Though she’s worked in events for three Âdecades, Jane Feigenson, 51, says that her first love was theater. As an intern at Boston’s Citi Performing Arts Center (then the Metropolitan Center), her first taste of planning was assisting with the Âannual ball. “I fell in love with the theater of events and have been doing it ever since,” she says.
Today, Feigenson’s job at Clarks, the Boston-area footwear company, is still rooted in drama. “My work is about theater, building a trusting team, and thinking outside the box,” she says.
Feigenson oversees the annual sales meeting for more than 500 employees. The 2012 iteration had a royal theme and included a footwear fashion show that sent child models somersaulting down the runway. At this year’s meeting in June, the show will incorporate hip-hop and string music, and performers from Anna Myer and Dancers will dance in the company’s new shoes.
“From interesting name badges to Âinteractive food stations, all the details matter,” ÂFeigenson says. “I push myself, even if it feels scary or risky.”
