Lucy Yates is the chief experience officer at Selfie Station, which provides portable photo booths for events. She's based in San Diego.
Lucy YatesPhoto: Courtesy of Selfie Station
In 2019, I took the leap and acquired Selfie Station, turning my passion into my full-time career. Today, as chief experience officer, I focus on blending innovative technology and creativity to deliver unforgettable interactive event experiences."
Selfie Station can integrate AI-driven content creation into an event program.Photo: Courtesy of Selfie Station
We stay ahead by tracking emerging tech, continuously testing new features, and, most importantly, listening to what excites both clients and attendees. There’s nothing more rewarding than seeing a client and their audience light up with excitement—it’s impossible not to smile when that happens.
Whether it’s capturing social media-ready headshots, integrating AI-driven content creation, or seamlessly merging digital and physical event experiences, my goal is to keep redefining what’s possible in the world of live events."
What sets her work apart: "What sets us apart is our commitment to customization, premium-quality photos and video, and seamless event integration. Whether it's a small conference event or a global trade show, we are able to tailor our services to meet the demands of the client.
We offer both high-end print and fully brandable digital solutions that allow brands to extend their reach far beyond the event space. Our team is highly trained in hospitality and event flow, ensuring an engaging experience for every guest."
Yates once helped fit a 26-foot boat into a Selfie Station shot.Photo: Courtesy of Selfie Station
Memorable moment: "One of my most memorable events was in March 2019, when I received an unusual request: Could we fit a 26-foot boat into a Selfie Station shot? It was one of my first major projects after going full time with Selfie Station, and I remember sketching it out on paper, thinking through the logistics. Once I saw it on paper, I knew we could make it work.
We took on the challenge, executed it seamlessly, and later found out it was for The Chosen—which had just become the largest crowdfunded media project in history, raising over $11 million for its first season. It was an unforgettable experience that reinforced my belief in creative problem-solving and taking on challenges with confidence."
Selfie Station is based in San Diego and serves clients nationwide.Photo: Courtesy of Selfie Station
As Will Guidara says in Unreasonable Hospitality, 'We have an opportunity to make magic in a world that desperately needs more of it.' That mindset drives everything we do.
At Selfie Station, we’re embracing this future by constantly evolving—offering AI-powered content creation, social activations, and seamless integrations that help brands connect with their audiences in fresh, exciting ways.
The future belongs to those who innovate, evolve, and refuse to settle for anything less than extraordinary—and that’s exactly the future we’re creating."
