BizBash
  • Production & Strategy
  • Catering & Design
  • Event Tech & Virtual
  • Venues & Destinations
  • Meetings & Trade Shows
  • Sports
  • Advertise
  • Events
Topics
  • Production & Strategy
  • Catering & Design
  • Event Tech & Virtual
  • Venues & Destinations
  • Meetings & Trade Shows
  • Sports
  • Advertise
  • Events
  • Industry Buzz
  • BizBash Lists
Resources
  • On-Demand
  • White Papers & E-Books
  • Podcast
  • Magazine
  • Events
  • Awards
  • Subscribe
User Tools
Follow BizBash
Instagram iconLinkedIn iconFacebook iconTwitter X icon Pinterest iconYouTube iconTikTok
  • About Us
  • Advertise
  • Get Featured
  • Press Releases
  • Newsletter Signup
  • Subscribe to Magazine
Follow BizBash
Instagram iconLinkedIn iconFacebook iconTwitter X icon Pinterest iconYouTube iconTikTok
  • Production & Strategy
  • Catering & Design
  • Event Tech & Virtual
  • Venues & Destinations
  • Meetings & Trade Shows
  • Sports
  • Advertise
  • Events
  • On-Demand
  • White Papers & E-Books
  • Podcast
  • Magazine
  • Events
  • Awards
  • Subscribe
  1. BizBash Lists

Elton's Party Goes More Exclusive, More Luxe

With a guest list just over half the size of last year's, the Elton John AIDS Foundation's Oscar party had sumptuous metallic decor.

February 26, 2007
Like other parties hoping to reclaim exclusivity, the Elton John AIDS Foundation Oscar party got smaller on its 15th birthday. What used to be a viewing dinner followed by an after-party that swelled to 1,000 guests was this year limited to just over 600 for an expanded dinner, with no additional guests welcome to attend the after-party alone. The result? A more coveted ticket to the sold-out event at the Pacific Design Center—which raised the most money in the party’s history, and indeed had a far richer and more civilized atmosphere.John and foundation director Scott Campbell headed up the event, working with producer Virginia Fout and New York-based designer Antony Todd, who took over for past designer Ben Bourgeois. The round tent that had become an event signature was instead roughly a square this year, filled with sumptuous metallic decor, including pewter-colored carpeting and chair covers with gold, pineapple-esque shapes painted on their backs. Gold-rimmed glassware and silver vases holding simple white flowers topped the tables, and giant urns coated in a faux-old patina around the perimeter contained lush green foliage, with nary a flower. Mirrored tabletops allowed guests to examine the results of the time they—or someone else—had spent preparing their hair and makeup, and flat-screen TVs throughout the space showed the telecast.

Chef Renato Piccolotto of the Cipriani Hotel in Venice, Italy, together with Wayne Elias of Crumble Catering and Mark's Restaurant in Los Angeles, put together a four-course dinner menu with an Italian bent. It started with a seasonal salad with asparagus tips, candied tomato, and goat cheese, followed by risotto with seasonal vegetables. The entrée was filet of sole with potato green-apple puree, or sautéed filet mignon with red port and madeira wine sauce. Creamy bitter chocolate with saffron sauce rounded out dessert.

After dinner, a live auction contributed to the $4.2 million raised by the event. Big-ticket items included a private soccer lesson with David Beckham and a lot called by seasoned auctioneer Sharon Stone in which two guests each bid $250,000 for a package that included tickets to John’s upcoming 60th birthday party. One part of the formula that didn’t change was the post-dinner concert given by John and a guest artist—this year, James Blunt.

As glamorous as it may be, the event is hosted by a nonprofit, and the budget was an issue. “The biggest challenge for the sound on this event is to get the guest musical artist management team and sound crew to understand that we are not going to be able to provide them everything they request on their tour rider,” said Trace Goodman of Goodman Audio, who handled the sound. “We have to make them realize that in order to pull off this kind of event, we have to make cuts and changes.”

—Alesandra Dubin

Posted 02.26.07

Photos: Dimitrios Kambouris/WireImage.com
Although the 15th annual Elton John AIDS Foundation Oscar party downsized—limiting the number of guests and preventing additional people to attend the after-party—the nonprofit raised $4.2 million.
Although the 15th annual Elton John AIDS Foundation Oscar party downsized—limiting the number of guests and preventing additional people to attend the after-party—the nonprofit raised $4.2 million.
Antony Todd's design included mirrored tabletops and simple white flowers.
Antony Todd's design included mirrored tabletops and simple white flowers.
Latest in BizBash Lists
2025 Industry Innovators Article Image Experiential2 B
Brands & Event Pros
Industry Innovators 2025: 11 Experiential Experts Reinventing How We Experience Brands
The XP Agency has worked on events for brands like Procter & Gamble, Netflix, Coca-Cola, and Ghirardelli.
Brands & Event Pros
Industry Innovators 2025: Tamara Francois and Adolfo Vasquez
Rose Gold Collective handled Don Q Rum's festival build at the Country Bay Music Festival in Miami.
Brands & Event Pros
Industry Innovators 2025: Sarah Sebastian
'One of the most defining moments of my career was leading the creative direction for Hewlett Packard Enterprise’s HPE Discover event keynote, the first-ever corporate keynote at Sphere in Las Vegas—a landmark moment in both creativity and technology,' says Saaud.
Brands & Event Pros
Industry Innovators 2025: Sami Saaud
Related Stories
The viewing portion of AIDS Project L.A.´s Oscar dinner and after-party filled a clear-top tent behind the Abbey.
BizBash Lists
Sponsor SBE Helps Growing APLA Oscar Benefit
Plenty magazine informally announced honorees on the steps leading to the City Bakery’s mezzanine.
BizBash Lists
Eco Mag Goes Beyond Organic
Maxim outfitted the party staff as employees of “Hotel de Maxim.”
BizBash Lists
Maxim Checks Guests Into Luxury Hotel
E7150ted
BizBash Lists
Tics of the Trade
More in BizBash Lists
Brands & Event Pros
Industry Innovators 2025: 11 Experiential Experts Reinventing How We Experience Brands
Meet the boundary-pushers, rule-breakers, and big thinkers shaping the future of experiential marketing.
2025 Industry Innovators Article Image Experiential2 B
Brands & Event Pros
Industry Innovators 2025: Tamara Francois and Adolfo Vasquez
The co-founders of The XP Agency see every touchpoint as an opportunity to connect—long before the event begins and long after it ends.
The XP Agency has worked on events for brands like Procter & Gamble, Netflix, Coca-Cola, and Ghirardelli.
Brands & Event Pros
Industry Innovators 2025: Sarah Sebastian
The owner and creative director of Rose Gold Collective brings a boutique mindset to bold brand moments.
Rose Gold Collective handled Don Q Rum's festival build at the Country Bay Music Festival in Miami.
Brands & Event Pros
Industry Innovators 2025: Sami Saaud
The founder and chief creative officer of No Filter Creative blends fine art, branding, and technology to push the boundaries of immersive storytelling.
'One of the most defining moments of my career was leading the creative direction for Hewlett Packard Enterprise’s HPE Discover event keynote, the first-ever corporate keynote at Sphere in Las Vegas—a landmark moment in both creativity and technology,' says Saaud.
Brands & Event Pros
Industry Innovators 2025: Ryan Coan
The founder and CEO of Creative Riff has been chasing creative curiosity since his dorm room startup days, now leading bold activations for some of the world’s biggest IPs.
Ryan and his team produce BravoCon, an immersive brand experience where more than 27,000 'Bravoholics' celebrate their fandom through photo ops, live panels, interactive exhibits, and surprise-and-delight moments.
Brands & Event Pros
Industry Innovators 2025: Mia Choi
The founder and president of MAS leads with inclusion, imagination, and a refusal to coast—turning events into meaningful, memorable moments.
'Every event is an opportunity to get wildly imaginative—and we take it,' says Choi.
Most Popular
Experiential Marketing, Activations & Sponsorships
See Inside This High-Tech, Multisensory Experience from Don Julio
Strategy
How U.S. Event Planners Can Navigate Global Attendance Challenges
Meetings
C2 Montreal 2025: How the Business Conference Puts Creativity in 'Motion'
Experiential Marketing, Activations & Sponsorships
This Event Turned Home Decor Into a Celebration of Latinas' Life Moments
Event Design & Decor
How BET’s Stylish Anniversary Dinner Honored the Past—and Embraced the Future
Trends
What's New in Meetings and Trade Shows: MPI WEC Heads to St. Louis, New Trends Report Shows Corporate Events on the Rise, and More
Brands & Event Pros
Industry Innovators 2025: Katie (Limle) Fiore
The head of production for Crown & Conquer is passionate about creating experiences that feel real, relevant, and rooted in culture.
Crown & Conquer is a creative agency that works with major brands on live experiences, content, and partnerships. Recent work includes Coca-Cola's eye-catching activation at Coachella 2025.
Brands & Event Pros
Industry Innovators 2025: Jimmy Knowles
The global head of experiential marketing for Canva is turning brand experiences into global celebrations of creativity, community, and joy.
Knowles runs Canva Create, the brand's flagship event that started as a 1,500-person internal gathering in Sydney and has since evolved into the 'Coachella of creativity' with 4,500-plus in-person attendees and over 2.5 million online registrants around the world.
Brands & Event Pros
Industry Innovators 2025: Dwayne Guzman Barnett
The executive vice president of 15|40 Productions aims to craft experiences that merge technology, creativity, and community in groundbreaking ways.
15|40 is a creative-led marketing events agency specializing in experiences and integrated activations for global brands; the team regularly works on activations at major events like D23 (pictured).
Brands & Event Pros
Industry Innovators 2025: Dana Darley Dailey
The senior manager of whiskey portfolio events for Heaven Hill Brands is redefining brand activations through the art of “hospitality by design.”
'One of my favorite career moments was hosting an immersive product launch dinner in our rickhouse as part of our grain-to-glass series,' says Darley Daily.
Brands & Event Pros
Industry Innovators 2025: Ajith Krishnankutty
The vice president of experiential marketing for Capital Group is reimagining events as data-driven, tech-forward experiences—with human connection at the core.
Screenshot 2025 05 20 At 1 50 08 Pm
Brands & Event Pros
Industry Innovators 2025: 9 Event Tech Leaders Defining What’s Next
Meet the minds behind the tools, platforms, and ideas revolutionizing how events are executed in 2025 and beyond.
2025 Industry Innovators Article Image Event Technology
Page 1 of 176
Next Page
BizBash
Follow BizBash
Instagram iconLinkedIn iconFacebook iconTwitter X icon Pinterest iconYouTube iconTikTok
  1. Privacy Policy
  2. CCPA: Do Not Sell My Personal Info
  3. Contact Us
  4. Site Map
© 2025 Connect Biz, LLC. All rights reserved.