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  1. BizBash Lists

New York's Top Advertising Industry Events 2006

April 5, 2006
1. Advertising Week
This annual event unites 75,000 advertising and media professionals, marketers, and civilians for a week of conferences, panel discussions, and special events such as the Advertising Hall of Fame ceremony and the ad agency battle of the bands. The American Association of Advertising Agencies established the event in 2004; it's already the largest such gathering in North America, and will be held this year from September 25 through 29.

2. New York American Marketing Association's Effie Awards
No points for prettiness here: the Effies honor the effectiveness of an ad campaign. Approximately 1,000 marketers and agency personnel nationwide don black tie for the show; last year's big winner was TBWA Chiat Day for its ubiquitous iPod silhouettes campaign. Denise McDevitt, associate director at the NYAMA, will plan this year's June 7 award ceremony at the Marriott Marquis.

3. Ad:Tech
More than 7,000 agency and interactive marketing personnel are expected to attend this event from November 6 through 8 to see the new technologies that will drive marketing. Television over the Internet and "advergaming"—the use of computer games to promote products—are expected to be prominent topics. Show director Paul Beckley is in charge of the event, which takes place at the Hilton New York.

4. One Club's One Show
About 700 creative types will gather for these awards, which mark the end of the week-long One Show Festival, a series of exhibits, a film festival, and presentations. Last year more than 17,000 entrants vied for the double-sided pencil-shaped awards, which reward excellence in design and creativity. The One Show will return to Jazz at Lincoln Center on May 10; One Club executive director Mary Warlick plans the event.

5. Association of Independent Commerical Producers' Show
Like the Super Bowl, this show is all about commercials, and now includes spots from any video media, including movies and cell phones—not just television. Held June 8 at the Museum of Modern Art, the show will gather 2,000 filmmakers, production experts, and agency execs. The event launches a 17-city worldwide tour of the advertisements. Out of thousands of entries, 72 winners will see their entries become a permanent part of MoMA's department of film and media. Ileana Montalvo, AICP director of events, organizes the event.

—Hillary Chura

Posted 04.05.06

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