Until someone figures out a better word than the ubiquitous green for all things environmentally friendly (and less clunky than eco-conscious), that will have to do to describe a buzzing event organized by Plenty magazine. The publication showcased its January/February issue, which names the top 20 eco-forward companies working to improve the health of the planet, at a recent gathering at City Bakery. Morgen Wolf, the director of special events for the fledgling magazine, teamed up with Organic Works Marketing and City Bakery, which hosted and catered the party, to fete companies such as Greenfuel Technologies, Green Mountain Energy, Green Sandwich Technologies, Green Mountain Coffee, and other orgs without “green” in their title.In fact, such corporate stalwarts as General Electric, Toyota, and Goldman Sachs made the diverse list. Fittingly, the party guests comprised an array of green-affiliated persons: hipster and hippie, upper-crust and crunchy. Dreadlocks and hemp mingled seamlessly with heels and houndstooth. All seemed to enjoy the funky music and scrumptious (and sustainable) food from a menu of mostly vegetarian eats. The cassava crackers, lentils, and jicama-mango-radish skewers were as popular as the mac and cheese and organic chicken. Drinks, too, included standards with a green twist; guests enjoyed organic beer from Anheuser-Busch, biodynamic wines, and City Bakery’s popular organic hot chocolate.
Informative displays arranged throughout the two-floor space—including a video loop of friendly cows courtesy of Organic Valley and a wicked-looking residential wind turbine from Arizona-based Southwest Windpower—heralded the honorees’ innovations. The list of honorees, as well as the party guests, proved that going organic isn’t such a long trip after all.
—Jenny Sherman
Informative displays arranged throughout the two-floor space—including a video loop of friendly cows courtesy of Organic Valley and a wicked-looking residential wind turbine from Arizona-based Southwest Windpower—heralded the honorees’ innovations. The list of honorees, as well as the party guests, proved that going organic isn’t such a long trip after all.
—Jenny Sherman
Plenty magazine informally announced honorees on the steps leading to the City Bakery’s mezzanine.
Photo: BizBash
Dessert offerings included nut and chocolate tarts as well as good old-fashioned chocolate chip cookies.
Photo: BizBash
The bakery’s popular cocoa concoctions—served year-round—warmed up guests on a frigid evening.
Photo: BizBash
Guests mingled and ate downstairs, while on the mezzanine level they could peruse displays dedicated to some of the night’s award recipients.
Photo: BizBash
City Bakery laid out a delectable spread of mostly vegetarian fare; the mac and cheese was a hit, as were faux corn dogs and onion rings.
Photo: BizBash
