BizBash
  • Production & Strategy
  • Catering & Design
  • Event Tech & Virtual
  • Venues & Destinations
  • Meetings & Trade Shows
  • Sports
  • Advertise
  • Events
Topics
  • Production & Strategy
  • Catering & Design
  • Event Tech & Virtual
  • Venues & Destinations
  • Meetings & Trade Shows
  • Sports
  • Advertise
  • Events
  • Industry Buzz
  • BizBash Lists
Resources
  • On-Demand
  • White Papers & E-Books
  • Podcast
  • Magazine
  • Events
  • Awards
  • Subscribe
User Tools
Follow BizBash
Instagram iconLinkedIn iconFacebook iconTwitter X icon Pinterest iconYouTube iconTikTok
  • About Us
  • Advertise
  • Get Featured
  • Press Releases
  • Newsletter Signup
  • Subscribe to Magazine
Follow BizBash
Instagram iconLinkedIn iconFacebook iconTwitter X icon Pinterest iconYouTube iconTikTok
  • Production & Strategy
  • Catering & Design
  • Event Tech & Virtual
  • Venues & Destinations
  • Meetings & Trade Shows
  • Sports
  • Advertise
  • Events
  • On-Demand
  • White Papers & E-Books
  • Podcast
  • Magazine
  • Events
  • Awards
  • Subscribe
  1. Venues & Destinations
  2. Global

Russian Billionaire Hosts New Vodka Reception With Elaborate Four-Ton Ice Bar

Susan O'Neill
May 18, 2010

To celebrate the success of Russian Standard Vodka, introduced in Canada in November, Russian billionaire Roustam Tariko, who founded the brand in 1998, hosted a cocktail reception for 200 guests at the Hazelton Hotel's One Restaurant on Wednesday. "Six months after the release in every market, Roustam comes and throws a party. He's here to celebrate the success," said Sherry Lawlor of LexPR, the firm responsible for planning the event.

An elaborately detailed ice bar, created by Iceculture, provided a focal point in the restaurant's main dining room, which organizers transformed into a cocktail lounge. "We wanted a showpiece. The event is not intended to have a lot of fussy flowers and decor items. We have some simple branding at the back of the restaurant and bottles displayed in the windows," said LexPR's Laura Cochrane.

Kris Leppington of Iceculture said that six workers spent 30 hours carving the ice bar at the company's site in Hensall, Ontario. It took another six hours to assemble the piece at One on Wednesday. The bar also had to be dismantled and boxed up for removal following the party. "We have never done anything of this magnitude, size, or detail, and we've been in business for 25 years," Leppington said.

He estimated it took four tons of ice to construct the bar—a replica of the wooden bar seen in Russian Standard's current television spots. The structure, composed of a front and back bar that ran 16 feet in length, stood 10 feet at its highest point, which featured the Russian Standard logo.

"He's quite well known for his fetes around the world," Cochrane said of Tariko. "When you're creating an event like this and you have these international articles [in Forbes and Vanity Fair] talking about the events he's known for, it's a big shoe to fill."

LexPR used glossy black benches and two tall silver bornes from Contemporary Furniture Rentals as seating for guests. Small white floral arrangements topped cocktail tables, and Russian Standard decals adorned the back wall, where the Mint Agency set up a DJ booth.

"It was important to have a venue that could be a Russian Standard client as well. One is known for its attention to detail and [chef] Mark McEwan's team has been fantastic to work with," said Cochrane, who added that One and the Hazelton Hotel provided a single-stop location for media interviews and Tariko's accommodations. "

McEwan created a custom menu for the event with items like vodka-cured Georgian Bay whitefish and lavender-cured duck breast. "We provided him with some product and asked him to design some creations that would include some traditional Russian ingredients," Cochrane said.

The Russian Standard ice bar
The Russian Standard ice bar
Photo: BizBash
LexPR called on Iceculture to create an elaborate ice bar—a replica of the wooden bar featured in the television ads for Russian Standard—for the cocktail reception, held at One Restaurant in the Hazelton Hotel.
LexPR called on Iceculture to create an elaborate ice bar—a replica of the wooden bar featured in the television ads for Russian Standard—for the cocktail reception, held at One Restaurant in the Hazelton Hotel.
Photo: BizBash
Event organizers kept the decor to a minimum, choosing to add some silver and black seating and branded wall decals at the rear of the restaurant's main dining room.
Event organizers kept the decor to a minimum, choosing to add some silver and black seating and branded wall decals at the rear of the restaurant's main dining room.
Photo: BizBash
Bottles of Russian Standard vodka were displayed in the windows.
Bottles of Russian Standard vodka were displayed in the windows.
Photo: BizBash
Servers offered cocktails with names like Canadian Basil, Moscow Mule, Standardtini, and Toronto Tang.
Servers offered cocktails with names like Canadian Basil, Moscow Mule, Standardtini, and Toronto Tang.
Photo: BizBash
Russian Standard founder Roustam Tariko, flanked by models wearing branded cocktail dresses, addressed the crowd during the party.
Russian Standard founder Roustam Tariko, flanked by models wearing branded cocktail dresses, addressed the crowd during the party.
Photo: BizBash
Silver gift boxes tied with black ribbons held bottles of vodka and jars of caviar.
Silver gift boxes tied with black ribbons held bottles of vodka and jars of caviar.
Photo: BizBash
Latest in Global
SUMMIT One Vanderbilt has launched SUMMIT Events, a new private event space in collaboration with Michelin-starred chef Daniel Boulud’s catering venture, Cuisine Boulud New York, offering an elevated experience atop one of Midtown Manhattan’s most iconic observatories. Opening July 1, the striking new venue is a 72nd-floor space with panoramic skyline views, mirrored interiors, and direct access to the immersive, multifloor SUMMIT One Vanderbilt attraction. It seats 100 or holds 120 for receptions.
Global
What's New in Event Venues: Sustainability and Wellness Offerings, a 'Bed Bug Safe' Certification, and More
W Hotels recently revealed a multimillion-dollar transformation of W Austin—and the resulting space now boasts the Texas capital's largest suite. Penthouse I (pictured) spans 1,798 square feet; in addition to panoramic views of Lady Bird Lake and the Austin skyline, the suite has a separate service entrance, perfect for catered social gatherings at the large dining table. The hotel has 32 suites in all, which offer personalized concierge service, Dyson Airblades, record players, and exclusive artwork from artists across Texas and beyond.
Global
What's New in Event Venues: Art-Centric Experiences, All-Inclusive Resort Add-Ons, and More
'There’s really nothing else like it in California,' Meta's Damien Baines says of The Donum Estate, his favorite event venue to entertain a client.
Global
Meta's Head of Experiential Marketing and Creative Shares His Favorite Event Venues
Hawaii's 605-room, event-friendly Grand Hyatt Kauai Resort & Spa has introduced a unique new offering for groups: the 'Harmonizing Experiences' workshop, tailored for groups seeking enhanced communication and better dynamics through tai chi principles. This workshop, guided by seasoned practitioners, employs tai chi exercises to help participants balance their energy, focusing on using mental focus rather than physical strength to execute continuous, fluid movements. The exercises aim to convert tension into cooperation and frustration into flow, cultivating a more empathetic and unified group atmosphere.
Global
What's New in Event Venues: How the Tariffs Are Affecting the Hotel Industry and More
Related Stories
Cases of Canadian Club whisky
Global
Canadian Club Launches Adventure-Themed Promotional Campaign at Private Home of Tribal Art Dealer
Ball on the Mall's seated V.I.P. dinner.
Global
Ball on the Mall Adds Seated Dinner, Raises $350,000
The David Chang-hosted Night Market event for the inaugural LuckyRice Festival
Global
Asian Cultural Organization Uses Food Festival as Experiential Launch Platform
The Canadian Opera Company's Operanation benefit
Global
Trend Spotted: Global Entertainers
More in Global
Global
What's New in Event Venues: Sustainability and Wellness Offerings, a 'Bed Bug Safe' Certification, and More
BizBash rounds up the latest news from hotels, convention centers, meeting spaces, restaurants, and other event venues around the world.
SUMMIT One Vanderbilt has launched SUMMIT Events, a new private event space in collaboration with Michelin-starred chef Daniel Boulud’s catering venture, Cuisine Boulud New York, offering an elevated experience atop one of Midtown Manhattan’s most iconic observatories. Opening July 1, the striking new venue is a 72nd-floor space with panoramic skyline views, mirrored interiors, and direct access to the immersive, multifloor SUMMIT One Vanderbilt attraction. It seats 100 or holds 120 for receptions.
Global
What's New in Event Venues: Art-Centric Experiences, All-Inclusive Resort Add-Ons, and More
BizBash rounds up the latest news from hotels, convention centers, meeting spaces, restaurants, and other event venues around the world.
W Hotels recently revealed a multimillion-dollar transformation of W Austin—and the resulting space now boasts the Texas capital's largest suite. Penthouse I (pictured) spans 1,798 square feet; in addition to panoramic views of Lady Bird Lake and the Austin skyline, the suite has a separate service entrance, perfect for catered social gatherings at the large dining table. The hotel has 32 suites in all, which offer personalized concierge service, Dyson Airblades, record players, and exclusive artwork from artists across Texas and beyond.
Global
Meta's Head of Experiential Marketing and Creative Shares His Favorite Event Venues
Damien Baines dishes on his favorite spots to entertain clients, get inspired, host an event abroad, and more.
'There’s really nothing else like it in California,' Meta's Damien Baines says of The Donum Estate, his favorite event venue to entertain a client.
Global
What's New in Event Venues: How the Tariffs Are Affecting the Hotel Industry and More
BizBash rounds up the latest news from hotels, convention centers, meeting spaces, restaurants, and other event venues around the world.
Hawaii's 605-room, event-friendly Grand Hyatt Kauai Resort & Spa has introduced a unique new offering for groups: the 'Harmonizing Experiences' workshop, tailored for groups seeking enhanced communication and better dynamics through tai chi principles. This workshop, guided by seasoned practitioners, employs tai chi exercises to help participants balance their energy, focusing on using mental focus rather than physical strength to execute continuous, fluid movements. The exercises aim to convert tension into cooperation and frustration into flow, cultivating a more empathetic and unified group atmosphere.
Global
10 New International Venues for 2025 Meetings and Events
Take a peek at these buzzworthy restaurants, hotels, meeting and event spaces, and more recently opened worldwide.
Château St. Gerlach | Maastricht, Netherlands
Global
What's New in Event Venues: Unique Wellness Initiatives, New Sustainability Tools, and More
BizBash rounds up the latest news from hotels, convention centers, meeting spaces, restaurants, and other event venues around the world.
Looking for a fun event moment near some of Atlanta's most popular venues? Following a $2.5 million renovation, the Georgia World Congress Center Authority (GWCCA) has reopened the popular Fountain of Rings landmark at Centennial Olympic Park. Daily shows, which kicked off this week, see water spray to heights of over 15 feet, along with more than 250 new LED ring lights offering 360-degree illumination in vibrant colors and patterns, and a sophisticated fog system with over 200 individual fog emitters—all synchronized to a curated playlist of songs from artists with ties to Georgia. In addition to Centennial Olympic Park, GWCCA’s campus includes the Georgia World Congress Center, the Mercedes-Benz Stadium, and Signia by Hilton Atlanta.
Most Popular
Experiential Marketing, Activations & Sponsorships
50 Cool Event Ideas You May Have Missed From Liquid I.V., Martha Stewart, Foot Locker, and More
Experiential Marketing, Activations & Sponsorships
Cannes Lions 2025: 90+ Bold Builds and Big Ideas From the French Festival of Creativity
Sports
Fanatics Fest 2025: This Mega Celebration of Sports Fandom Returned For a Bigger, Bolder Second Year
Industry Insiders
Inside the Build: How Bellagio Fountain Club Delivers F1® Weekend’s Most Luxurious Hospitality Experience
Experiential Marketing, Activations & Sponsorships
Gov Ball 2025: 25+ Eye-Catching Brand Activations From the NYC Music Festival
Beverages
11 Seasonal Punches (and Recipes) From Top Mixologists
Global
What's New in Event Venues: Billion-Dollar Airport Revamps, Hotel Design Trends, and More
BizBash rounds up the latest news from hotels, convention centers, meeting spaces, restaurants, and other event venues around the world.
The 251-room W Austin completed a multimillion-dollar transformation in January. The revitalization includes redesigned guest rooms and a new restaurant concept, Serenade American Brasserie (pictured), where chef de cuisine Johnny Ray Stinebaugh blends Texan flavors with classic brasserie techniques. The hotel has more than 10,000 square feet of event space and is located next to the popular ACL Live music venue.
Global
What's New in Event Venues: How the Wildfires Are Affecting LA Venues, Plus 2025 Design Trends and More
BizBash rounds up the latest news from hotels, convention centers, meeting spaces, restaurants, and other event venues around the world.
Looking for a truly VIP event experience? Park Hyatt New York has debuted the Manhattan Suite, now available for stays starting at $50,000 per night. The exclusive suite, complemented by two additional connecting suites, spans 3,500 square feet with three bedrooms, three bathrooms, two balconies, and floor-to-ceiling windows offering 180-degree views of Manhattan’s skyline; it can accommodate up to 10 guests overnight. There’s also a bespoke art collection and more than 50 New York and art-inspired coffee-table books, plus an eight-seat dining table and plenty of space for meetings and social gatherings. The hotel can also arrange private jet transfers to New York City, an in-suite chef tasting dinner, Peloton bikes, and more.
Global
What's New in Event Venues: A 'Wicked'-Themed Suite, a Hotel Brand's Artisan Marketplace, and More
BizBash rounds up the latest news from hotels, convention centers, meeting spaces, restaurants, and other event venues around the world.
This holiday season, New York Hilton Midtown and Universal Pictures are bringing hotel guests into the world of Wicked with a specially designed suite inspired by the film. Scroll down to learn more.
Global
What's New in Event Venues: The Election's Impact on Hospitality, a New Wellness Certification, and More
BizBash rounds up the latest news from hotels, convention centers, meeting spaces, restaurants, and other event venues around the world.
Up Norway offers curated work retreats in scenic Norwegian locales, ideal for remote teams seeking a blend of work, nature, and cultural immersion. Options include a village takeover in Knutholmen for larger groups, an urban creative retreat at the new Revier Hotel in Oslo, a nature-driven experience at the historic Hattvika Lodge in the Lofoten Islands, and a music and writing retreat at Raw Ocean Lodge on the western coast. With activities like fjord tours, art workshops, and guided hikes, Up Norway tailors each retreat to corporate goals, enhancing team connection and productivity in Norway’s breathtaking settings.
Global
What's New in Event Venues: First Fully Electric Conference Center in the US, Marriott's New 'Fanbassador,' and More
BizBash rounds up the latest news from hotels, convention centers, meeting spaces, restaurants, and other event venues around the world.
When Taylor Swift's Eras Tour comes to New Orleans in October, Kimpton Hotel Fontenot’s Peacock Room (pictured) will host a Swift-inspired costume contest brunch. The contest winner will walk away with a free night’s stay at the hotel.
Global
An Experiential Event Prof Shares Her Favorite Venues Around the World
​​Erica Taylor Haskins, co-founder and chief growth officer at Tinsel Experiential Design, shares her favorite spots to entertain clients, get inspired, host a cool brand activation, and more.
'The Cathedral of St. John the Divine [in New York] is such a striking hidden gem and one of my favorite event venues in the city,' says Tinsel Experiential Design's Erica Taylor Haskins.
Page 1 of 56
Next Page
BizBash
Follow BizBash
Instagram iconLinkedIn iconFacebook iconTwitter X icon Pinterest iconYouTube iconTikTok
  1. Privacy Policy
  2. CCPA: Do Not Sell My Personal Info
  3. Contact Us
  4. Site Map
© 2025 Connect Biz, LLC. All rights reserved.