Svedka Sends Tongue-in-Cheek Earth Day Messages at Fred Segal Party

While the Misshapes and model Agyness Deyn manned the turntables at Fred Segal last night, cocktail party host Svedka commissioned models to send the vodka purveyor's particular brand of Earth Day message. Women in rhinestoned T-shirts and silver lamé leggings held protest-style picket signs bearing messages like "Help end global warming—add more ice," "Give peace a shot," and "Mix liberally—drink conservatively" (themes from Svedka's "Join the Party" ad campaign).

Meanwhile, the Event Department pushed an Earth Day message of its own by way of example: The caterer's flame-painted, propane-powered truck attracted attention in the jammed parking lot.