Fashion and celebrity magazines have been promoting themselves around the Fashion Week tents for years, so maybe it should come as no surprise for a publication from a different sector to try for a piece of the action. To jazz up the presentations of the spring 2007 collections in Bryant Park, Elle Decor teamed up with IMG to create stylish interiors within the tents. The occasion marked the first time an interior design magazine and decorator collaborated to produce a cohesive look for the temporary fashion venue.Elle Decor publisher Tracy Gavant pitched the idea of designing and accessorizing the tents to IMG vice president Fern Mallis and recruited interior designer (and Elle Decor contributing editor) Vicente Wolf to help. Gavant and Wolf partnered with various magazine advertisers and incorporated their products—lighting, furniture, and wall and floor treatments—into the decor scheme.
Providers’ wares included blue mosaic tiles from Sicis (which covered the adjoining café’s floor and, for a whimsical touch, planters in the shape of enormous high heel shoes outside the entry to the tents). Café chairs and tables came from Crate and Barrel and Pottery Barn. McGuire, Mitchell Gold, and Janus et Cie supplied furniture in lounge areas. And a collection of elegant chandeliers from Niermann Weeks graced the large park fountain in the tents’ entry hall.
—Mark Mavrigian
Posted 09.13.06
Photos: Brad Barket/Getty Images (lounge), Jeff Thomas/Image Capture (fountain)
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7th on Sixth’s Fern Mallis
Providers’ wares included blue mosaic tiles from Sicis (which covered the adjoining café’s floor and, for a whimsical touch, planters in the shape of enormous high heel shoes outside the entry to the tents). Café chairs and tables came from Crate and Barrel and Pottery Barn. McGuire, Mitchell Gold, and Janus et Cie supplied furniture in lounge areas. And a collection of elegant chandeliers from Niermann Weeks graced the large park fountain in the tents’ entry hall.
—Mark Mavrigian
Posted 09.13.06
Photos: Brad Barket/Getty Images (lounge), Jeff Thomas/Image Capture (fountain)
Related Stories
Diffa Showcases New Design Ideas in New Venue
Moët Thinks Pink in Fashion Week Lounge
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7th on Sixth’s Fern Mallis
Interior designer Vicente Wolf and Elle Decor magazine designed a sheer, white fabric structure to hang over the Bryant Park fountain for Fashion Week.
Around the fountain, mannequins outfitted in designer garments displayed pieces for Fashion Targets Breast Cancer’s benefit auction.
Shades of chocolate and teal filled the IMG lounge at the rear of the tents.
Fancifully adorned planters in the shape of shoes featured Sicis mosaic tiles.
Sicis’ blue-green tiles covered the café floor.
Decorative wall treatment in the café also featured a chocolate and teal color scheme.
