Mitra Sorrells

Meetings & Conferences
Most Innovative Meetings 2015: #3 Collision
Data drives interactions at the up-and-coming tech conference.
October 13, 2015
The conference’s Pitch competition included 60 start-ups presenting over two days.
Meetings & Conferences
Most Innovative Meetings 2015: #5 Sapphire Now
SAP’s tech conference is leading the way in using attendee-tracking systems to understand—and improve—the attendee experience.
October 13, 2015
In the center of Sapphire Now’s Innovation Showcase, SAP demonstrated its work with airline and shipping companies. As attendees used touch screens to select data from clients such as John Deere and Lufthansa, their choices powered images on both the digital world map in front of them and also on the screens that wrapped around the space.
Meetings & Conferences
Most Innovative Meetings 2015: #6 Future of Storytelling
Short films distributed before the conference create a unique and engaging experience for attendees.
October 13, 2015
Child of Light, a fairytale video game from Ubisoft, was one of the many ­interactive technology products attendees could play with in the conference’s interactive exhibition space called the Story Arcade.
Meetings & Conferences
Most Innovative Meetings 2015: #7 Dent
A variety of small-group opportunities are at the core of the invitation-only retreat in Idaho.
October 13, 2015
Attendees interested in speaking at the conference could post their topics on sticky notes. Those that received the most votes were invited to present on the final evening at an event held at the headquarters of Scottevest clothing company in downtown Ketchum.
Meetings & Conferences
Most Innovative Meetings 2015: #9 Summer Brand Camp
The restaurant industry event proves camp isn’t just for kids.
October 13, 2015
Evoking a craft station at a kids’ camp, organizers invited guests to decorate their name badges with colored beads.
Meetings & Conferences
Most Innovative Meetings 2015: #13 Brand Innovators
Organizers of the summits reach busy marketing professionals by bringing the content to them and by partnering with big brands.
October 13, 2015
Speakers at Brand Innovators events include representatives from the company hosting the gathering plus some from other major brands.
Meetings & Conferences
Most Innovative Meetings 2015: #15 World Domination Summit
The tenets of community, adventure, and service drive the program at the Oregon event.
October 13, 2015
The summit includes main stage presentations in the mornings and evenings with attendee-led meetups in between.
Orlando / Central Florida
5 Tips for Marketing to Millennials
Keep these ideas in mind to connect with the generation that dominates the American workforce.
October 8, 2015
Participating in a discussion about marketing to millennials were (pictured, left to right) moderator Justice Mitchell, C.E.O. of Big Block Studios; P.J. Leimgruber, co-founder and C.O.O. of NeoReach; Melissa Albers, director of social media for Full Sail University; and Jonathan Faulkner, director of integrated media for iHeart Media.
Strategy
Innovation Forum Preview: DJ Saul on the Rules of Social Media Endorsements
Find out about the F.T.C.’s guidelines for social media marketing.
October 6, 2015
Dj Saul 3
Experiential Marketing, Activations & Sponsorships
See a Photo Booth Triggered by Smiles
Find out how Air Miles is using the booth to reward its members around Canada.
October 1, 2015
The Air Miles Smith Booth is equipped with software that recognizes when the person in front of it is both smiling and holding up an Air Miles card. Only then does it take a picture.
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Top Stories
For the after-party, AKJOHNSTON's design drew inspiration from organic motion. To evoke the feeling of an arena, the team anchored each end of the ballroom with custom goal-inspired structures framed in deep blue velvet drape and sleek metallic finishes. Flanking each stage were 12-foot neon radial light sculptures, designed and fabricated in-house, that added height and color and served as stylized 'goal posts.'
Sports
What You Didn’t See on TV at the 2025 ESPYS
From heartfelt speeches to glam after-parties, here’s how sports' biggest names celebrated the 2025 ESPY Awards—onstage and off.
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Call for Nominations: 2025 BizBash Fresh Faces
Coca-Cola's Essence Festival kickoff block party featured a custom charm station, photo ops, karaoke, and a double Dutch performance by GameOva Skip and Jump DC Superstars.
Experiential Marketing, Activations & Sponsorships
How Legacy Sponsors Showed Up at the 2025 Essence Festival of Culture
Peacock Alley at Waldorf Astoria Las Vegas
Las Vegas
12 New Venues in Las Vegas for Summer 2025 Meetings and Events
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Industry Insiders
Leveraging the Dopamine Loop for Your Fall 2025 Trade Show Strategy
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