Lori Tesoro
Earlier this month, Kate Spade announced that it had hired Lori Tesoro as the company's new director of public relations. In her new role, Tesoro is responsible for generating buzz for the brand, under the direction of new co-president and creative director Deborah Lloyd. The company anticipates 24 countrywide store openings this year, and Tesoro will be producing events based around new product launches.
Previously, Tesoro worked with L.A.-based designer James Perse in a bicoastal role that entailed managing PR for the company’s new stores in San Diego and the West Village, as well as the flagship location in Beverly Hills. Prior to Perse, she worked for Coach, Tommy Hilfiger, and the Gap.In related news, luxury real estate marketing firm Shvo has hired Jason Press as executive vice president of marketing and Laura Thomas as director of public relations. Press previously worked at Grey Advertising for 18 years and most recently served as president of G2 Branding and Design. His role at Shvo will involve expanding the company 's presence in Asia, South America, and Europe.
Thomas is set to produce events to promote new properties, like W New York Downtown (slated to open in fall 2009). “We will have several different events that reach out to the broker community, media, and the upper echelon in whatever region we happen to be in—London, United Arab Emirates, Houston, Mexico, or New York,” she told us.
Previously, Tesoro worked with L.A.-based designer James Perse in a bicoastal role that entailed managing PR for the company’s new stores in San Diego and the West Village, as well as the flagship location in Beverly Hills. Prior to Perse, she worked for Coach, Tommy Hilfiger, and the Gap.In related news, luxury real estate marketing firm Shvo has hired Jason Press as executive vice president of marketing and Laura Thomas as director of public relations. Press previously worked at Grey Advertising for 18 years and most recently served as president of G2 Branding and Design. His role at Shvo will involve expanding the company 's presence in Asia, South America, and Europe.
Thomas is set to produce events to promote new properties, like W New York Downtown (slated to open in fall 2009). “We will have several different events that reach out to the broker community, media, and the upper echelon in whatever region we happen to be in—London, United Arab Emirates, Houston, Mexico, or New York,” she told us.
