Event Innovators 2015: Top 10 Innovative Brands

These companies harness the power of live events to gain a competitive edge in a crowded marketplace.

Jenny BergBeth KormanikMichele Laufik
July 1, 2015
Bb Innovators Summerdigitalseries Brands Cs2 1
Illustration: Cornelia Stiles/BizBash

This ranked list explores the companies that are pushing the boundaries of live and digital events to increase profitability and brand awareness—and keep innovation alive in the event industry.

1. Bud Light
2. Nike
3. American Express
4. Microsoft
5. iHeartRadio
6. Samsung
7. ESPN
8. MasterCard
9. Red Bull
10. Old Navy

More on our Event Innovators 2015 package can found here.

Check out the Event Innovators 2015 digital edition

More in BizBash Lists
Ahead of the final season of Game of Thrones, HBO collaborated with MGM Resorts and Wet Design to produce a show featuring pyrotechnics, music, and video projections on the Fountains of Bellagio in Las Vegas.
Top 10 Innovative Brands 2019: #8 HBO
Brands, PeopleNovember 19, 2019
Innovative Brands1
Event Innovators 2019: Top 10 Innovative Brands
Brands, PeopleNovember 19, 2019
Epic Games' 15,000-square-foot E3 2019 booth was inspired by the latest season of Fortnite, using miles of neon lighting that covered everything from shopping carts to the famous Fortnite bus.
Top 10 Innovative Brands 2019: #6 Epic Games
Brands, PeopleNovember 19, 2019
Google's 36,000-square-foot booth at C.E.S. 2019 was a three-minute musical coaster, powered by Google Assistant, that took attendees through a house with an animatronic family. At the end, riders were given a picture, a branded macaron, and a free Google Home Hub redemption code.
Top 10 Innovative Brands 2019: #7 Google
Brands, PeopleNovember 19, 2019
To celebrate the last supermoon of the decade and to ring in the vernal equinox, Red Bull teamed up with the InterContinental Los Angeles Downtown hotel for the first wingsuit jump into downtown L.A. Members of the Red Bull Air Force wore branded, LED-equipped wingsuits while jumping from a helicopter 4,000 feet in the air.
Top 10 Innovative Brands 2019: #10 Red Bull
Brands, PeopleNovember 19, 2019
Bud Light brought its traveling Dive Bar activation to Governors Ball in New York for the first time in June. The back of the Bud Light Dive Bar activation featured imagery welcoming guests, along with dive bar-inspired decor and seating. The wall was plastered with vintage Bud Light ads and neon signs.
Top 10 Innovative Brands 2019: #1 Bud Light
Brands, PeopleNovember 19, 2019
As part of American Express's commitment to supporting local businesses in Puerto Rico, attendees who took part in the brand's Hamilton-theme weekend were given special maps for shopping excursions. The maps featured local businesses in the areas of Old San Juan and Condado, close to resorts where guests were staying.
Top 10 Innovative Brands 2019: #2 American Express
Brands, PeopleNovember 19, 2019
Clockwise from top left: Moj Mahdara, Jonathan Moneta, Alexa Meade, Casey Wasserman, Imani Ellis, David Jacobson, Sarah Grossman, Dave Clark, Ashley Crowder, Vince Kadlubek
Event Innovators 2019: Visionaries, Experimenters, Leaders, and Others Changing the Industry
Brands, PeopleNovember 12, 2019
The Creative Collective NYC founder Imani Ellis started CultureCon in 2017.
Event Innovators 2019: Imani Ellis
Brands, PeopleNovember 12, 2019
Getty Images 854271150 Copy
Event Innovators 2019: Casey Wasserman
Brands, PeopleNovember 12, 2019
Img 0109
Event Innovators 2019: Sarah Grossman
Brands, PeopleNovember 12, 2019
Bruce Orosz Fl Hof
Event Innovators 2019: Bruce Orosz
Brands, PeopleNovember 12, 2019
190306 Makelab 739
Event Innovators 2019: Jonathan Moneta
Brands, PeopleNovember 12, 2019
Sandro Headshot Edit
Event Innovators 2019: Sandro Kereselidze
Brands, PeopleNovember 12, 2019