restaurant's name. Three glass test tubes filled with truffle oil, dried morel mushrooms, and balsamic vinegar—ingredients found in some of the restaurant's signature dishes—arrived with the details of the restaurant's opening printed on heavy, cream-colored cardstock.
Toy Lions Promote South Africa
To promote South African Tourism and Exsus Travel's sponsorship of the Mercedes-Benz Polo Challenge on July 30, Joanne Rivera and her team at Exsus sent out small plush lions bearing invitations to the travel agency's reception during week three of the challenge. Matt Dillon hosted the occasion, which also featured a real lion and leopard. Promotional merchandise firm Company Boutique supplied the stuffed lions, and Superior Resource Printing printed the hangtags decorated with photos of giraffes that hung around the toys' necks.
Crest Sponsors Peel-Away Invites
For VH1's Save the Music Foundation Music of Love benefit in East Hampton, hosts Jaci and Morris L. Reid collaborated with Susan Blond Inc. and Kira Evans Design to create invites that mimicked the product of the event's main sponsor, Crest Whitestrips. The 2,000 invites were designed as giant replicas of the tooth-whitening strips. Guests peeled away the card's panel—as you would peel away a Whitestrip before sticking it to your teeth—to reveal the event information inside.
—Beth Goodbaum
Posted 10.10.05
Advertising firm Sugartown Creative put some double entendre in the invitations for its 80's-theme first anniversary party. Designer Alex Olmsted, executive creative director Fritz Westenberger, and art director Vivienne Wan put together wooden boxes decorated with the firm's logo and filled with some dubious-seeming supplies accompanied by not-so-illicit instructions. Each box contained a small mirror ("to check your hair and makeup"), a rolled-up dollar bill ("to help you with your cab fare"), and a packet of powdered sugar ("in case you forget where you're going").
Turkey Launch Gives Guests Options
The invites for the launch of Jennie-O Turkey Store's Oven-Ready turkeys were shaped like purses—a creative way to convey that the brand's new turkeys come in freezer-to-oven bags. Hello Creative Thinking designed the invites, which were printed by GLS Companies and featured pictures of snakeskin clutches on the cover. Inside, guests could choose which of a series of three launch events they'd like to attend: a brunch, open house, or cocktail party, which each included a demonstration by Food Network chef Dave Lieberman.
Restaurant Sends the Right Ingredients
To celebrate the grand opening of the Chemist Club, the new restaurant inside the Dylan Hotel, Randee Braham of Pass It On PR designed invites that evoked the restaurant's name. Three glass test tubes filled with truffle oil, dried morel mushrooms, and balsamic vinegar—ingredients found in some of the restaurant's signature dishes—arrived with the details of the restaurant's opening printed on heavy, cream-colored cardstock.
Toy Lions Promote South Africa
To promote South African Tourism and Exsus Travel's sponsorship of the Mercedes-Benz Polo Challenge on July 30, Joanne Rivera and her team at Exsus sent out small plush lions bearing invitations to the travel agency's reception during week three of the challenge. Matt Dillon hosted the occasion, which also featured a real lion and leopard. Promotional merchandise firm Company Boutique supplied the stuffed lions, and Superior Resource Printing printed the hangtags decorated with photos of giraffes that hung around the toys' necks.
Crest Sponsors Peel-Away Invites
For VH1's Save the Music Foundation Music of Love benefit in East Hampton, hosts Jaci and Morris L. Reid collaborated with Susan Blond Inc. and Kira Evans Design to create invites that mimicked the product of the event's main sponsor, Crest Whitestrips. The 2,000 invites were designed as giant replicas of the tooth-whitening strips. Guests peeled away the card's panel—as you would peel away a Whitestrip before sticking it to your teeth—to reveal the event information inside.
—Beth Goodbaum
Posted 10.10.05
Sugartown Creative
Jennie-O
Chemist Club
VH1 Save the Music Foundation
