BizBash
  • Production & Strategy
  • Catering & Design
  • Event Tech & Virtual
  • Venues & Destinations
  • Meetings & Trade Shows
  • Sports
  • Advertise
  • Events
Topics
  • Production & Strategy
  • Catering & Design
  • Event Tech & Virtual
  • Venues & Destinations
  • Meetings & Trade Shows
  • Sports
  • Advertise
  • Events
  • Industry Buzz
  • BizBash Lists
Resources
  • On-Demand
  • White Papers & E-Books
  • Podcast
  • Magazine
  • Events
  • Awards
  • Subscribe
User Tools
Follow BizBash
Instagram iconLinkedIn iconFacebook iconTwitter X icon Pinterest iconYouTube iconTikTok
  • About Us
  • Advertise
  • Get Featured
  • Press Releases
  • Newsletter Signup
  • Subscribe to Magazine
Follow BizBash
Instagram iconLinkedIn iconFacebook iconTwitter X icon Pinterest iconYouTube iconTikTok
  • Production & Strategy
  • Catering & Design
  • Event Tech & Virtual
  • Venues & Destinations
  • Meetings & Trade Shows
  • Sports
  • Advertise
  • Events
  • On-Demand
  • White Papers & E-Books
  • Podcast
  • Magazine
  • Events
  • Awards
  • Subscribe
  1. Venues & Destinations
  2. Global

Snow Day

Ubisoft partnered with MTV for a snow-covered, lodge-style launch of the video game Shaun White Snowboarding at Boulevard3.

Rosalba Curiel
November 13, 2008

Temperatures in town are expected to exceed 90 degrees this weekend, but last night the courtyard of Boulevard3 was covered in snow. The icy conditions weren’t the tangible results of a global temperature shift, but an apropos decor choice for the launch of Olympic gold medalist Shaun White’s video game, Shaun White Snowboarding.

Ubisoft’s senior brand manager for the game, Andrew Hui, turned to Jason Wanderer of Precision Event Group to create a wintry setting that would appeal to the company’s target demographic in the gaming and extreme sporting communities, as well as invited members of young Hollywood. Guests entered though the courtyard, where Wanderer had packed the fountain with manufactured snow topped with an ice sculpture of a snowboarder. Inside, Wanderer channeled an Aspen ski-lodge look, hanging an antler chandelier from the ceiling, lining the walls with stuffed animal heads, and placing an eight-foot-tall stuffed polar bear behind the DJ booth. Female servers inside the venue sported lingerie instead of less-revealing winter garbβ€”part of an overall goal to grab the attention of what is a largely male constituency of gamers.

In another effort to tap the desired demographic, Ubisoft partnered with MTV, which will air exclusive content from the launch party. "The MTV audience is a perfect fit for the Shaun White Snowboarding video game brand," Hui said. "Partnering with MTV on the party and the exclusive content is a great way to associate our brand with theirs and gain exposure in one of our important target markets."

The network captured footage of Shaun White playing his eponymous video game against a competitor on two screens hanging along either side of the DJ station. Those who didn’t have access to the red carpet Hollywood eventβ€”in other words, the majority of mainstream consumersβ€”will nevertheless have the opportunity to witness the brand promotion behind it through the televised footage from the party.

The Shaun White video game launch party
The Shaun White video game launch party
Photo: Dale Wilcox
Fake snow sat on tabletops inside the venue.
Fake snow sat on tabletops inside the venue.
Photo: Dale Wilcox
An eight-foot-tall stuffed polar bear stood in a niche behind the DJ booth.
An eight-foot-tall stuffed polar bear stood in a niche behind the DJ booth.
Photo: Dale Wilcox
Vintage-looking ice skates and skis hung on walls.
Vintage-looking ice skates and skis hung on walls.
Photo: Dale Wilcox
Guests could test out the game.
Guests could test out the game.
Photo: Dale Wilcox
A sign with the Shaun White Snowboarding logo sat atop the venue's front doors.
A sign with the Shaun White Snowboarding logo sat atop the venue's front doors.
Photo: Dale Wilcox
A model who played the video game in the outdoor courtyard was dressed more warmly than those circling the interior of the venue.
A model who played the video game in the outdoor courtyard was dressed more warmly than those circling the interior of the venue.
Photo: Dale Wilcox
Manufactured snow filled the courtyard fountain at Boulevard3.
Manufactured snow filled the courtyard fountain at Boulevard3.
Photo: Dale Wilcox
Projections of the video game's logo decorated the venue's walls.
Projections of the video game's logo decorated the venue's walls.
Photo: Dale Wilcox
Stuffed animal heads helped create a ski-lodge look.
Stuffed animal heads helped create a ski-lodge look.
Photo: Dale Wilcox
An antler chandelier hovered over the dance floor.
An antler chandelier hovered over the dance floor.
Photo: Dale Wilcox
Latest in Global
SUMMIT One Vanderbilt has launched SUMMIT Events, a new private event space in collaboration with Michelin-starred chef Daniel Boulud’s catering venture, Cuisine Boulud New York, offering an elevated experience atop one of Midtown Manhattan’s most iconic observatories. Opening July 1, the striking new venue is a 72nd-floor space with panoramic skyline views, mirrored interiors, and direct access to the immersive, multifloor SUMMIT One Vanderbilt attraction. It seats 100 or holds 120 for receptions.
Global
What's New in Event Venues: Sustainability and Wellness Offerings, a 'Bed Bug Safe' Certification, and More
W Hotels recently revealed a multimillion-dollar transformation of W Austin—and the resulting space now boasts the Texas capital's largest suite. Penthouse I (pictured) spans 1,798 square feet; in addition to panoramic views of Lady Bird Lake and the Austin skyline, the suite has a separate service entrance, perfect for catered social gatherings at the large dining table. The hotel has 32 suites in all, which offer personalized concierge service, Dyson Airblades, record players, and exclusive artwork from artists across Texas and beyond.
Global
What's New in Event Venues: Art-Centric Experiences, All-Inclusive Resort Add-Ons, and More
'There’s really nothing else like it in California,' Meta's Damien Baines says of The Donum Estate, his favorite event venue to entertain a client.
Global
Meta's Head of Experiential Marketing and Creative Shares His Favorite Event Venues
Hawaii's 605-room, event-friendly Grand Hyatt Kauai Resort & Spa has introduced a unique new offering for groups: the 'Harmonizing Experiences' workshop, tailored for groups seeking enhanced communication and better dynamics through tai chi principles. This workshop, guided by seasoned practitioners, employs tai chi exercises to help participants balance their energy, focusing on using mental focus rather than physical strength to execute continuous, fluid movements. The exercises aim to convert tension into cooperation and frustration into flow, cultivating a more empathetic and unified group atmosphere.
Global
What's New in Event Venues: How the Tariffs Are Affecting the Hotel Industry and More
Related Stories
The cook-off at the Metropolitan Hotel
Global
Culinary Challenge
Qorvis Communications ' election night event
Global
Election Night Events Host Pelosi and (Waxen) Obama
The dining room at Frida Restaurant and Bar
Global
Frida Features Contemporary Design, Authentic Mexican Cuisine
The Field Museum's Aztec Ball
Global
South of the Border
More in Global
Global
What's New in Event Venues: Sustainability and Wellness Offerings, a 'Bed Bug Safe' Certification, and More
BizBash rounds up the latest news from hotels, convention centers, meeting spaces, restaurants, and other event venues around the world.
SUMMIT One Vanderbilt has launched SUMMIT Events, a new private event space in collaboration with Michelin-starred chef Daniel Boulud’s catering venture, Cuisine Boulud New York, offering an elevated experience atop one of Midtown Manhattan’s most iconic observatories. Opening July 1, the striking new venue is a 72nd-floor space with panoramic skyline views, mirrored interiors, and direct access to the immersive, multifloor SUMMIT One Vanderbilt attraction. It seats 100 or holds 120 for receptions.
Global
What's New in Event Venues: Art-Centric Experiences, All-Inclusive Resort Add-Ons, and More
BizBash rounds up the latest news from hotels, convention centers, meeting spaces, restaurants, and other event venues around the world.
W Hotels recently revealed a multimillion-dollar transformation of W Austin—and the resulting space now boasts the Texas capital's largest suite. Penthouse I (pictured) spans 1,798 square feet; in addition to panoramic views of Lady Bird Lake and the Austin skyline, the suite has a separate service entrance, perfect for catered social gatherings at the large dining table. The hotel has 32 suites in all, which offer personalized concierge service, Dyson Airblades, record players, and exclusive artwork from artists across Texas and beyond.
Global
Meta's Head of Experiential Marketing and Creative Shares His Favorite Event Venues
Damien Baines dishes on his favorite spots to entertain clients, get inspired, host an event abroad, and more.
'There’s really nothing else like it in California,' Meta's Damien Baines says of The Donum Estate, his favorite event venue to entertain a client.
Global
What's New in Event Venues: How the Tariffs Are Affecting the Hotel Industry and More
BizBash rounds up the latest news from hotels, convention centers, meeting spaces, restaurants, and other event venues around the world.
Hawaii's 605-room, event-friendly Grand Hyatt Kauai Resort & Spa has introduced a unique new offering for groups: the 'Harmonizing Experiences' workshop, tailored for groups seeking enhanced communication and better dynamics through tai chi principles. This workshop, guided by seasoned practitioners, employs tai chi exercises to help participants balance their energy, focusing on using mental focus rather than physical strength to execute continuous, fluid movements. The exercises aim to convert tension into cooperation and frustration into flow, cultivating a more empathetic and unified group atmosphere.
Global
10 New International Venues for 2025 Meetings and Events
Take a peek at these buzzworthy restaurants, hotels, meeting and event spaces, and more recently opened worldwide.
Château St. Gerlach | Maastricht, Netherlands
Global
What's New in Event Venues: Unique Wellness Initiatives, New Sustainability Tools, and More
BizBash rounds up the latest news from hotels, convention centers, meeting spaces, restaurants, and other event venues around the world.
Looking for a fun event moment near some of Atlanta's most popular venues? Following a $2.5 million renovation, the Georgia World Congress Center Authority (GWCCA) has reopened the popular Fountain of Rings landmark at Centennial Olympic Park. Daily shows, which kicked off this week, see water spray to heights of over 15 feet, along with more than 250 new LED ring lights offering 360-degree illumination in vibrant colors and patterns, and a sophisticated fog system with over 200 individual fog emitters—all synchronized to a curated playlist of songs from artists with ties to Georgia. In addition to Centennial Olympic Park, GWCCA’s campus includes the Georgia World Congress Center, the Mercedes-Benz Stadium, and Signia by Hilton Atlanta.
Most Popular
Experiential Marketing, Activations & Sponsorships
Gov Ball 2025: 25+ Eye-Catching Brand Activations From the NYC Music Festival
Strategy
How U.S. Event Planners Can Navigate Global Attendance Challenges
Experiential Marketing, Activations & Sponsorships
This Event Turned Home Decor Into a Celebration of Latinas' Life Moments
Experiential Marketing, Activations & Sponsorships
See Inside This High-Tech, Multisensory Experience from Don Julio
Meetings
C2 Montreal 2025: How the Business Conference Puts Creativity in 'Motion'
Sports
Why Golf Is Suddenly the Coolest Brand Platform Around
Global
What's New in Event Venues: Billion-Dollar Airport Revamps, Hotel Design Trends, and More
BizBash rounds up the latest news from hotels, convention centers, meeting spaces, restaurants, and other event venues around the world.
The 251-room W Austin completed a multimillion-dollar transformation in January. The revitalization includes redesigned guest rooms and a new restaurant concept, Serenade American Brasserie (pictured), where chef de cuisine Johnny Ray Stinebaugh blends Texan flavors with classic brasserie techniques. The hotel has more than 10,000 square feet of event space and is located next to the popular ACL Live music venue.
Global
What's New in Event Venues: How the Wildfires Are Affecting LA Venues, Plus 2025 Design Trends and More
BizBash rounds up the latest news from hotels, convention centers, meeting spaces, restaurants, and other event venues around the world.
Looking for a truly VIP event experience? Park Hyatt New York has debuted the Manhattan Suite, now available for stays starting at $50,000 per night. The exclusive suite, complemented by two additional connecting suites, spans 3,500 square feet with three bedrooms, three bathrooms, two balconies, and floor-to-ceiling windows offering 180-degree views of Manhattan’s skyline; it can accommodate up to 10 guests overnight. There’s also a bespoke art collection and more than 50 New York and art-inspired coffee-table books, plus an eight-seat dining table and plenty of space for meetings and social gatherings. The hotel can also arrange private jet transfers to New York City, an in-suite chef tasting dinner, Peloton bikes, and more.
Global
What's New in Event Venues: A 'Wicked'-Themed Suite, a Hotel Brand's Artisan Marketplace, and More
BizBash rounds up the latest news from hotels, convention centers, meeting spaces, restaurants, and other event venues around the world.
This holiday season, New York Hilton Midtown and Universal Pictures are bringing hotel guests into the world of Wicked with a specially designed suite inspired by the film. Scroll down to learn more.
Global
What's New in Event Venues: The Election's Impact on Hospitality, a New Wellness Certification, and More
BizBash rounds up the latest news from hotels, convention centers, meeting spaces, restaurants, and other event venues around the world.
Up Norway offers curated work retreats in scenic Norwegian locales, ideal for remote teams seeking a blend of work, nature, and cultural immersion. Options include a village takeover in Knutholmen for larger groups, an urban creative retreat at the new Revier Hotel in Oslo, a nature-driven experience at the historic Hattvika Lodge in the Lofoten Islands, and a music and writing retreat at Raw Ocean Lodge on the western coast. With activities like fjord tours, art workshops, and guided hikes, Up Norway tailors each retreat to corporate goals, enhancing team connection and productivity in Norway’s breathtaking settings.
Global
What's New in Event Venues: First Fully Electric Conference Center in the US, Marriott's New 'Fanbassador,' and More
BizBash rounds up the latest news from hotels, convention centers, meeting spaces, restaurants, and other event venues around the world.
When Taylor Swift's Eras Tour comes to New Orleans in October, Kimpton Hotel Fontenot’s Peacock Room (pictured) will host a Swift-inspired costume contest brunch. The contest winner will walk away with a free night’s stay at the hotel.
Global
An Experiential Event Prof Shares Her Favorite Venues Around the World
​​Erica Taylor Haskins, co-founder and chief growth officer at Tinsel Experiential Design, shares her favorite spots to entertain clients, get inspired, host a cool brand activation, and more.
'The Cathedral of St. John the Divine [in New York] is such a striking hidden gem and one of my favorite event venues in the city,' says Tinsel Experiential Design's Erica Taylor Haskins.
Page 1 of 56
Next Page
BizBash
Follow BizBash
Instagram iconLinkedIn iconFacebook iconTwitter X icon Pinterest iconYouTube iconTikTok
  1. Privacy Policy
  2. CCPA: Do Not Sell My Personal Info
  3. Contact Us
  4. Site Map
© 2025 Connect Biz, LLC. All rights reserved.