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  1. BizBash Lists

'Condé Nast Traveler' Transports Guests to Asia—in Chicago

Jenny Berg
April 11, 2013

Themed "the Grand Tour of Asia," the April issue of Condé Nast Traveler chronicles editor at large Hanya Yanagihara's 45-day journey through 12 countries. On March 19, the magazine hosted a launch party for the special issue at the Peninsula Chicago.

In addition to having ties with the magazine—the Chicago hotel lands consistently on readers' choice lists and is on the glossy's prestigious "Gold List" this year—the Peninsula is the oldest hospitality company in Asia. It's based in Hong Kong, has six of its nine properties in Asia, and has a tradition of Asian-style hospitality. Additionally, Cathay Pacific airline launched service to Chicago last fall, spurring more travel between the Windy City and Asia.

Although the event took place in the Midwest rather than the East, organizers worked to infuse every aspect with Asian flare. Laura Lachman, promotions and events director at Condé Nast Traveler, oversaw the planning process. The hotel's director of catering, Gregory Hyder, worked with Kehoe Designs to execute the vibrant look. From a costumed geisha who greeted guests to hanging cherry blossoms and a giant projected koi pond, here's a look at the event's exotic style.

Ballroom walls displayed moving projections of a colorful koi pond.
Ballroom walls displayed moving projections of a colorful koi pond.
Photo: Courtesy of Fig Media
The ballroom's foyer featured hanging cherry blossoms, red lanterns, and pink drapes. A costumed geisha greeted guests and posed for pictures.
The ballroom's foyer featured hanging cherry blossoms, red lanterns, and pink drapes. A costumed geisha greeted guests and posed for pictures.
Photo: Courtesy of Fig Media
A mirrored bar from Kehoe Designs anchored the foyer, which also had high and low tables. Swathed in embroidered linens from BBJ, the tables held copies of the magazine's April issue.
A mirrored bar from Kehoe Designs anchored the foyer, which also had high and low tables. Swathed in embroidered linens from BBJ, the tables held copies of the magazine's April issue.
Photo: Courtesy of Fig Media
The evening's program took place in the ballroom, which was decorated with red drapes, potted palms, and clustered ottomans.
The evening's program took place in the ballroom, which was decorated with red drapes, potted palms, and clustered ottomans.
Photo: Courtesy of Fig Media
At a station called 'the Peninsula Sweet,' a lavish dessert spread held Asian-inspired snacks. The menu included traditional Thai sweet sticky rice, white-chocolate yuzu tarts, pineapple-macadamia cake, coconut-passion-fruit verrine, black sesame financier cakes, and more.
At a station called "the Peninsula Sweet," a lavish dessert spread held Asian-inspired snacks. The menu included traditional Thai sweet sticky rice, white-chocolate yuzu tarts, pineapple-macadamia cake, coconut-passion-fruit verrine, black sesame financier cakes, and more.
Photo: Courtesy of Fig Media
For savories, stations held snacks inspired by traditional cuisines from Hong Kong, Beijing, Shanghai, Tokyo, and Bangkok. There were also passed bites, including oysters with sweet onion salsa served on an orchid-strewn tray.
For savories, stations held snacks inspired by traditional cuisines from Hong Kong, Beijing, Shanghai, Tokyo, and Bangkok. There were also passed bites, including oysters with sweet onion salsa served on an orchid-strewn tray.
Photo: Courtesy of Fig Media
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