How do you make your company stand out at a trade show when you are one of more than 1,000 exhibitors vying for attention from more than 42,000 attendees? Meredith Silberg, 36, of TaylorMade-Adidas Golf Company used interactive activities like driving ranges and a photo booth coupled with comfortable seating and refreshments to attract more than 10,000 attendees to her booth at the 2012 P.G.A. Merchandise Show in Orlando.
It also helped that the exhibit was large enough—more than 30,000 square feet—to hold attendees’ attention for several hours.
“I focus on having that attendee walk away with just an overall good feeling about who we are as a company. Comfort is a big thing,” says Silberg, who oversees more than 250 events each year, including small executive meetings, splashy product launches, and employee appreciation events at the Carlsbad, California, headquarters.
