This year's Most Innovative Brands in Events feature is sponsored by Metavent by Anna Marie Events, a virtual events software platform for virtual and hyrbid events alike.
Now in its 10th year, our list of the most innovative brands highlights companies that use experiential marketing to reach audiences in cool, new ways. That typically equates to live, in-person events and activations. But in 2020, when the pandemic hit and IRL gatherings were deemed off limits, innovation wasn’t an option—it was a necessity. Rethinking, reimagining, and reinventing was required, and “thinking outside the box” (or rather, inside the computer screen) became more than just a cliche.
While some industry stalwarts remained at the top of their game despite the challenges, newer brands such as TikTok emerged as contenders and made the list for the first time, illustrating just how quickly the event industry evolved over the past year. From designing clever virtual experiences to immersive drive-in events, these 10 companies were able to pivot successfully and stay relevant during this trying time. Click the links below to learn how they did it.
